Social Hive Index by MSLGROUP

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Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.

Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.

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  • 1. MSLGROUP’s software and approach forbenchmarking social engagement, withcontext and customization.
  • 2. CONTEXT
  • 3. MSLGROUP SOCIAL HIVESocial Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with150+ dedicated experts, and deep capabilities across Plan, Build and Engage.1. Socialinsights4. Socialengagement5. Socialmarketing6. Socialbusiness2. Proprietaryproducts3. ProductionstudioPLANENGAGEBUILD- Social listening- Social analytics- Insight communities- Social apps- Community minisites- Online videos- People’s Lab- Social Hive Index- StoryStream (Q1 2013)- Social CRM- Social commerce- Social enterprise- Movement marketing- Crowdsourcing contests- Social advertising- Branded content- Community engagement- Influencer marketing123456
  • 4. MSLGROUP INNOVATION ROADMAPSocial Hive Index is a part of MSLGROUP’s innovation roadmap, many of which are powered bysocial data, in the areas of storytelling, crowdsourcing and citizenship.CitizenshipCrowdsourcingSocial DataStorytelling- Influencer Community: Researchapproach for decoding influencermotivations and messages.- PurPle: Approach for collaborativesocial innovation and grassrootsmovement marketing.- People’s Lab: Software and approachfor crowdsourcing insights andinnovation.- Storystream: Software and approachfor social curation and social publishing.- Storytelling: Approach for purpose-inspired content planning andstorytelling.- Social Hive Index: Software andapproach for benchmarking socialengagement in context.- People’s Insights: Community-curatedinsights reports and magazine oninspiring projects.Q4 2012 Q1 2012Q2 2012Q1 2012Q4 2011Q3 2012Q1 2013GauravMishra,ShanghaiTusharBajaj,DelhiNidhiMakhija,MumbaiPascalBeucler,ParisDominicPayling, LondonJanelleDixon,New York- PurPle Multiplier: Community toconnect 3700+ MSLGROUP employeesto clients’ PurPle projects.Q1 2013
  • 5. SELL SHEET
  • 6. SOCIAL HIVE INDEX: SELL SHEETSocial Hive Index is MSLGROUP’s proprietary software and approach for benchmarking socialengagement. Like Klout, with context and customization.NEEDTo create a single dynamic score tobenchmark how organizations andinfluencers are engaging their communitymembers on social media around a specifictopic, relative to peers. Like Klout, withcontext and customization.COSTThe cost includes one-time setup andcustomization, daily updated dashboard,monthly reporting, qualitative researchwaves and recommendations.FOR MOREAsk pascal.beucler@mslgroup.com,gaurav.mishra@mslgroup.com andtushar@2020social.com for the Social HiveIndex deck and demo, or visithttp://socialhiveindex.mslgroup.com.CLIENTS- In discussion with several clients acrossthe world.OFFERING Creates a dynamic dashboard with asingle score, and drilldown details on thescore components. Uses automatically updated socialdata, qualitative research waves, and ourproprietary normalization algorithm. Quantitative social analytics data fromFacebook, Twitter, YouTube, Kred, Klout,Peerindex and SEOMoz. Qualitative rating scores on theeffectiveness of storytelling andengagement.
  • 7. WHY: THE NEED
  • 8. SOCIAL HIVE INDEX: THE NEEDThe effectiveness of social engagement is not universal, but contextual -- relative to ageography, industry, topic or peer group -- but other tools don’t measure social engagement incontext.SOCIAL ENGAGEMENT ISCONTEXTUALThe effectiveness of social engagement isnot universal, but contextual -- relative to ageography, industry, topic or peer group.OTHER TOOLS DON’T ALLOWCUSTOMIZATIONTools like Klout, Kred and Peerindex thatdo measure social engagement don’t allowcustomization around specific use cases.OTHER TOOLS DON’T BENCHMARKSOCIAL ENGAGEMENTSocial listening and analytics tools don’tbenchmark social engagement around atopic, relative to peers, with a single score.Source: Photos from serakate, grafixer and julia_manzerova on Flickr
