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Surveys are still an important tool in the PR business, provided one asks and answers the right questions. We present our methodology for conducting an effective survey and how you can leverage the content that's generated through it. But first, ask yourself:
Do you want to spend money to prove the point?
What do you really want to get out of the results?
Are you okay if the results don’t prove your initial hypothesis?
Is there a point you want to prove other than the demand for your company?
Are you willing to commit to content creation resulting from the survey?
Connect with our PR experts to learn more about how to use surveys effectively for your organization: http://www.mslgroup.com/who
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