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Lean at Hubspot
 

Lean at Hubspot

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Yoav Shapira's presentation on Lean Thinking at Hubspot given to the Lean Startup Circle Boston on August 2011.

Yoav Shapira's presentation on Lean Thinking at Hubspot given to the Lean Startup Circle Boston on August 2011.

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    Lean at Hubspot Lean at Hubspot Presentation Transcript

    • Lean @HubSpotaka “My ManyMistakes”Yoav Shapira / @yoavshapiraAugust 25th, 2011
    • TABLE OF CONTENTS 1 HubSpot Context 2 Things Not Covered 3 Meaty Data 4 Q&A
    • 1 HubSpot Context
    • What’s HubSpot?
    • Actual customer giving actual feedback! SaaS $250 - $1,500+ / month.
    • Hey, anactual~hockeystick, $$$revenue.
    • 2 Not Covering…
    • Lean StartupTheory – you know it already.
    • But if not, read:•  Ries•  Blank•  Maurya•  Prendergast•  Cancel•  Etc.
    • Earlydays
    • 3 The Meat
    • You know the loop…
    • So HOW do welearn?Let me countthe ways…
    • Dev sits next to our lead customer, HubSpot Marketing.
    • CustomerSupport: achance to teach
    • BTW: people hate waiting on phone
    • UserVoice:near-free,fun, easy
    • NPS: open-ended comments FTW
    • CHI:CustomerHappiness Index
    • Learn fromeach other:wiki (under- rated)
    • User groupmeetings.
    • You know the loop…
    • Deploy more often as you grow…
    • Good fortheory geeks like me: Flow.
    • … with an improving safety net.
    • Everyone codes +deploys…
    • I ♥ Nagios
    • I ♥ Graphite…
    • … so much that I have 2 examples!
    • Also measure business metrics.
    • You know the loop…
    • Scalehorizontally:small teams
    • Each teamdoes their own planning
    • Jointcommitment + demo at “Science Fair”
    • 1 line of code to create experiments
    • 1 line to deploy, thx Q Team!
    • All trunk, no branches. Feature gates / switches control rollout.See Flickr / Etsy /Facebook.
    • Tech stackmatters less than most think.
    • Avoid Vanity Metrics 1 Real 1Metrics CHI Code Cover Usage age?Adoption NPS
    • 91%of executives hear “fail”when you say “fail fast”* 91"
    • Talking << doing. #JFDI
    • Product – Market fit is never done. The product will never be ready.Image credit: netzkobold
    • I’m Yoav Shapira.Nice to meet you ;)Thanks for listening. @yoavshapira