Introduction to MSLGROUP (E-Brochure)


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Introduction to MSLGROUP (E-Brochure)

  1. 1. Creative Storytellers for the Conversation Age
  2. 2. About usMSLGROUP is Publicis Groupe’s speciality communications and engagement group,advisors in all aspects of communication strategy: from consumer PR to employeecommunications, from public affairs to reputation management and from crisiscommunications to event management.We work with a quarter of the top-100 most valuable global brands, and more than 50of our clients work with us in 10 or more countries. With more than 2500 people, ournetwork spans 85 offices and covers virtually every discipline required for our clients toengage creatively with their audiences 24 hours a day.We aim to be our clients’ most trusted advisor, a source of unbounded creativity,engagement and value in the always-on conversation.We believe in:» Demonstrating a passion for client service» Acting with honesty, transparency and accountability» Having the courage to take on the biggest challenges, and the tenacity to see them through» Encouraging diversity and responsible action in our workplace
  3. 3. IFT SH Public Consumer ES affairs marketing LU VA From endless waste to ethical GEOGRA consumption. From PH ‘me-first’ to ‘we as a Y Healthcare communicationsChanging times, SH community of people’: SH it’s a post-materialist IFT I T age LOGY SH HNOevolving From North & C IFT TE West to South & East Television tookcommunications 35 years to attract 50 million viewers - but Facebook just 9 months The erosion of Financial communications to gain twice that many. In trust continues, at July 2010, the social network all levels, and in allMarketplaces as we knew them have been became the 3rd largest country on Earth with 500 domains THE CONVERSATION ECONOMYfundamentally transformed. Welcome T million ‘citizens’ Real-time, IF Thanks to From campaigns to narrative,to the Conversation Economy, a real- always-on, H technology, people S TS high speed from intrusion to engagement, are now in the driver’s TRU from consumers to communitiestime marketplace of communities where seat when it comes to the way they use andindividuals engage with people, brands consume experiences, entertainment and Brand andand organizations through connections, information TIME SHIFT talentconversations and information sharing. PO WER SHIFTThe implications of this transformationare far-reaching, touching every area of Digital andcommunications. social media marketing Corporate communications and reputation Events and management experiential marketing
  4. 4. How we can help create valueAs your trusted advisors, we:» Craft communications strategies: we architect and execute innovative plans and brand narrative unbounded by media channel» Identify emerging trends: we listen to relevant conversations, tracking emerging ideas and movements that shape our clients’ industries» Create insights and foresights: we ‘follow the sun’ to stay connected to where new thinking and needs are emerging, to generate compelling insights and foresights that fuel big ideas for our clients’ brands» Engage communities: we help create positive conversations and spark the coming together of loyal communities around a client’s brand» Partner and simplify: we collaborate with our clients’ most important partners and stakeholders to deliver seamless communications solutions
  5. 5. Our global footprint Affiliate offices that expand our reach NORTH AMERICA LATIN AMERICA EUROPE Albany, New York Asuncion, Paraguay Athens, Greece Baltimore, Maryland Bogota, Colombia Barcelona, Spain Helsinki Charlotte, North Cardina Caracas, Venezuela Belgrade, Serbia Helsinki Cleveland, Ohio Guayaquil, Ecuador Budapest, Hungary Warsaw Warsaw Columbus, Ohio Lima, Peru Istanbul, Turkey Stockholm (2) Dallas, Texas La Paz, Bolivia Kiev, Ukraine Stockholm (2) SWEDEN Gothenburg SWEDEN FINLAND Indianapolis, Indiana Montevideo, Uruguay Madrid, Spain Gothenburg FINLAND Kansas City, Missouri Mexico City, Mexico Sofia, Bulgaria Oslo (2) NORWAY Oslo (2) NORWAY RUSSIAN FEDERATION RUSSIAN Miami, Florida San Juan, Puerto Rico St. Petersburg, Russia Copenhagen (2) ESTONIA FEDERATION Boston CANADA Copenhagen (2) ESTONIA Minneapolis, Minnesota Santiago, Chile Moscow, Russia Boston CANADA LATVIANew York (6) York (6) New Orleans, Louisiana Zagreb, Croatia DENMARK LATVIA LITHUANIA New DENMARK LITHUANIA UNITED IRELAND KINGDOM Breda Orlando, Florida UNITED IRELAND BELARUS KINGDOM Toronto Toronto Breda GERMANY GERMANY POLAND BELARUS CZECH POLAND UKRAINE Philadelphia, Pennsylvania Seattle (2) REPUBLIC CZECH UKRAINE KAZAKHSTAN Seattle (2) REPUBLIC FRANCE FRANCE AUSTRIA HUNGARY AUSTRIA HUNGARY MOLDOVA MOLDOVA KAZAKHSTAN MONGOLIA Phoenix, Arizona London (5) (5) ROMANIA MONGOLIA London ROMANIA MONTENEGRO SERBIA SERBIA Sacramento, California Paris (8) (8) BULGARIA MONTENEGRO GEORGIA UZBEKISTAN Paris Salt Lake City, Utah UZBEKISTAN Chicago Chicago (2) (2) BULGARIA GEORGIA ITALY ALBANIA ITALY ALBANIA KYRGYZSTAN NORTH KYRGYZSTAN NORTH PORTUGAL PORTUGAL BAKUBAKU KOREA UNITED STATES GREECEGREECE KOREA UNITED STATES TURKEY OF AMERICA SPAIN SPAIN TURKEY TURKMENISTAN TURKMENISTAN JAPAN JAPAN St. Louis, Missouri OF AMERICA TAJIKISTAN TAJIKISTAN SYRIA SYRIA SOUTH SOUTH CHINA CHINA Tokyo (2) Tokyo (2) KOREA KOREA Brussels (2) (2) Brussels MOROCCO MOROCCO LEBANON IRAQ IRAQ LEBANON JORDAN ISRAELISRAEL JORDAN IRANIRAN AFGHANISTAN AFGHANISTAN Amsterdam Seoul (2) Seoul (2) Amsterdam PAKISTAN PAKISTAN NEPAL NEPAL ALGERIA Taipei ALGERIA Taipei WESTERN LIBYA LIBYA EGYPT Geneva WESTERN EGYPT Geneva SAHARA SAUDI BANGLADESH SAHARA SAUDI BANGLADESH ARABIA INDIA Shanghai (3) ARABIA INDIA Shanghai (3) MEXICO BURMA MEXICO BURMA PUERTO RICO MAURITANIA LAOS MAURITANIA Beijing (3) PUERTO RICO LAOS Los AngelesAngeles (2) Los (2) OMAN Beijing (3) OMAN Monaco MALI NIGER CHAD YAMEN SENEGAL Monaco MALI Hong Kong (2)(2) NIGER CHAD YAMEN SENEGAL SUDAN VIETNAM San Francisco San Francisco BURKINA SUDAN VIETNAM PHILIPPINES Hong Kong Cologne Dubai CAMBODIA GUINEA Chengdu BURKINA BENIN NIGERIA PHILIPPINES Cologne Dubai CAMBODIA GUINEA Chengdu BENIN TOGO Dallas NIGERIA ETHIOPIA SHRI LANKA VENEZUELA IVORY GHANA TOGO Dallas CENTRAL AFRICAN SHRI LANKA Frankfurt ETHIOPIA Abu Dhabi VENEZUELA LIBERIA COAST REPUBLIC IVORY GHANA Guangzhou CENTRAL AFRICAN BRUNEI Frankfurt MALAYSIA Abu Dhabi LIBERIA COAST REPUBLIC SOMALIA Atlanta Guangzhou COLOMBIA BRUNEI UGANDA MALAYSIA Atlanta COLOMBIA ECUADOR Hamburg GABON CONGO UGANDA KENYASOMALIA AFRICA+MIDDLE EAST ASIA Detroit ECUADOR Hamburg GABON CONGO DEM. REP. CONGO KENYA INDONESIA Detroit Milan (2) DEM. REP. CONGO Ahmedabad INDONESIA PAPUA NEW Beirut, Lebanon Bangkok, Thailand Milan (2) GUINEA TANZANIA Arlington Ahmedabad PAPUA NEW PERU Munich TANZANIA Mumbai (2) Singapore GUINEA Cairo, Egypt Canberra, Australia Arlington BRAZIL PERU Munich ANGOLA Mumbai (2) Singapore Kuala Lumpur Riyadh, Saudi Arabia Colombo, Sri Lanka Washington DC Rome Pune (2) BRAZIL ZAMBIA ANGOLA Washington DC BOLIVIA Rome ZAMBIA Pune (2) MADAGASCAR Kuala Lumpur Hanoi, Vietnam New Delhi (3) MOZAMBIQUE BOLIVIA Berlin ZIMBABWE MADAGASCAR Ho Chi Minh City, Vietnam NAMIBIA New Delhi (3) MOZAMBIQUE PARAGUAY Berlin Johannesburg NAMIBIA BOTSWANA ZIMBABWE AUSTRALIA PARAGUAY Johannesburg BOTSWANA SWAZILAND Bangalore (2) AUSTRALIA Jakarta, Indonesia CHILE URUGUAY SOUTH AFRICA SWAZILAND Bangalore (2) Hyderabad (2) Karachi, Pakistan CHILE SOUTH AFRICA Hyderabad (2) Chennai (2) NEW Kathmandu, Nepal URUGUAY ARGENTINA ZEALAND São Paulo Kolkata Chennai (2) NEW Lahore, Pakistan ARGENTINA ZEALAND São Paulo Aires Buenos Kolkata Manila, Philippines Melbourne, Australia Buenos Aires MSLGROUP O ce Naha, Japan A liate O ce Osaka, Japan MSLGROUP O ce A liate O ce Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos
