Sachin Tendulkar, India’s greatest cricketer, will play his 200th and final Test match from November 14. Tendulkar has been the most outstanding batsman since Donald Bradman in the history of the game, virtually creating the template for modern batsmanship and leading the march of Indian cricket into a new era of fearlessness and glory.
But Tendulkar is more than a cricketer, he’s an icon. He’s also one of India’s most enduring brands, with appeal across gender, age, socio-economic standing and regions.
MSLGROUP's infographic analyses what’s next for Brand Tendulkar, the opportunities that lie before him and the changes in positioning that he may bring about.