Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Social Media may not be a good fit for every business

know the social media capacity of your organization

… and be comfortable

Where do you start?

social media roadmap?

But a MAP won’t help… until you decide where you’re going

What’s your social media destination?

FIRST: Learn about the social places where you intend to hang out

start by listening

NEXT: Set up a home base your online home … a place you own

2-WAY CONVERSATION ENGAGEMENT COMMUNITY Make your home base a friendly place to hang out

2-WAY CONVERSATION

ENGAGEMENT

COMMUNITY

M Y H O M E B A S E

NEXT: extend into outposts places on the web where you have a presence (don’t own)

social media outposts will differ based on your target audience and objectives

M Y O U T P O S T S

What happens at your outposts ?

Add Content

Build Relationships

T E S T I D E A S

grow a profile

LISTEN

experiment

make connections

lend a hand & try to be useful

What are the possible outcomes of all this social media activity ?

Relationships, Partnerships, Communities

r e s o u r c e s

IDEAS

Traffic

NEXT: Community participation being in places where people might be talking about you

WARNING!

If you choose to step in and participate…

You can’t control what people say

NEXT: Integrate face-2-face try to bridge social media and real life interaction

ONE LAST REMINDER: Cultivate your network

Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/

Thank You