The Power of Infographics
Upcoming SlideShare
Loading in...5
×
 

The Power of Infographics

on

  • 114,391 views

People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of ...

People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of information. More than ever, it’s important for individuals and organizations to be able to present ideas in a manner that can be quickly consumed, understood and remembered.

The Power of Infographics is a presentation that digs into visual thinking, how organizations can learn to present their ideas visually and how infographics can be used to help achieve some common business
objectives.

Statistics

Views

Total Views
114,391
Views on SlideShare
79,560
Embed Views
34,831

Actions

Likes
125
Downloads
1,657
Comments
20

128 Embeds 34,831

http://www.jeffbullas.com 17311
http://www.intersectionconsulting.com 5559
http://www.socialmediaexplorer.com 1794
http://www.socialmediaexplorer.com 1794
http://www.scoop.it 1732
http://www.business2community.com 693
http://feeds.feedburner.com 586
http://www.artificialindustry.com 481
http://prezi4u.tistory.com 455
http://www.ulqcl.com 444
http://prpretaporter.wordpress.com 401
http://financialsocialmedia.com 357
http://www.yucezerey.com 351
http://nokiadefenders.com 243
http://www.vocescuola.it 224
http://lonewolflibrarian.wordpress.com 177
http://paper.li 172
http://valoriprimilab.blogspot.com 150
http://lewandowskiblog.pl 130
http://digimolek.com 128
http://com.eduniverse 105
http://www.broekmanmarketingadvies.nl 96
http://www.giovannifracasso.it 85
http://planeta.wikispaces.com 83
http://techieview.com 83
http://tealorbit.com 61
http://translate.googleusercontent.com 58
http://www.twylah.com 57
http://blog.websourcing.fr 49
http://210.35.204.160 46
http://clients.mstoner.com 45
http://shesthegeek.co.za 43
http://tweets.lodebroekman.nl 39
http://210.35.204.159 36
http://www.goodsoil.com.cn 36
http://yawa 35
http://210.35.204.157 34
http://210.35.204.158 32
http://ikasbloga1.blogspot.com.es 30
http://afleury.posterous.com 28
http://ikasbloga1.blogspot.com 26
http://medioagridulce.wordpress.com 23
http://macchap-infographics.posterous.com 22
http://socialschmuck.com 22
http://a0.twimg.com 21
http://karlkapp.com 20
http://bfconsulting.org 18
http://www.enduracom.com 18
http://vrt.localhost 17
http://us-w1.rockmelt.com 16
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 20 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Power of Infographics The Power of Infographics Presentation Transcript

  • The Power of Infographics
    The Business of Visualization
    Mark Smiciklas, Digital Strategist, IntersectionConsulting.com
  • Infographics have emerged as one of the most popular and shareable forms of social content.
    Robin Richards – JESS3
  • Same Search ~120 days ago = 574k*
    * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
    View slide
  • Why?
    View slide
  • Easy to digest.
    Credit: http://www.flickr.com/photos/will-lion/2595497078/
  • Easy to share.
    Source: http://www.flickr.com/photos/webtreatsetc/5321658646/
  • They are cool..
    Source: http://www.flickr.com/photos/7372907@N07/3428778556/
  • One definition.
    Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly.
    Wikipedia
  • For some it means data visualization.
    Source: http://www.flickr.com/photos/gdsdigital/4423754587
  • For others it’s idea art.
    Source: David Armano, darmano.typepad.com
  • Infographic types and applications.
  • Statistics
    Applications: presenting company information, industry research.
    Source: http://www.flickr.com/photos/gdsdigital/4361707483/
  • Concepts
    Applications: illustrating thought leadership or philosophy.
  • Models
    Applications: business process, service offerings.
    Source: David Armano, EdelmanDigital.com
  • Cartoons
    Applications: ideas, concepts, scenarios, culture.
  • Information
    Applications: industry resources, specs, “cheat sheets”, comparisons
    Source: http://jess3.com/the-blog-tree/
  • Timelines
    Applications: evolution, progress, history, schedules.
    Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile
  • Getting started.
  • Explore new ways to inform.
    Source: http://www.flickr.com/photos/iareef/4478057025/
  • Record your thoughts.
    Source: http://www.flickr.com/photos/47388015@N00/5546771797/
  • Process and refine ideas.
    Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/
  • Create and publish.
  • A few things to remember.
    • Keep it simple.
    • Tell a story.
    • Make sharing easy.
    • Your ideas > your software.
    • Just do it.
  • Workflow example.
    Visualizing the idea that a heavy investment in social media won’t solve your organizational issues.
  • Started with the idea of a weak foundation
    http://www.flickr.com/photos/timparkinson/2436926028/
  • That morphed into a
    “house of cards”
    http://www.flickr.com/photos/peter_roberts/4457615801/
  • Which turned into a (bad) sketch
  • Infographic ROI.
    Infographics are cool but also add business value.
  • Brand Awareness
    1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views
    Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
  • Signals =Conversations
  • Improved Results
    Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY
  • Content creation options.
    • DIY.
    • In-house designer.
    • Outsource to a pro.
    • Partner with an art student.
  • About Mark Smiciklas
    Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives.
    Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.
    An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.
     
    http://www.intersectionconsulting.com
    http://www.facebook.com/Intersection.Consulting
    https://twitter.com/intersection1
    http://www.flickr.com/photos/intersectionconsulting
  • The Power of Infographics
    The Business of Visualization
    Mark Smiciklas, Digital Strategist, IntersectionConsulting.com