The New Marketing Career
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The New Marketing Career

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Thoughts, concepts and stories for a new generation of marketers

Thoughts, concepts and stories for a new generation of marketers

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The New Marketing Career Presentation Transcript

  • 1. The new Marketing Career Thoughts, Concepts & Stories for a New Generation of Marketers Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
  • 2. Marketing is Changing
  • 3. from MASS targeting
  • 4. to individual relationships
  • 5. from tools that interrupt
  • 6. to tools that engage
  • 7. As a Marketer you should be prepared to evolve
  • 8. My marketing evolution…
  • 9. 2000 2005 2009
  • 10. My Marketing Job Description What does your dad do? He does marketing What does that mean? I’m not sure…he works a lot on his computer and plays Wii at the office Well, not exactly…
  • 11. PLAN CREATE GOVERN Content Write Maintain Review Measure Marketing Revise Approve Publish Store Delivery Display Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
  • 12. Partner Collaboration
  • 13. Analyze and Optimize
  • 14. Reading Blogs
  • 15. Publishing Blog Content
  • 16. Social Networking
  • 17. F2F Networking
  • 18. Case Study Leadership Training and Consulting Firm
  • 19. Marketing Insights
  • 20. Knowledge has never been more accessible
  • 21. Suggested Reading Church of the Customer Duct Tape Marketing Marketing Minute Marketing Sherpa Logic + Emotion Marketing Profs Inside Adwords Brand Autopsy Tom Fishburne Copyblogger Web Ink Now Chris Brogan Seth Godin Junta42
  • 22. Marketing Intelligence Mix
  • 23. The risk of becoming an expert
  • 24. Without trust you having nothing
  • 25. Image Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg
  • 26. Thank You