Social Media for Business   A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris...
Social Media may not be  a  good fit  for every business
know the  social media capacity  of your organization
… and be comfortable
Where do you start?
social media roadmap?
But a  MAP  won’t help…  until you decide where you’re going
What’s your  social media destination?
FIRST: Learn  about the  social   places  where you intend to hang out
start by  listening
NEXT:   Set up a  home base your online home … a place you own
<ul><li>2-WAY CONVERSATION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>COMMUNITY </li></ul>Make your home base a  frien...
M Y  H O M E  B A S E
NEXT:   extend into  outposts places on the web  where you have a  presence (don’t own)
social media outposts will differ based on your  target audience   and  objectives
M Y  O U T P O S T S
What happens at  your outposts ?
Add Content
Build Relationships
T E S T  I D E A S
grow a profile
LISTEN
experiment
make  connections
lend a hand & try to be useful
 
What are the  possible outcomes of all this social media activity ?
Relationships, Partnerships, Communities
r e s o u r c e s
IDEAS
Traffic
NEXT:   Community  participation being in places where people  might be talking about you
WARNING!
If you choose to step in and participate…
You can’t control what people say
NEXT:   Integrate  face-2-face try to bridge social media  and real life interaction
 
ONE LAST REMINDER:   Cultivate  your network
 
Photo Credits Warning:   http://www.flickr.com/photos/scragz/134084915/ Be comfortable:   http://www.flickr.com/photos/eld...
Thank You
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Social Media For Business

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A framework for using social media to connect with your audience

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Social Media For Business

  1. 1. Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
  2. 2. Social Media may not be a good fit for every business
  3. 3. know the social media capacity of your organization
  4. 4. … and be comfortable
  5. 5. Where do you start?
  6. 6. social media roadmap?
  7. 7. But a MAP won’t help… until you decide where you’re going
  8. 8. What’s your social media destination?
  9. 9. FIRST: Learn about the social places where you intend to hang out
  10. 10. start by listening
  11. 11. NEXT: Set up a home base your online home … a place you own
  12. 12. <ul><li>2-WAY CONVERSATION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>COMMUNITY </li></ul>Make your home base a friendly place to hang out
  13. 13. M Y H O M E B A S E
  14. 14. NEXT: extend into outposts places on the web where you have a presence (don’t own)
  15. 15. social media outposts will differ based on your target audience and objectives
  16. 16. M Y O U T P O S T S
  17. 17. What happens at your outposts ?
  18. 18. Add Content
  19. 19. Build Relationships
  20. 20. T E S T I D E A S
  21. 21. grow a profile
  22. 22. LISTEN
  23. 23. experiment
  24. 24. make connections
  25. 25. lend a hand & try to be useful
  26. 27. What are the possible outcomes of all this social media activity ?
  27. 28. Relationships, Partnerships, Communities
  28. 29. r e s o u r c e s
  29. 30. IDEAS
  30. 31. Traffic
  31. 32. NEXT: Community participation being in places where people might be talking about you
  32. 33. WARNING!
  33. 34. If you choose to step in and participate…
  34. 35. You can’t control what people say
  35. 36. NEXT: Integrate face-2-face try to bridge social media and real life interaction
  36. 38. ONE LAST REMINDER: Cultivate your network
  37. 40. Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/
  38. 41. Thank You
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