1. Social Media for Business A Framework for Using Social Media to Connect with Your Audience Inspired by the work of Chris Brogan Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
2. Social Media may not be a good fit for every business
3. know the social media capacity of your organization
4. … and be comfortable
5. Where do you start?
6. social media roadmap?
7. But a MAP won’t help… until you decide where you’re going
8. What’s your social media destination?
9. FIRST: Learn about the social places where you intend to hang out
10. start by listening
11. NEXT: Set up a home base your online home … a place you own
12. <ul><li>2-WAY CONVERSATION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>COMMUNITY </li></ul>Make your home base a friendly place to hang out
13. M Y H O M E B A S E
14. NEXT: extend into outposts places on the web where you have a presence (don’t own)
15. social media outposts will differ based on your target audience and objectives
16. M Y O U T P O S T S
17. What happens at your outposts ?
18. Add Content
19. Build Relationships
20. T E S T I D E A S
21. grow a profile
24. make connections
25. lend a hand & try to be useful
27. What are the possible outcomes of all this social media activity ?
28. Relationships, Partnerships, Communities
29. r e s o u r c e s
32. NEXT: Community participation being in places where people might be talking about you
34. If you choose to step in and participate…
35. You can’t control what people say
36. NEXT: Integrate face-2-face try to bridge social media and real life interaction
38. ONE LAST REMINDER: Cultivate your network
40. Photo Credits Warning: http://www.flickr.com/photos/scragz/134084915/ Be comfortable: http://www.flickr.com/photos/eldh/2473030370/ Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/ Roadmap: http://www.flickr.com/photos/anniemole/68936208/ Destination: http://www.flickr.com/photos/nattu/3202281339/ Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/ Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/ Listen: http://www.flickr.com/photos/rossinabossio/204322010/ Connections: http://www.flickr.com/photos/juhansonin/407874864/ Play: http://www.flickr.com/photos/juhansonin/407874864/ Lend a hand: http://www.flickr.com/photos/greencolander/224107672/ Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/ Ideas: http://www.flickr.com/photos/luc/1824234195/ Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/ Resources: http://www.flickr.com/photos/jurvetson/2234378275/