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Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
Starting Smarterer
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Starting Smarterer

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Jennifer Fremont-Smith's presentation to the Lean Startup Circle Boston in June 2011 on the origins of Smarterer.

Jennifer Fremont-Smith's presentation to the Lean Startup Circle Boston in June 2011 on the origins of Smarterer.

Published in: Technology, Business
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  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • Our mvp is the minimum amount of work to test some of your riskiest assumptionsLots of decisions made on gut instinct
  • We’re lean-ish
  • We’re lean-ish
  • No pre-existing marketNo marketing budget (aside from an army of interns)
  • Biggest Lesson leeanrd from LeanThinking
  • Transcript

    • 1. Smarterer MVP #1 A promise.
    • 2. Smarterer MVP #2 A web page that showed test questions. Nothing under the covers…
    • 3. Smarterer MVP #3 A call-to-action with no guts.
    • 4. Ways we are lean• Assumptions and plan to validate• Product before marketing – the product must do its job• Relentless focus on metrics• Test and track – Google Analytics & CrazyEgg
    • 5. Ways we’re not lean• No revenue goals for first 12 months• Decision about “launch” – Me: When the product looks pretty good – Everyone Else: Now!
    • 6. How we use customer development Daily calls from customers asking to pay us… … require tremendous discipline NOT to build tools for them.(our focus rightnow is on users)
    • 7. Biggest lessons learned so far…• Things we thought were important turned out not to be: Privacy• Things we didn’t think were important turned out to be: Orphan tests
    • 8. Biggest lean thinking challenge: Content/Community

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