  6. 6. MSLGROUP EMEAMSLGROUP EMEA is a network of specialist agencies unified in their commitment toexcellence. The group offers the best regional and local cohesion and integration -on-line and off-line - across a range of communications disciplines. We specialise in socialmedia marketing, public affairs, brand and talent, financial communications, corporatecommunications and reputation management, consumer PR, events management andhealthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, wehave hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai.Our strong affiliate network extends to Eastern Europe, the Middle East and South Africaand gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellencehas been recognised by Communique, The European Excellence Awards, The HolmesReport, Cannes Lions, PR Week and The SABRE Awards. Anders Kempe Bronwen Andrews President Director, New Business MSLGROUP EMEA MSLGROUP EMEA +44 (0)75 1557 42 85 +44 (0)207 878 3103
  7. 7. MSLGROUP FRANCEBased in Paris, MSLGROUP France provides expertise covering public affairs, financialcommunications, corporate and product PR, employer branding, change communications,content management, corporate campaigns, social media and events. At the heart ofMSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20years have worked with clients across all industry sectors. The group has particularly richexperience in banking and insurance, energy, retail, automotive, the food-processingindustry and across French public institutions. The teams have won a number of majorawards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prixde la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale. Fabrice Fries Stéphanie Barré-Lesauvage President New Business Director MSLGROUP France Publicis Consultants stephanie.barre-lesauvage@ + 33 (0)1 44 82 45 82 + 33 (0)1 44 82 47 06 Stéphane Lecca Managing Director Publicis Events + 33 (0)1 58 47 77 35
  8. 8. MSLGROUP AMERICASIn the Americas, MSLGROUP represents some of the world’s most powerful brands fromconsumer goods to financial institutions and pharmaceutical companies. We work as aunified team – conceiving and deploying programs for our clients’ evolving needs. Ourseasoned professionals (1,000+ employees) are strategic counselors, digital pioneers,masters in influencer marketing and innovative experiential marketers. Headquarteredin New York, we operate in wholly owned and affiliate offices across eight regional hubsin North and South America. Our diverse team of experts listens, analyzes and createsprovocative campaigns that build brands, engage consumers, protect reputations andrally employees. We have been recognized with over 100 prestigious awards includingPRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awardsand a Cannes Lions PR award. We are especially proud of Kekst and Company for beingnamed a ‘Specialist Agency of the Decade’ by The Holmes Report. Jim Tsokanos Karlenne Trimble President Chief Growth Officer MSLGROUP Americas MSLGROUP Americas +1 212 468 2936 +1 404 870 6813
  9. 9. MSLGROUP ASIAFor over 20 years, MSLGROUP Asia has worked with global, regional and local clients byproviding strategic communications campaigns that position, promote and protect theirbusinesses and brands.Regionally headquartered in China, the MSLGROUP Asia network includes 27 ownedoffices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei,Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore,Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional125 Indian cities, 25 Chinese cities, and a strong affiliate network of independentagencies across the region adds another 18 Asia cities to our reach. In the past two years,MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PRConsultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, andICL MSL Taiwan from both international and local industry groups. Glenn Osaki Josh Shapiro President Vice President, MSLGROUP Asia Operations & Client Solutions MSLGROUP Asia +86 138 1780 0119 +86 139 1005 9661
  10. 10. CONTACT US Olivier Fleurot CEO, MSLGROUP T: +33 (0)1 44 82 47 10 | M: +33 (0)6 28 49 09 05 Pascal Beucler Chief Strategy Officer, MSLGROUP T: +33 (0)1 44 82 47 08 | M: +33 (0)6 09 75 80 17 Trudi Harris Chief Communications Officer, MSLGROUP T: +33 (0)1 44 82 47 12 | M: +33 (0)6 12 73 83 02 | | | and Printed byMSLGROUP CREATIVE+
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