With roots that go back to the mid-1990s, SXSWi 2013 turned a corner in a few key ways:
- It has grown in importance in the business world.
- It has become a truly global event.
- The focus of SXSWi has moved beyond the debut of breakthrough technologies.
MSLGROUP's team of 20 on-the-ground content curators shared their first-hand perspective from Austin, and came up with the following meta themes:
The Living Story.
The Maker Movement.
Value of the Power Middle.