The New Marketing Career

The new Marketing Career Thoughts, Concepts & Stories for a New Generation of Marketers Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Marketing is Changing

from MASS targeting

to individual relationships

from tools that interrupt

to tools that engage

As a Marketer you should be prepared to evolve

My marketing evolution…

2000 2005 2009

My Marketing Job Description What does your dad do? He does marketing What does that mean? I’m not sure…he works a lot on his computer and plays Wii at the office Well, not exactly…

PLAN CREATE GOVERN Content Write Maintain Review Measure Marketing Revise Approve Publish Store Delivery Display Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

Partner Collaboration

Analyze and Optimize

Reading Blogs

Publishing Blog Content

Social Networking

F2F Networking

Case Study Leadership Training and Consulting Firm

Marketing Insights

Knowledge has never been more accessible

Suggested Reading Church of the Customer Duct Tape Marketing Marketing Minute Marketing Sherpa Logic + Emotion Marketing Profs Inside Adwords Brand Autopsy Tom Fishburne Copyblogger Web Ink Now Chris Brogan Seth Godin Junta42

Marketing Intelligence Mix

The risk of becoming an expert

Without trust you having nothing

Image Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

Thank You

The New Marketing Career

by Mark Smiciklas on Jul 09, 2009

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