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The Power of Infographics<br />The Business of Visualization <br />Mark Smiciklas, Digital Strategist, IntersectionConsult...
Infographics have emerged as one of the most popular and shareable forms of social content.<br />Robin Richards – JESS3<br />
Same Search ~120 days ago = 574k*<br />* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-mu...
Why?<br />
Easy to digest.<br />Credit: http://www.flickr.com/photos/will-lion/2595497078/<br />
Easy to share.<br />Source: http://www.flickr.com/photos/webtreatsetc/5321658646/<br />
They are cool..<br />Source: http://www.flickr.com/photos/7372907@N07/3428778556/<br />
One definition. <br />Infographics are visual representations of information, data or knowledge that present complex infor...
For some it means data visualization.<br />Source: http://www.flickr.com/photos/gdsdigital/4423754587<br />
For others it’s idea art.<br />Source: David Armano, darmano.typepad.com<br />
Infographic types and applications. <br />
Statistics<br />Applications: presenting company information, industry research.<br />Source: http://www.flickr.com/photos...
Concepts<br />Applications: illustrating thought leadership or philosophy.<br />
Models<br />Applications: business process, service offerings.<br />Source: David Armano, EdelmanDigital.com<br />
Cartoons<br />Applications: ideas, concepts, scenarios, culture.<br />
Information<br />Applications: industry resources, specs, “cheat sheets”, comparisons<br />Source: http://jess3.com/the-bl...
Timelines<br />Applications: evolution, progress, history, schedules.<br />Source: http://conversations.nokia.com/2011/02/...
Getting started. <br />
Explore new ways to inform.<br />Source: http://www.flickr.com/photos/iareef/4478057025/<br />
Record your thoughts.<br />Source: http://www.flickr.com/photos/47388015@N00/5546771797/<br />
Process and refine ideas.<br />Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/<br />
Create and publish.<br />
A few things to remember. <br /><ul><li>Keep it simple.
Tell a story.
Make sharing easy.
Your ideas > your software.
Just do it.</li></li></ul><li>Workflow example. <br />Visualizing the idea that a heavy investment in social media won’t s...
   Started with the idea of a weak foundation<br />http://www.flickr.com/photos/timparkinson/2436926028/ <br />
That morphed into a <br />“house of cards”<br />http://www.flickr.com/photos/peter_roberts/4457615801/<br />
Which turned into a (bad) sketch<br />
Infographic ROI. <br />Infographics are cool but also add business value.<br />
Brand Awareness<br />1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views<br />            Source: http://...
Signals =Conversations<br />
Improved Results<br />Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY<br />
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The Power of Infographics

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People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of information. More than ever, it’s important for individuals and organizations to be able to present ideas in a manner that can be quickly consumed, understood and remembered.

The Power of Infographics is a presentation that digs into visual thinking, how organizations can learn to present their ideas visually and how infographics can be used to help achieve some common business
objectives.

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Transcript of "The Power of Infographics"

  1. 1. The Power of Infographics<br />The Business of Visualization <br />Mark Smiciklas, Digital Strategist, IntersectionConsulting.com<br />
  2. 2. Infographics have emerged as one of the most popular and shareable forms of social content.<br />Robin Richards – JESS3<br />
  3. 3. Same Search ~120 days ago = 574k*<br />* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/ <br />
  4. 4. Why?<br />
  5. 5. Easy to digest.<br />Credit: http://www.flickr.com/photos/will-lion/2595497078/<br />
  6. 6. Easy to share.<br />Source: http://www.flickr.com/photos/webtreatsetc/5321658646/<br />
  7. 7. They are cool..<br />Source: http://www.flickr.com/photos/7372907@N07/3428778556/<br />
  8. 8. One definition. <br />Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly.<br />Wikipedia<br />
  9. 9. For some it means data visualization.<br />Source: http://www.flickr.com/photos/gdsdigital/4423754587<br />
  10. 10. For others it’s idea art.<br />Source: David Armano, darmano.typepad.com<br />
  11. 11. Infographic types and applications. <br />
  12. 12. Statistics<br />Applications: presenting company information, industry research.<br />Source: http://www.flickr.com/photos/gdsdigital/4361707483/<br />
  13. 13. Concepts<br />Applications: illustrating thought leadership or philosophy.<br />
  14. 14. Models<br />Applications: business process, service offerings.<br />Source: David Armano, EdelmanDigital.com<br />
  15. 15. Cartoons<br />Applications: ideas, concepts, scenarios, culture.<br />
  16. 16. Information<br />Applications: industry resources, specs, “cheat sheets”, comparisons<br />Source: http://jess3.com/the-blog-tree/<br />
  17. 17. Timelines<br />Applications: evolution, progress, history, schedules.<br />Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile<br />
  18. 18. Getting started. <br />
  19. 19. Explore new ways to inform.<br />Source: http://www.flickr.com/photos/iareef/4478057025/<br />
  20. 20. Record your thoughts.<br />Source: http://www.flickr.com/photos/47388015@N00/5546771797/<br />
  21. 21. Process and refine ideas.<br />Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/<br />
  22. 22. Create and publish.<br />
  23. 23. A few things to remember. <br /><ul><li>Keep it simple.
  24. 24. Tell a story.
  25. 25. Make sharing easy.
  26. 26. Your ideas > your software.
  27. 27. Just do it.</li></li></ul><li>Workflow example. <br />Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.<br />
  28. 28. Started with the idea of a weak foundation<br />http://www.flickr.com/photos/timparkinson/2436926028/ <br />
  29. 29. That morphed into a <br />“house of cards”<br />http://www.flickr.com/photos/peter_roberts/4457615801/<br />
  30. 30. Which turned into a (bad) sketch<br />
  31. 31.
  32. 32. Infographic ROI. <br />Infographics are cool but also add business value.<br />
  33. 33. Brand Awareness<br />1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views<br /> Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes<br />
  34. 34. Signals =Conversations<br />
  35. 35. Improved Results<br />Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY<br />
  36. 36. Content creation options. <br /><ul><li>DIY.
  37. 37. In-house designer.
  38. 38. Outsource to a pro.
  39. 39. Partner with an art student.</li></li></ul><li>About Mark Smiciklas<br />Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives.<br />Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.<br />An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.<br /> <br />http://www.intersectionconsulting.com<br />http://www.facebook.com/Intersection.Consulting<br />https://twitter.com/intersection1<br />http://www.flickr.com/photos/intersectionconsulting<br />
  40. 40. The Power of Infographics<br />The Business of Visualization <br />Mark Smiciklas, Digital Strategist, IntersectionConsulting.com<br />
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