The new Marketing Career
Thoughts, Concepts & Stories for a New Generation of Marketers
Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Marketing is
Changing

from MASS targeting

to individual relationships

from tools that interrupt

to tools that engage

As a Marketer you should
be prepared to evolve

My marketing evolution…

2000 2005 2009

My Marketing Job Description
What does your dad do?
He does marketing
What does that mean?
I’m not sure…he works a lot on his
computer and plays Wii at the office
Well, not exactly…

PLAN
CREATE
GOVERN Content Write
Maintain Review
Measure Marketing Revise
Approve
Publish
Store
Delivery
Display
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

Partner Collaboration

Analyze and Optimize

Reading Blogs

Publishing Blog Content

Social Networking

F2F Networking

Case Study
Leadership Training and Consulting Firm

Marketing Insights

Knowledge has never
been more accessible

Suggested Reading
Church of the Customer
Duct Tape Marketing
Marketing Minute
Marketing Sherpa
Logic + Emotion
Marketing Profs
Inside Adwords
Brand Autopsy
Tom Fishburne
Copyblogger
Web Ink Now
Chris Brogan
Seth Godin
Junta42

Marketing Intelligence Mix

The risk of becoming an expert

Without trust you having nothing

Image Attribution
poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg
social media collage; social media logos: http://www.flickr.com/photos/luc/
broken tv: http://www.flickr.com/photos/schmilblick/
magazine: http://www.flickr.com/photos/defrostca/
envelope: http://www.flickr.com/photos/stoller/2255681370/
phone: http://www.flickr.com/photos/robbn1/3448476781/
evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

Thank You