1<br />Taming the Internet One Click at a Time<br />
An Idea<br />“In order to create wealth, you must be the first with an idea.  Then, you must be first to tell the world ab...
3<br />Ideas that have Changed the World<br />
AdzZoo…The Next Big Idea<br />The Internet has changed the world  forever.  One large market segment has been left behind....
The Local Business Dilemma<br />For many decades the phone book was the main connection between local businesses and local...
The Local Businesses Website! <br />6<br />
 A Web Presence!<br />7<br />Be Where The Traffic Is!<br />
Where is Web Traffic?<br />Popular Websites<br />8<br />
Where is Web Traffic?<br />Premium Pages of Search Engines<br />9<br />In 2006, there were 2.7 billion searches done per m...
The New York Times<br />10<br />   “…search advertising is probably the most effective form of marketing ever invented.”<b...
Where is Web Traffic?<br />Social Networks<br />120 million active U.S. Facebook users<br />Average user spends 55 minutes...
Where is Web Traffic?<br />Search Maps & Popular Directories<br />12<br />
Where is Web Traffic?<br />Smart Phones & GPS Devices<br />13<br />
Optional to Necessity          <br />Cars<br />Electricity  <br />TV<br />Cell Phones<br />Computers<br />Internet<br />We...
Necessity to Optional  <br /><ul><li>Newspapers
Bankrupt/Closing
TV
DVR/TiVo
Telemarketing
Do Not Call List
Direct Mail
Trash Can
Print Ads
High Cost
E-Mail
Spam Software</li></ul>Declining  Markets<br />15<br />
Reallocate Current Dollars<br />Most businesses are already spending money to advertise their business, usually in <br />w...
The AdzZoo Solution<br />AdzZoo’s Cutting-Edge Solution Starts with<br />Geo-Targeted Technology <br />To Deliver a Web Pr...
Geo-Targeting<br /><ul><li> Geo-Targeting Technology allow business owners to focus their dollars to a specific geographic...
 No more wasting money on advertising that reaches outside the local business owners market.
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Adz Zoo Product Overview

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AdzZoo Local Online Marketing Campaigns

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Adz Zoo Product Overview

  1. 1. 1<br />Taming the Internet One Click at a Time<br />
  2. 2. An Idea<br />“In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea”<br /> Warren Buffett<br />“…probably the most effective form of marketing ever invented.”<br /> The New York Times<br />2<br />
  3. 3. 3<br />Ideas that have Changed the World<br />
  4. 4. AdzZoo…The Next Big Idea<br />The Internet has changed the world forever. One large market segment has been left behind.<br />The Local Business Owner<br />4<br />
  5. 5. The Local Business Dilemma<br />For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies.<br />But where do people go today to look for products and services… The Internet! <br />5<br />
  6. 6. The Local Businesses Website! <br />6<br />
  7. 7. A Web Presence!<br />7<br />Be Where The Traffic Is!<br />
  8. 8. Where is Web Traffic?<br />Popular Websites<br />8<br />
  9. 9. Where is Web Traffic?<br />Premium Pages of Search Engines<br />9<br />In 2006, there were 2.7 billion searches done per month. <br />In 2009, there were 61 billion searches done per month.<br />
  10. 10. The New York Times<br />10<br /> “…search advertising is probably the most effective form of marketing ever invented.”<br /> “No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”<br />
  11. 11. Where is Web Traffic?<br />Social Networks<br />120 million active U.S. Facebook users<br />Average user spends 55 minutes per day on Facebook<br />1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009<br />11<br />
  12. 12. Where is Web Traffic?<br />Search Maps & Popular Directories<br />12<br />
  13. 13. Where is Web Traffic?<br />Smart Phones & GPS Devices<br />13<br />
  14. 14. Optional to Necessity <br />Cars<br />Electricity <br />TV<br />Cell Phones<br />Computers<br />Internet<br />Web Presence <br />14<br />
  15. 15. Necessity to Optional <br /><ul><li>Newspapers
  16. 16. Bankrupt/Closing
  17. 17. TV
  18. 18. DVR/TiVo
  19. 19. Telemarketing
  20. 20. Do Not Call List
  21. 21. Direct Mail
  22. 22. Trash Can
  23. 23. Print Ads
  24. 24. High Cost
  25. 25. E-Mail
  26. 26. Spam Software</li></ul>Declining Markets<br />15<br />
  27. 27. Reallocate Current Dollars<br />Most businesses are already spending money to advertise their business, usually in <br />ways that are not as effective as they used to be. AdzZoo simply carves out some <br />of these dollars to help create their complete Geo-Targeted Web Campaign.<br />Phone Directory <br />Newspapers<br />TV<br />Telemarketing<br />Direct Mail<br />Print Ads<br />E-Mail<br />16<br />
  28. 28. The AdzZoo Solution<br />AdzZoo’s Cutting-Edge Solution Starts with<br />Geo-Targeted Technology <br />To Deliver a Web Presence Campaign<br />17<br />
  29. 29. Geo-Targeting<br /><ul><li> Geo-Targeting Technology allow business owners to focus their dollars to a specific geographical market.
  30. 30. No more wasting money on advertising that reaches outside the local business owners market.
  31. 31. Pinpoint the computers and mobile devices within a radius as little as 5 miles to 150 miles. </li></ul>18<br />
  32. 32. Optimized Webpage<br />Relevant Information is King!<br /><ul><li> Relevant information in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign.
  33. 33. That starts with an AdzZoo Web page design and managed by advertising and internet experts. </li></ul>19<br />
  34. 34. Search Engine Results<br />Be Seen on the Premium Pages <br /><ul><li> Over 80% of people that search never go past the first page of the search results.
  35. 35. Sponsored links and Organic results managed by experts.</li></ul> ”We are acknowledging that AdWords is really complex for small-business owners” <br />John Hanke, Vice President of Product Management for Google.<br />New York Times article: 2/13/10<br />20<br />
  36. 36. Search Engine Maps<br /><ul><li> Google
  37. 37. Bing
  38. 38. Yahoo</li></ul>21<br />
  39. 39. Social Networking<br /><ul><li> Demography targeted marketing to specific people, markets, and interest.
  40. 40. 100 million active users access Facebook through their mobile devices
  41. 41. 35 million users update their FB status each day</li></ul>22<br />
  42. 42. 23<br />Smart Phone & GPS Devices <br />Local business information pushed out to mobile devices<br />
  43. 43. 24<br />Local Business Branding on High Traffic Websites <br />
  44. 44. Thousands More<br />25<br />
  45. 45. Popular Business Directories <br />26<br />
  46. 46. <ul><li>Analytics of Entire campaign and its effectiveness
  47. 47. Monthly reporting on:
  48. 48. Total Impressions
  49. 49. Total Clicks
  50. 50. Average Position
  51. 51. Driving Directions
  52. 52. And More</li></ul>27<br /> Campaign monitoring & optimization for maximum online exposure. <br />
  53. 53. Web Presence Pricing<br />Basic Plan $99.95<br />Standard Plan $200 - $750<br />Advantage Plan $200 - $1,200<br />Ultimate Plan $1,000 +<br />28<br />
  54. 54. 29<br />Contact Information<br />www.adongoogle.com <br />www.optihostsolutions.com <br />michael@optihostsolutions.com <br />
  55. 55. For More Information Visit AdzZoo.com • This presentation is for training purposes only • ©2009 AdzZoo<br />
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