Lean at Hubspot

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Yoav Shapira's presentation on Lean Thinking at Hubspot given to the Lean Startup Circle Boston on August 2011.

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Lean at Hubspot

  1. 1. Lean @HubSpotaka “My ManyMistakes”Yoav Shapira / @yoavshapiraAugust 25th, 2011
  2. 2. TABLE OF CONTENTS 1 HubSpot Context 2 Things Not Covered 3 Meaty Data 4 Q&A
  3. 3. 1 HubSpot Context
  4. 4. What’s HubSpot?
  5. 5. Actual customer giving actual feedback! SaaS $250 - $1,500+ / month.
  6. 6. Hey, anactual~hockeystick, $$$revenue.
  7. 7. 2 Not Covering…
  8. 8. Lean StartupTheory – you know it already.
  9. 9. But if not, read:•  Ries•  Blank•  Maurya•  Prendergast•  Cancel•  Etc.
  10. 10. Earlydays
  11. 11. 3 The Meat
  12. 12. You know the loop…
  13. 13. So HOW do welearn?Let me countthe ways…
  14. 14. Dev sits next to our lead customer, HubSpot Marketing.
  15. 15. CustomerSupport: achance to teach
  16. 16. BTW: people hate waiting on phone
  17. 17. UserVoice:near-free,fun, easy
  18. 18. NPS: open-ended comments FTW
  19. 19. CHI:CustomerHappiness Index
  20. 20. Learn fromeach other:wiki (under- rated)
  21. 21. User groupmeetings.
  22. 22. You know the loop…
  23. 23. Deploy more often as you grow…
  24. 24. Good fortheory geeks like me: Flow.
  25. 25. … with an improving safety net.
  26. 26. Everyone codes +deploys…
  27. 27. I ♥ Nagios
  28. 28. I ♥ Graphite…
  29. 29. … so much that I have 2 examples!
  30. 30. Also measure business metrics.
  31. 31. You know the loop…
  32. 32. Scalehorizontally:small teams
  33. 33. Each teamdoes their own planning
  34. 34. Jointcommitment + demo at “Science Fair”
  35. 35. 1 line of code to create experiments
  36. 36. 1 line to deploy, thx Q Team!
  37. 37. All trunk, no branches. Feature gates / switches control rollout.See Flickr / Etsy /Facebook.
  38. 38. Tech stackmatters less than most think.
  39. 39. Avoid Vanity Metrics 1 Real 1Metrics CHI Code Cover Usage age?Adoption NPS
  40. 40. 91%of executives hear “fail”when you say “fail fast”* 91"
  41. 41. Talking << doing. #JFDI
  42. 42. Product – Market fit is never done. The product will never be ready.Image credit: netzkobold
  43. 43. I’m Yoav Shapira.Nice to meet you ;)Thanks for listening. @yoavshapira

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