MSLGROUP Introduction
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  • 1. Our business is helping our clients to creatively engage with their audience 24/7. We do his across a wide range of specialty practice areas, which broadly speaking we group into eight key cluster areas: Creative storytellers for the conversation economy. Consumer marketing Financial communications Beyond Boundaries. By developing meaningful content, creative narratives MSLGROUP’s global team of financial communication and high-impact stories, MSLGROUP differentiates strategists are aligned to address clients’ financial brands, transforms consumer attitudes, instills loyalty and investor relations communications needs in every and drives action in the always-on conversation economy. geography with best-in-class advice, judgment, media connections and services. Corporate communications Seasoned MSLGROUP professionals work with clients Public Affairs to develop targeted communications programs that MSLGROUP’s public affairs practice is made up of drive differentiation and enhance reputations across key seasoned legislative, media, trade association and stakeholders. regulatory experts who help clients confront and shape policy issues at all levels. Healtcare communications MSLGROUP works with clients, brands and causes to Brand & Talent spark conversation and brand engagement among health MSLGROUP specializes in helping companies get the professionals, consumers, patients, payers, advocacy most from their investments in employees who help groups and caregivers. build and deliver their brands. We provide strategic services throughout the employment journey – from recruitment to retirement. Social media marketing MSLGROUP strategists use proprietary technologies to reach more than 25 countries and influence Experiential marketing people who use the social web to share passions and MSLGROUP offers world-class experiences and causes, praise or criticize brands and find reviews and sponsorship capabilities that create opportunities for recommendations. consumers and customers to engage with client brands in new ways. Find us online at: Let’s have a conversation www.youtube.com/mslgroupamericas Let’s talk about how we can help create your brand story. www.twitter.com/mslgroupamericas Visit our web site at mslgroup.com or contact Karlenne Trimble at karlenne.trimble@mslgroup.com
  • 2. MSLGROUP is the Publicis Groupe’s flagship speciality communications and events network. With more than 2,500 people, our offices span 22 countries and cover It’s a New Age of virtually every discipline required for our clients to Opportunity engage creatively with their audiences 24 hours a day. In the Americas, MSLGROUP represents some of the worlds most powerful brands from consumer goods to financial institutions and pharmaceutical companies. The past few years have been dominated by seismic The marketplace has changed since we first entered cultural shifts brought about by digital technologies, the business way back in 1938, and so have we. To new communication channels and nonstop chatter serve our clients’ needs today, MSLGROUP focuses across multiple social networks. This new arena, on three vital capabilities: Our 1000+ seasoned called the “conversation economy,” is an always-on professionals are strategic world where stakeholders can create and distribute 1) Stewards of ROI: We’re boundless in our pursuit content, react to messages in real-time and skip to use data, analyses, insights and foresight to counsellors, digital pioneers, messages that fail to add value. deliver results. Analytics tell us how well our messages resonate, insights help us course- masters in influencer Never before has it been more difficult to manage correct and foresight helps us evolve the narrative. marketing and innovative reputations, brands and results. Companies must capitalize on every opportunity to engage with 2) Communications architects & Master experiential marketers. consumers, fans, investors, analysts, community storytellers: We design and execute powerhouse leaders, government officials and other stakeholders communication strategies and corporate and Our diverse team of in this increasingly complex environment. What’s brand narratives unbounded by channel. From experts listens, analyzes working are real-time conversations that tell a 140-character tweet to a Wall Street Journal compelling brand stories. feature article, we maneuver the terrain to deliver and creates provocative results that make an impact. MSLGROUP is the leading next-generation agency campaigns that build offering trusted advice, and unbounded creativity and 3) Partners and collaborators: We drive brands, engage audiences, value in the always-on conversation age. We bring simplification and excellence through together industry-leading experts, cutting-edge tools collaborative leadership of our clients’ most protect reputations and rally and global reach to provide comprehensive solutions important partners and stakeholders to handle not found in traditional public relations firms. the dynamic challenges we share together. employees.