Fit ‘n’ Well
Expansion into
New Zealand
Fit ‘n’ Well Ltd
Striving for a better you!

New Zealand. New challenges and
opportunities.
 Expansion is the next big
step for Fit ‘n’ Well.
 It could be a way to further
effectively increase
revenues.

How is the NZ fitness industry looking?
 Fairly strong
– 500,000 gym members
– 300+ centres throughout the
country
– Has some well established
brands
 Les Mills
 Club Physical

How will we break into the market?
 Fit ‘n’ Well will face a number of issues in
trying to become a recognised franchise in
New Zealand
Fit ‘n’ Well Ltd
Striving for a better you!

Location, location, location!
 Location will be a key
factor in how successful Fit
‘n’ Well is in New Zealand.
 Our aim should be to set
up in dense cities like
Auckland or Wellington.
– We should be recognised
faster if established in dense
cities through word of mouth
and advertising.

Pricing. Not too high, not too low.
 Membership costs can be delicate.
– Too high and we scare away potential
members.
– Too low and we lose our high class
reputation.
 Average price of membership in New
Zealand is around $500.
– We aim for around $600.
 Why are we pricing higher than average?
– We are a lifestyle gym.
– We have friendly staff and modern
equipment.

Potential issue:
Global Recession
 The main question is, how will this
affect the companies’ plans of
expansion.
– Could mean that revenues maybe
slower than anticipated.
 Fit ‘n’ Well is well established in
Australia.
– Revenues can still be generated there to
fund the expansion and get it moving in
New Zealand.

Potential Issue: Competition
 New Zealand already has a number
of well established gyms.
– Les Mills, Club Physical and other sole
proprietors
 It will take time for Fit ‘n’ Well to be
recognised.
– Advertising and expanding effectively will
speed up this process.

Summing up…
 To be successful in New Zealand, Fit ‘n’ Well
must build a strong reputation through their
modern facilities and friendly staff.
 The Global Recession and competitors will
pose as draw backs for this venture.
However if Fit ‘n’ Well endeavour through this
uncertain period, it will surely pay off in the
future.