Smarterer MVP #1     A promise.
Smarterer MVP #2      A web page that      showed test questions.      Nothing under the      covers…
Smarterer MVP #3      A call-to-action with no      guts.
Ways we are lean• Assumptions and plan to validate• Product before marketing – the product must  do its job• Relentless fo...
Ways we’re not lean• No revenue goals for first 12 months• Decision about “launch”  – Me: When the product looks pretty go...
How we use customer development Daily calls from customers asking to pay us…                … require tremendous disciplin...
Biggest lessons learned so far…• Things we thought were important turned  out not to be: Privacy• Things we didn’t think  ...
Biggest lean thinking challenge:     Content/Community
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
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Starting Smarterer

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Jennifer Fremont-Smith's presentation to the Lean Startup Circle Boston in June 2011 on the origins of Smarterer.

Published in: Technology, Business
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  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • We’re lean-ish
  • We’re lean-ish
  • No pre-existing marketNo marketing budget (aside from an army of interns)
  • Biggest Lesson leeanrd from LeanThinking
  • Starting Smarterer

    1. 1. Smarterer MVP #1 A promise.
    2. 2. Smarterer MVP #2 A web page that showed test questions. Nothing under the covers…
    3. 3. Smarterer MVP #3 A call-to-action with no guts.
    4. 4. Ways we are lean• Assumptions and plan to validate• Product before marketing – the product must do its job• Relentless focus on metrics• Test and track – Google Analytics & CrazyEgg
    5. 5. Ways we’re not lean• No revenue goals for first 12 months• Decision about “launch” – Me: When the product looks pretty good – Everyone Else: Now!
    6. 6. How we use customer development Daily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them.(our focus rightnow is on users)
    7. 7. Biggest lessons learned so far…• Things we thought were important turned out not to be: Privacy• Things we didn’t think were important turned out to be: Orphan tests
    8. 8. Biggest lean thinking challenge: Content/Community
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