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Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
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Social Media For Business

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A framework for using social media to connect with your audience

A framework for using social media to connect with your audience

Published in: Business, Technology
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  • 1. Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
  • 2. Social Media may not be a good fit for every business
  • 3. know the social media capacity of your organization
  • 4. … and be comfortable
  • 5. Where do you start?
  • 6. social media roadmap?
  • 7. But a MAP won’t help… until you decide where you’re going
  • 8. What’s your social media destination?
  • 9. FIRST: Learn about the social places where you intend to hang out
  • 10. start by listening
  • 11. NEXT: Set up a home base your online home … a place you own
  • 12.
    • 2-WAY CONVERSATION
    • ENGAGEMENT
    • COMMUNITY
    Make your home base a friendly place to hang out
  • 13. M Y H O M E B A S E
  • 14. NEXT: extend into outposts places on the web where you have a presence (don’t own)
  • 15. social media outposts will differ based on your target audience and objectives
  • 16. M Y O U T P O S T S
  • 17. What happens at your outposts ?
  • 18. Add Content
  • 19. Build Relationships
  • 20. T E S T I D E A S
  • 21. grow a profile
  • 22. LISTEN
  • 23. experiment
  • 24. make connections
  • 25. lend a hand & try to be useful
  • 26.  
  • 27. What are the possible outcomes of all this social media activity ?
  • 28. Relationships, Partnerships, Communities
  • 29. r e s o u r c e s
  • 30. IDEAS
  • 31. Traffic
  • 32. NEXT: Community participation being in places where people might be talking about you
  • 33. WARNING!
  • 34. If you choose to step in and participate…
  • 35. You can’t control what people say
  • 36. NEXT: Integrate face-2-face try to bridge social media and real life interaction
  • 37.  
  • 38. ONE LAST REMINDER: Cultivate your network
  • 39.  
  • 40. Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/
  • 41. Thank You

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