The Power of Infographics

The Power of Infographics
The Business of Visualization
Mark Smiciklas, Digital Strategist, IntersectionConsulting.com

Infographics have emerged as one of the most popular and shareable forms of social content.
Robin Richards – JESS3

Same Search ~120 days ago = 574k*
* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/

Easy to digest.
Credit: http://www.flickr.com/photos/will-lion/2595497078/

Easy to share.
Source: http://www.flickr.com/photos/webtreatsetc/5321658646/

They are cool..
Source: http://www.flickr.com/photos/7372907@N07/3428778556/

One definition.
Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly.
Wikipedia

For some it means data visualization.
Source: http://www.flickr.com/photos/gdsdigital/4423754587

For others it’s idea art.
Source: David Armano, darmano.typepad.com

Infographic types and applications.

Statistics
Applications: presenting company information, industry research.
Source: http://www.flickr.com/photos/gdsdigital/4361707483/

Concepts
Applications: illustrating thought leadership or philosophy.

Models
Applications: business process, service offerings.
Source: David Armano, EdelmanDigital.com

Cartoons
Applications: ideas, concepts, scenarios, culture.

Information
Applications: industry resources, specs, “cheat sheets”, comparisons
Source: http://jess3.com/the-blog-tree/

Timelines
Applications: evolution, progress, history, schedules.
Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile

Getting started.

Explore new ways to inform.
Source: http://www.flickr.com/photos/iareef/4478057025/

Record your thoughts.
Source: http://www.flickr.com/photos/47388015@N00/5546771797/

Process and refine ideas.
Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/

Create and publish.

A few things to remember.
Keep it simple.
Tell a story.
Make sharing easy.
Your ideas > your software.
Just do it.

Workflow example.
Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.

Started with the idea of a weak foundation
http://www.flickr.com/photos/timparkinson/2436926028/

That morphed into a
“house of cards”
http://www.flickr.com/photos/peter_roberts/4457615801/

Which turned into a (bad) sketch

Infographic ROI.
Infographics are cool but also add business value.

Brand Awareness
1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views
Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes

Signals =Conversations

Improved Results
Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY

Content creation options.
DIY.
In-house designer.
Outsource to a pro.
Partner with an art student.

About Mark Smiciklas
Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives.
Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.
An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.

http://www.intersectionconsulting.com
http://www.facebook.com/Intersection.Consulting
https://twitter.com/intersection1
http://www.flickr.com/photos/intersectionconsulting

The Power of Infographics
The Business of Visualization
Mark Smiciklas, Digital Strategist, IntersectionConsulting.com

http://www.jeffbullas.com	12847
http://www.intersectionconsulting.com	2861
http://www.socialmediaexplorer.com	1542
http://www.socialmediaexplorer.com	1542
http://www.scoop.it	692
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http://feeds.feedburner.com	563
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http://nokiadefenders.com	243
http://www.vocescuola.it	197
http://financialsocialmedia.com	194
http://paper.li	172
http://lonewolflibrarian.wordpress.com	171
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http://valoriprimilab.blogspot.com	150
http://lewandowskiblog.pl	128
http://digimolek.com	126
http://com.eduniverse	105
http://www.broekmanmarketingadvies.nl	90
http://www.twylah.com	54
http://translate.googleusercontent.com	51
http://techieview.com	50
http://clients.mstoner.com	45
http://blog.websourcing.fr	45
http://210.35.204.160	40
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http://www.goodsoil.com.cn	36
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http://yawa	35
http://210.35.204.159	32
http://shesthegeek.co.za	31
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http://planeta.wikispaces.com	31
http://afleury.posterous.com	26
http://210.35.204.157	24
http://210.35.204.158	23
http://ikasbloga1.blogspot.com	22
http://a0.twimg.com	21
http://socialschmuck.com	19
http://bfconsulting.org	18
http://macchap-infographics.posterous.com	17
http://us-w1.rockmelt.com	13
http://mestreacasa.gva.es	12
http://www2.eoicat.com	12
http://201adekleurvanamsterdamversie1.blogs.dmci.hva.nl	11
http://sach.leonguyen.com	10
http://www.soooshial.com	10
http://tweets.lafranglaise.com	9
http://dawsonite.dawsoncollege.qc.ca	9
http://valoriprimilab.blogspot.it	8

The Power of Infographics

by Mark Smiciklas on Sep 30, 2011

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The Power of Infographics — Presentation Transcript