Social Media For Business
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Social Media For Business

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A framework for using social media to connect with your audience

A framework for using social media to connect with your audience

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Social Media For Business Social Media For Business Presentation Transcript

  • Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
  • Social Media may not be a good fit for every business
  • know the social media capacity of your organization
  • … and be comfortable
  • Where do you start?
  • social media roadmap?
  • But a MAP won’t help… until you decide where you’re going
  • What’s your social media destination?
  • FIRST: Learn about the social places where you intend to hang out
  • start by listening
  • NEXT: Set up a home base your online home … a place you own
    • 2-WAY CONVERSATION
    • ENGAGEMENT
    • COMMUNITY
    Make your home base a friendly place to hang out
  • M Y H O M E B A S E
  • NEXT: extend into outposts places on the web where you have a presence (don’t own)
  • social media outposts will differ based on your target audience and objectives
  • M Y O U T P O S T S
  • What happens at your outposts ?
  • Add Content
  • Build Relationships
  • T E S T I D E A S
  • grow a profile
  • LISTEN
  • experiment
  • make connections
  • lend a hand & try to be useful
  •  
  • What are the possible outcomes of all this social media activity ?
  • Relationships, Partnerships, Communities
  • r e s o u r c e s
  • IDEAS
  • Traffic
  • NEXT: Community participation being in places where people might be talking about you
  • WARNING!
  • If you choose to step in and participate…
  • You can’t control what people say
  • NEXT: Integrate face-2-face try to bridge social media and real life interaction
  •  
  • ONE LAST REMINDER: Cultivate your network
  •  
  • Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/
  • Thank You