LinkedIn Day Stavanger
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LinkedIn Day Stavanger

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Is your employer brand helping you recruit the very best candidates, quickly and cost-effectively? ...

Is your employer brand helping you recruit the very best candidates, quickly and cost-effectively?

Do you have a strategy to strengthen your employer brand and measure your progress against your competitors?

In this session you will:
• Learn how marketers build powerful brands, and how to apply the same thinking to your employer brand
• Explore the development of an authentic employer brand that inspires top performers to want to join your organisation
• Discover how to harness the power of social media to engage top talent
• Hear LinkedIn success stories, tips and tricks from a panel of local recruiting leaders

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  • So we now know that # Linkedin is on a mission to connect the world’s professionals# We are offering members the possibility to create a digitial identity, share insights and do this everywhereFrom you company perspective, which implications can this have?Many of our current clients using linkedin as a productivity tool for their organizations are saying that they now have the opportunity to # Reach the best passive talent through LinkedIn, with advanced targeting reaching the perfect candidate# Market their products and services in a professional context, with advanced targeting really reaching the perfect decision maker# And sales people using Linkedin are saying that it was years ago they called a cold phone call. Either you are introduced through a mutual connection or you have the possibility to mention a mutual connection in your sales email or phone call
  • So we now know that # Linkedin is on a mission to connect the world’s professionals# We are offering members the possibility to create a digitial identity, share insights and do this everywhereFrom you company perspective, which implications can this have?Many of our current clients using linkedin as a productivity tool for their organizations are saying that they now have the opportunity to # Reach the best passive talent through LinkedIn, with advanced targeting reaching the perfect candidate# Market their products and services in a professional context, with advanced targeting really reaching the perfect decision maker# And sales people using Linkedin are saying that it was years ago they called a cold phone call. Either you are introduced through a mutual connection or you have the possibility to mention a mutual connection in your sales email or phone call
  • We decided to change our name to better align with our customers' mission to have a lasting impact on their organizations, by targeting, engaging and closing the best talent.We also want LinkedIn to be the brand associated with Talent.This is not an indication of a change of direction in our strategy, rather a confirmation.EEN MEER INSPIRERENDE NAAM, VANDAAG HOPELIJK EEN INSPIREREND EVENT.
  • We decided to change our name to better align with our customers' mission to have a lasting impact on their organizations, by targeting, engaging and closing the best talent.We also want LinkedIn to be the brand associated with Talent.This is not an indication of a change of direction in our strategy, rather a confirmation.EEN MEER INSPIRERENDE NAAM, VANDAAG HOPELIJK EEN INSPIREREND EVENT.
  • We decided to change our name to better align with our customers' mission to have a lasting impact on their organizations, by targeting, engaging and closing the best talent.We also want LinkedIn to be the brand associated with Talent.This is not an indication of a change of direction in our strategy, rather a confirmation.EEN MEER INSPIRERENDE NAAM, VANDAAG HOPELIJK EEN INSPIREREND EVENT.
  • Engaging candidates on LinkedIn begins with posting all of your professional jobs. This way, your outreach is relevant to the candidates you want to engage across the site. LinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)Sharing your relevant career opportunities is the #1 way to engage passive talent on the siteTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.
  • Each time Erica logs into LinkedIn, the first thing she sees is relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them.
  • As talent networks with your employees, help them learn about your company and the career opportunities you have for them. Engage them as they gain exposure to you as an employer.
  • Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  • You can also engage talent when they research your company on LinkedIn. Over #### professionals are already visiting your company page every month. A career page on LinkedIn is your chance to impart a clear branding message about what your company is like and what sets you apart as an employer. Erica also sees jobs that are relevant for her background. Those career opportunities coupled with a strong employer branding message on your career page can leave a powerful impression on the potential candidates for your roles.
  • Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  • How can you boost your employer brand on LinkedIn?Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company. You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
  • [Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
  • [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the full solution drives incredible results!]LinkedIn’s solutions generate the most important type of results: hires at our clients’ companies. Our clients are successful because LinkedIn is better than any other platform at finding the right candidates for our clients’ jobs.Here are some examples of customers who have implemented LinkedIn’s solutions. These companies are seeing between 30 and 40% of their professional hires influenced by LinkedIn jobsThis is a tremendous result when you take into account all the different sources of hire out thereHere you can pull in information from discovery, or ask clients how many hires they get from various sources. For example, “I know you see 25% of your hires from your employee referral programs. These companies are seeing a greater contribution than that from LinkedIn alone!”[Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology][Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]
  • Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group
  • Identify the right talent early. If you’re waiting until you need a hire to start looking for candidates, you’re too late.Reduce your time to hire. Establishing an ongoing dialogue with candidates gives you the option to accelerate the discussion when the time is right.Prevent superstar candidates from slipping away. When the time to hire arrives, you’re already top of mind for your chosen candidate, reducing the risk of a salary war against the competition.Strengthen your company employment brand, as well as awareness that you’re hiring, by being continually ‘out there’ engaging prospective candidates.Strengthen partnerships with the business. It will increase your ability to partner with hiring managers and become real talent advisors rather than just sourcers, at the same time improving the reputation of the Recruitment function internally.

