People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of ...
People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of information. More than ever, it’s important for individuals and organizations to be able to present ideas in a manner that can be quickly consumed, understood and remembered.
The Power of Infographics is a presentation that digs into visual thinking, how organizations can learn to present their ideas visually and how infographics can be used to help achieve some common business objectives.
Ileane Smith, Blogger at Basic Blog TipsMark, I just listened to your interview with Pamela Muldoon - really changed my mind about Infographics. Thanks!2 months ago
The Power of Infographics The Business of Visualization Mark Smiciklas, Digital Strategist, IntersectionConsulting.com
Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3
Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
Why?
Easy to digest. Credit: http://www.flickr.com/photos/will-lion/2595497078/
Easy to share. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/
They are cool.. Source: http://www.flickr.com/photos/7372907@N07/3428778556/
One definition. Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia
For some it means data visualization. Source: http://www.flickr.com/photos/gdsdigital/4423754587
For others it’s idea art. Source: David Armano, darmano.typepad.com
Infographic types and applications.
Statistics Applications: presenting company information, industry research. Source: http://www.flickr.com/photos/gdsdigital/4361707483/
Concepts Applications: illustrating thought leadership or philosophy.
Models Applications: business process, service offerings. Source: David Armano, EdelmanDigital.com
Improved Results Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY
Content creation options.
DIY.
In-house designer.
Outsource to a pro.
Partner with an art student.
About Mark Smiciklas Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the areas of marketing strategy, communication, business development and sales management. Blending strategic thinking with a practical approach, he teaches organizations how to leverage the dynamics of web 2.0 to achieve business objectives. Mark’s service offering is framed by his core beliefs in trust creation, listening, audience analysis and stakeholder engagement. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight. An interest in the evolution of social business continues to motivate him, as does a sincere passion for teaching. Mark’s genuine love of technology and people continue to ignite ongoing learning and new thinking that aims to help individuals and organizations connect with their audiences.
Denis Sokolov
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