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McKee's 10 Commandments of Story, and why they matter for Brand Strategy

by Working at Ammirati on Aug 27, 2012

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A work-in-progress presentation connecting Robert McKee's 10 Commandments of Screenwriting (copyright Robert McKee) to Brand Strategy.

A work-in-progress presentation connecting Robert McKee's 10 Commandments of Screenwriting (copyright Robert McKee) to Brand Strategy.

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McKee's 10 Commandments of Story, and why they matter for Brand Strategy McKee's 10 Commandments of Story, and why they matter for Brand Strategy Presentation Transcript