LinkedIn Day Stavanger LinkedIn Day Stavanger Presentation Transcript

  • LinkedIn Day StavangerGabriel AksanAccount ExecutiveNordicsLinkedIn Nordics
  • OUR MISSION“Connect the world’s professionals to makethem more productive and successful”
  • EverywhereWork wherever ourmembers workInsightsBe great at what you doIdentityConnect, find and be foundTHE VALUE LINKEDIN BRINGS TO MEMBERSHighest educated, most affluent and influential members of any network globally
  • SalesTurn cold calls intowarm prospectsMarketingConnect most effectivelywith professionalsTalentLet the platform powercurrent processesWHY COMPANIES ARE TURNING TO LINKEDIN
  • Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms>80%225+M<20%Social | Active | PassiveReach the best candidates, not just the activeRecruitment SolutionsPassiveActiveOUR INDUSTRY
  • HeadhuntersHelp wanted100X10-25%• Low volume• High cost• High quality• High volume• Low cost• Low qualityExecutive searchJob BoardsWHAT PROBLEM DO WE SOLVE?
  • WHAT PROBLEM DO WE SOLVE?>80%225+M<20%
  • WHAT PROBLEM DO WE SOLVE?PassiveCandidatesBrandSourceManageMeasureEmployer of chioceEngageCreate your talent pipe lineUnderstand your process
  • LinkedIn Day StavangerImproving your presence on LinkedInLinkedIn Talent Solutions
  • “From a competition perspective,iPhone is nothing but a niche product.”Nokia CEO Olli-Pekka Kallasvuo, April 17 2008(40% global market share at the time, now 5%)What can potentially happen in five years if you hire the wrong people…?
  • + 225 000,000Registered members (MAY 2013)7M+Canada77M+United States14M+Latin America 25M+Asia Pacific64M+Europe2M+DE4M+Italy4M+France3M+Spain3M+NL11M+UK19M+India4MNordics+5-6M per MonthRecruitment Solutions+30M students & recent gradsTHE FIRST GLOBAL PROFESSIONAL BUSINESS NETWORK...2M+S. Africa
  • ©2013 LinkedIn Corporation.All Rights Reserved.12Largest industriesHandel BI UiO NTNU UiB NHH HiOGraduated from0%5%10%15%20%25%30%35%40%45%>10 years 6-10 years 3-5 years 1-2 yearsYears of experienceConsultingResearchTelecommunicationsFinancial ServicesSoftwareMarketingITOil & EnergyToday we have 820000 LinkedIn members in Norway, and growing!!
  • ©2013 LinkedIn Corporation.All Rights Reserved.1324428035338939540147059573319372270ConocoPhillipsCisco SystemsNTNUNational Oilwell VarcoSchlumbergerFMC TechnologiesDet Norske VeritasKongsberg MaritimeAibelAker SolutionsStatoilCURRENT COMPANY1641572754177 3280 1574 1213 1136 809 434LOCATION77351922 1849 1583 1440 1417 1383 954 924 765 698NTNU UiS UiO HandelsBIHiB HiST HiO UiA UiB HiT HiGGRADUATED FROM538 20915320945418451< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 yYEARS OF EXPERIENCE79421141377053917 2951< 1 y 1 - 2 y 3 - 5 y 6 - 10 y > 10 yYEARS AT COMPANYEngineers in Norway on Linkedin: 80000 members
  • ©2013 LinkedIn Corporation.All Rights Reserved.14Member behaviour
  • ©2013LinkedIn Corporation. All Rights Reserved.15How I got my job at LinkedIn…
  • Gabriel AksanYour ideal passivecandidateKey Account ManagerLinkedInAccount ManagerAccount ManagerJuniper NetworksLiveOpsKey Account ManagerSenior©2013LinkedIn Corporation. All Rights Reserved.16Members see personalized jobs every time they log in
  • ©2013 LinkedIn Corporation.All Rights Reserved.17Gabriel AksanYour ideal passivecandidateKey Account ManagerCommunicate via InMails
  • ©2013LinkedIn Corporation. All Rights Reserved.18Note: number of professionals visiting reflects unique members visiting your employees profilesGabriel AksanYour ideal passivecandidateKey Account ManagerEngage them with personalized opportunities
  • Note: number of professionals visiting reflects unique members visiting your employees profiles149,063 professionals visit your employees’ profilepages every monthTop job functions Top viewer companies©2013LinkedIn Corporation. All Rights Reserved.19Your target talent is networking with your employees
