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The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
The New Marketing Career
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The New Marketing Career

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Thoughts, concepts and stories for a new generation of marketers

Thoughts, concepts and stories for a new generation of marketers

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  • 1. The new Marketing Career Thoughts, Concepts & Stories for a New Generation of Marketers Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
  • 2. Marketing is Changing
  • 3. from MASS targeting
  • 4. to individual relationships
  • 5. from tools that interrupt
  • 6. to tools that engage
  • 7. As a Marketer you should be prepared to evolve
  • 8. My marketing evolution…
  • 9. 2000 2005 2009
  • 10. My Marketing Job Description What does your dad do? He does marketing What does that mean? I’m not sure…he works a lot on his computer and plays Wii at the office Well, not exactly…
  • 11. PLAN CREATE GOVERN Content Write Maintain Review Measure Marketing Revise Approve Publish Store Delivery Display Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
  • 12. Partner Collaboration
  • 13. Analyze and Optimize
  • 14. Reading Blogs
  • 15. Publishing Blog Content
  • 16. Social Networking
  • 17. F2F Networking
  • 18. Case Study Leadership Training and Consulting Firm
  • 19. Marketing Insights
  • 20. Knowledge has never been more accessible
  • 21. Suggested Reading Church of the Customer Duct Tape Marketing Marketing Minute Marketing Sherpa Logic + Emotion Marketing Profs Inside Adwords Brand Autopsy Tom Fishburne Copyblogger Web Ink Now Chris Brogan Seth Godin Junta42
  • 22. Marketing Intelligence Mix
  • 23. The risk of becoming an expert
  • 24. Without trust you having nothing
  • 25. Image Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg
  • 26. Thank You

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