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Social Media For Business

Social Media For Business



A framework for using social media to connect with your audience

A framework for using social media to connect with your audience



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    Social Media For Business Social Media For Business Presentation Transcript

    • Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
    • Social Media may not be a good fit for every business
    • know the social media capacity of your organization
    • … and be comfortable
    • Where do you start?
    • social media roadmap?
    • But a MAP won’t help… until you decide where you’re going
    • What’s your social media destination?
    • FIRST: Learn about the social places where you intend to hang out
    • start by listening
    • NEXT: Set up a home base your online home … a place you own
      Make your home base a friendly place to hang out
    • M Y H O M E B A S E
    • NEXT: extend into outposts places on the web where you have a presence (don’t own)
    • social media outposts will differ based on your target audience and objectives
    • M Y O U T P O S T S
    • What happens at your outposts ?
    • Add Content
    • Build Relationships
    • T E S T I D E A S
    • grow a profile
    • LISTEN
    • experiment
    • make connections
    • lend a hand & try to be useful
    • What are the possible outcomes of all this social media activity ?
    • Relationships, Partnerships, Communities
    • r e s o u r c e s
    • IDEAS
    • Traffic
    • NEXT: Community participation being in places where people might be talking about you
    • WARNING!
    • If you choose to step in and participate…
    • You can’t control what people say
    • NEXT: Integrate face-2-face try to bridge social media and real life interaction
    • ONE LAST REMINDER: Cultivate your network
    • Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/
    • Thank You