  • ©2013LinkedIn Corporation. All Rights Reserved.20Show relevant opportunities with rich employment brandingGabriel AksanYour ideal passivecandidateKey Account ManagerLinkedIn
  • Note: number of professionals visiting reflects unique members visiting your employees profilesprofessionals visit your company pageevery monthTop job functions Top viewer companies©2013LinkedIn Corporation. All Rights Reserved.2133,243Your target talent is networking with your employees
  • One click application with your profileJob DescriptionWe are currently seeking an Account Executive who will be an advisor to drive our media and newproduct sales for our clients and sales team. This role allows you to work in a new dynamicteam, providing an opportunity to work with our key corporate clients. In this role, you will:Partner closely with sales team to provide strategic guidance in understanding their clients’ hiringobjectives & challenges, resulting high score attainment on annual peer evaluation surveyPerform the entire pre-sales due diligence process, from research to positioning to proposal, inorder to make strategic recommendations to clients based on their unique hiring objectives andchallengesDrive media/new product adoption among clients in order to achieve the goal ofreaching/exceeding media booking quotaServe as the thought leader and resident expert for the sales team and clients, for productmarketing questions, success stories & general industry knowledgeDrive the analysis of winning sales strategies and conduct regular local training sessions with salesreps to proliferate strategies/best practices and develop a best-in-class sales teamPossess a deep and up-to-date understanding of the entire hiring product portfolioEmployee Value PropositionBe a member of a high-performing, rapidly growing team that is helping shape the future ofLinkedIn’s Hiring Solutions businessHave an impact in terms of business ($) on media sales while driving/influencing client successImpact sales rep behaviors by uncovering success stories and sharing best practicesHigh Exposure, cross-functional role spanning sales, marketing, adops, research, training, leadershipPotential career path in sales, consulting, marketing, campaign management, research, businessoperation, management/leadership
  • Gabriel AksanYour ideal passive candidateKey Account ManagerHiredNetworkingwith employeesResearchingyour companyCommuicatingand engagingViewingrelevant jobs©2013LinkedIn Corporation. All Rights Reserved.23LinkedIn RecruiterJobs Slots Work With UsCareer PageInfluence candidates at every touch point
  • MEMBER EXPERIENCE – Salesforce
  • MEMBER EXPERIENCE – DNV
  • NovemberGabriel AksanJoinedNew HireLinkedInLinkedInGabriel AksanGetupdated InternetMarketingJobs you maybe interested inJulyViewed a job onLinkedInLinkedInInfluencedLinkedInAccount ExecutiveKey Account Manager Account Executive©2013LinkedIn Corporation. All Rights Reserved.26We can measure LinkedIn’s influence on hiring
  • “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012These averages include companies in all regions and account sizes11%17%34%0%5%10%15%20%25%30%35%40%Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All JobsAverage % of LinkedIn members hired impacted by LinkedInproducts©2013LinkedIn Corporation. All Rights Reserved.27Clients with the LinkedIn Solution influence nearly twice as many hires
  • 74% of members who changed their profile from another company to LinkedIn client company after viewing aclient company job did not perform a job search on LinkedIn 30 days prior to viewing that jobPassive74%Active26%©2013 LinkedIn Corporation. All RightsReserved.28~3/4 of hires influenced by the LinkedIn Solution were passive at the time
  • ©2012 LinkedIn Corporation.All Rights Reserved.29Some of our Norwegian clients include…
  • 30THANK YOUTack !