MS&L ECO Network Capbilities Overview

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  • Thank you very much…. Amanda and I are delighted to be here to share some new research on environmental influencers. First let me tell you just a bit about who we are. MS&L is a global Public Relations agency – part of the Publicis Groupe. With deep experience in sustainability, energy, the environment, green marketing and investing, we formalized our practice in 2007 as the ECO Network We are also pioneers in digital and influencer outreach – which Amanda and I are going to focus on today.
  • Consumer have High expectations for govt and industy Green economy Venture capital investment in green technologies soared to a record $7.6 billion in 2008, double the previous year. Walmart Green Jobs Council, with suppliers to supply more training Professionalization of sustainability fields Nearly 47 percent of companies surveyed said they were increasing their investments in green product development in 2009; less than 6 percent said they’d be investing less this year than in 2008, survey of 100 Fortune 500 companies in Dec. 2008 by GreenBiz Executive Network) Value and values Consumer lifestyle movement and changed behavior – often thru prism of finances and health and wellness; driving less, mass transit more Corporations looking to reduce energy and waste to save money and reduce carbon footprint: Hewlett Packard last year completed an audacious revamp of its global IT platform, shaving total spending from about 4 percent of its annual revenue to below 2 percent — a savings of about $1 billion a year. The savings come partly through consolidating its network of data centers dramatically — going from about 85 facilities to just six and cutting energy consumption by 60 percent — even while its overall computing capability more than doubles. And of course this significantly reduces ghg emissions U.S. investors filed nearly twice as many shareholder resolutions with companies that could encounter adverse business impacts from climate change Hewlett Packard last year completed an audacious revamp of its global IT platform, shaving total spending from about 4 percent of its annual revenue to below 2 percent — a savings of about $1 billion a year. The savings come partly through consolidating its network of data centers dramatically — going from about 85 facilities to just six and cutting energy consumption by 60 percent — even while its overall computing capability more than doubles. And of course this significantly reduces ghg emissions Green has emerged as imp recruitment tool, esp for <35 years Green Run Amok Green claims have continued to grow. An Earth Day report revealed that 2007 saw the largest number of green trademark applications since 2000, according to the U.S. Patent and Trademark Office: More than 300,000 applications for green brand names, logos, and tag lines. Regulation Cap and Trade; Renewable Portfolio Standard, producers responsible for disposal and toxic chemicals Product Stewardship: VT and Brit Columbia have new laws, national assoc of counties has endorsed Joint Framework Principles for Product Stewardship Policy) Toxic concerns ranged from lead in lipstick to mercury in medicine to BPA in baby products, among dozens of other problematic products. California made it mandatory for cars to be labeled with global warming scores, figures that take into account emissions from vehicle use and fuel production. A study of 1,500 toys tested for toxic substances found that 1 in 3 had significant levels of lead, mercury, cadmium, or other chemicals. Concerns ranged from lead in lipstick to mercury in medicine to BPA in baby products, among dozens of other problematic products. Highlighting the risks from harmful materials in products, toy maker Mattel settled for $12 million a lawsuit brought by 39 states after some of its toys were found to contain dangerous levels of lead. The number of companies publishing csr reports grew 64 percent between 2004 and 2008, but still accounts for only 30 percent of S&P 500 companies.

Transcript

  • 1. MS&L ECO Network Credentials November 2009
  • 2.
    • Lead PR network in the Publicis Groupe, one of the world’s largest communications holding companies
    • Strong and relevant experience in sustainability, energy and environmental policy, green marketing and investments with MS&L global innovation group - ECO Network – driving new category thinking
    • 2,500 employees in 50 countries; Global ECO Network with dedicated staff around the world
    • #1 PR agency in CSR according to Corporate Responsibility Officer Magazine; “Innovation of the Year,” “Best Use of Internet” – PRWEEK; “ Best New Product of the Year” – Sabre Awards
    • PR industry pioneer in new media channels along with strength in traditional media
    About MS&L Group Ecuador Reforestation
  • 3. About MS&L’s ECO Network
    • MS&L ECO Network
    • Full-service global offering specializing in environmental policy, business opportunity and consumer marketing
    • Offices in major financial and government capitals and cultural centers
    • Market leader helping companies of all sizes communicate their sustainability agenda
    • Dedicated energy and environmental communications team in corporate, consumer, digital and financial communications with extensive knowledge and insights
    • Influence the “green” political agenda of governments, their regulatory agencies, various departments and agencies, competitors, think tanks, third-party groups and associations, customers, constituents and media
    ECO Hubs MS&L Washington MS&L California MS&L London
  • 4. MS&L ECO Services
    • Industry-leading sustainability programs that drive corporate reputation and create business value
    • Award-winning cause marketing programs that activate stakeholders for profit and purpose
    • Research-based messages that get traction with target audiences and media – online and off
    • Coalition and grassroots support and strategy to help advance legislative and regulatory agendas
    • Promotion of products, issues, technologies and services
    • Reputation management during times of crisis
    • Partnerships and influencer outreach
    • Thought leadership and CEO positioning
    • Employee engagement
    • Environmental insights and research
    • Digital and social media
  • 5. Market Opportunity… and Risk
    • Green in Economic Downturn
    • - $90 Billion stimulus
    • - Focus on carbon & water
    • Rising energy costs
    • New players
    Green Run Amok - Greenwashing - Patent applications up - Consumers cynical, confused New American Sensibilities Driving Lifestyle Change - Value and values - New frugality - Health & wellness A New World Order - Supplier demands - Regulation - Accountability - Transparency
  • 6. MS&L ECO POV: Delivering ROI
    • Sustainability is more than just good corporate citizenship… it’s about driving business value!
    • Our value to our clients is in our ability to help them better define and communicate their values.
      • As Advisors , we create movements, build reputations and shape authentic green stories to drive business value
      • As Advocates , we develop creative programs and strong relationships to build powerful advocates for your product, cause, issue or brand.
      • As Activists , we create passionate activists who drive behavior change, support causes and grow business.
  • 7. Market Leader Driving Transformation #1 Agency in CSR according to Corporate Responsibility Officer magazine “ So if this were the Democratic Presidential race … Manning would be Barack (“change”). Business imitates politics. Or maybe it’s the other way around,” CRO Magazine
  • 8. MS&L ECO Offerings
    • Proprietary Tools
    • ECO Audit including Life Cycle Assessment, responsible purchasing, packaging, energy and water management
    • Guiding Principles
    • Messaging Process
    • ECO Influencer Map
    • Multiloguer to track and measures influencer outreach in real time
    • Partnership Power Tool
    • Product Launch Model
  • 9. MS&L ECO Specialists Randolph Court Vice President DC Megan Jordan SVP West Coast Sheila McLean Director, North American ECO Network James Cook SVP Toronto Brett Carry SVP New York Donald Martelli Vice President Boston Joel Curran Managing Director Midwest Rob Baskin MD SouthEast