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#SXSW 2014 Recap MSLGROUP PBJS Mike Standish

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Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. …

Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?

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  • 1. My SXSWi 2014 Session Recaps + Other Notes Mike Standish Senior Creative Director @MikeStandish
  • 2. The Archetypes of SXSW Interactive SXSW Interactive attendees fall into many categories, but there is one predominant type of character, and apparently I’m it: The chunky-glasses- wearing hipster. Here’s some proof from my Chicago colleague Whitney Beatty. Perhaps, though, there’s a downside to my appearance.
  • 3. SELECT SESSION NOTES MSLGROUP | PBJS
  • 4. Visually Turning Complexity Into Clarity One Takeaway: Use hand-drawn sketches to get people to embrace the notion that a design is unfinished and malleable. Computer renderings can be intimidating. Useful People + Resources: @Viegasf Research Scientist, Google @Grahaphics Graphics/Multimedia Editor, NYT @KarlGude Graphics Editor Michigan State U/Newsweek Wind Visualization: http://www.Hint.fm/wind/gallery Mariano Rivera: King of Closers: http://www.grahaphics.com/Mariano-Rivera-King- of-the-Closers
  • 5. Generation Mash-Up: Y Bother? One Takeaway: The technology you grow up using has a profound effect on the way your brain works, and the way you interact with others. Useful People + Resources: @PeteCashmore Founder, Mashable @Fleurot5 CEO, MSLGROUP @JoannaColes Editor-in-Chief, Cosmopolitan
  • 6. Edward Snowden: A Virtual Conversation One Takeaway: It’s not about preventing the NSA from catching criminals. It’s about preventing the bulk surveillance of citizens with no cause. Useful People + Resources: @Csoghoian Principal Technologist, ACLU @BenWizner Director, ACLU Speech/Privacy/Tech Project CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/
  • 7. A Conversation with Neil deGrasse Tyson One Takeaway: “There is so much to be impressed with in the universe, I don’t want you to be distracted by what is not.” Useful People + Resources: @neiltyson Astrophysicist Cosmos: A Spacetime Odyssey: http://www.cosmosontv.com/ My MSL Blog/Recap: http://northamerica.mslgroup.com/network/con versations/2014/03/13/a-promise-to-remain- curious-about-the-universe/
  • 8. The New Digital Age One Takeaway: Autocratic governments have shifted from trying to shut down the Internet to instead attempting to infiltrate it in order to manipulate their citizenry. Useful People + Resources: @JaredCohen Director of Google Ideas @EricSchmidt Executive Chairman, Google The New Digital Age: Transforming Nations, Businesses, and Our Lives http://www.amazon.com/New-Digital-Age- Transforming-Businesses/dp/030794705X/
  • 9. The Future of Genetics in Our Everyday Lives One Takeaway: There’s still a degree of GATTACA-like fear involved in sending your DNA to a testing company, but the personal and cultural benefits may yield tremendous benefits. Useful People + Resources: ANNE WOJCICKI Anne Wojcicki is a biotech analyst, biologist, and CEO of 23andMe, a consumer genetic- testing startup. @23andMe 23andMe.com http://www.fastcompany.com/person/anne- wojcicki
  • 10. LEARNINGS MSLGROUP | PBJS
  • 11. Event Marketing Can Be … … Weird
  • 12. Don’t Even Bother Trying to Eat Healthy
  • 13. Forget About Normal Sleep Patterns
  • 14. Our Colleagues from Around the World are Awesome
  • 15. SEE YOU NEXT YEAR, SXSW

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