SXSWi Distilled: Five Meta Themes from SXSWi 2013

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With roots that go back to the mid-1990s, SXSWi 2013 turned a corner in a few key ways:
- It has grown in importance in the business world.
- It has become a truly global event.
- The focus of SXSWi has moved beyond the debut of breakthrough technologies.

MSLGROUP's team of 20 on-the-ground content curators shared their first-hand perspective from Austin, and came up with the following meta themes:
The Living Story.
Collaboration, Amplified.
Conversations Everywhere.
The Maker Movement.
Value of the Power Middle.

Published in: Business, Technology
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