  • 9. SOCIAL HIVE INDEX: THE SOLUTIONTo create a single dynamic score to benchmark how organizations and influencers are engagingtheir community members on social media around a specific topic, relative to their peers.GET SINGLE SCORE BETWEEN 1 AND100The index normalizes quantitative socialdata and qualitative scores into a singledynamic score between 1 and 100.ADD CUSTOM NETWORKS, WEIGHTSOR CRITERIAThe index provides a number ofcustomization possibilities to meet specificneeds and use cases.ADD CONTEXT BY BENCHMARKINGWITH PEERSThe index benchmarks organizations andinfluencers against relevant peers, from thesame geography, industry, or topic.Source: Photos from lrargerich, cynergy, and bdesham on Flickr
  • 10. WHAT: THEMETHODOLOGY
  • 11. SOCIAL HIVE INDEX: THE METHODOLOGYThe index uses a combination of automatically updated social data, qualitative research waves,and our proprietary normalization algorithm to create a single score between 1 and 100.SOCIAL DATA PROPRIETARYALGORITHMQUALITATIVERESEARCHOne time, annual, or quarterlyqualitative research waves onstorytelling and engagement around atopic.Proprietary normalization algorithm toconvert social data and qualitativescores into a single score between 1and 100.Daily updated social data fromFacebook, Twitter, YouTube, Kred, Klout, Peerindex and SEOMoz.
  • 12. SOCIAL HIVE INDEX: THE METHODOLOGYThe index uses a combination of automatically updated social data, qualitative research waves,and our proprietary normalization algorithm to create a single score between 1 and 100.SOCIAL DATA PROPRIETARYALGORITHMQUALITATIVERESEARCHNormalize each data point against allother data points of the same type.Pull in social data fromFacebook, Twitter, YouTube, Kred, Klout, Peerindex and SEOMoz.Select a theme, define the universe ofentities, and identify all socialproperties.145Assign weights (0, .5, 1) to eachproperty based on fit with topic.2Score each entity on storytelling andengagement, based on benchmarks.3Aggregate all the data points for thesame channels into a single channelscore.6Aggregate all the channel scores intoa single score between 1 to 100.7Proprietary normalization algorithm toconvert social data and qualitativescores into a single score between 1and 100.Daily updated social data fromFacebook, Twitter, YouTube, Kred,Klout, Peerindex and SEOMoz.One time, annual, or quarterlyqualitative research waves onstorytelling and engagement around atopic.
  • 13. SOCIAL HIVE INDEX: QUANTITATIVE SOCIAL DATAThe index uses automatically updated quantitative social data from Facebook, Twitter, LinkedIn,YouTube, SlideShare, Klout, Peerindex, Kred and SEOMoz.FACEBOOK PAGE: Number of likes, Number of people talking about the brandWEBSITES AND BLOGS (From SEOMoz): Domain authority, Page authority, MozRank, Number ofexternal linksYOUTUBE CHANNELS: Subscribers, Number of views, Number of videosTWITTER PROFILE: Followers, Number of tweets, Favorites, Retweets, Klout score, PeerIndexscore, Kred scoreINFLUENCE MEASURES: Klout score, Peer Index measures, Kred scores.
  • 14. SOCIAL HIVE INDEX: QUALITATIVE SCORESThe index also uses one time, annual, or quarterly qualitative research waves to assign weights toeach property and score each entity on storytelling and engagement around a topic.STORYTELLING SCORESENGAGEMENTSCORESRELEVANCEWEIGHTSWeights to each property based onrelevance to topic:- 0, if not really relevant to topic.- 0.5, if partially relevant to topic.- 1, if dedicated to topic.Score of 1-10 for each entity againststudy-specific benchmark, based on:- Crowdsourcing and curatingcontent, not only sharing own content.- Engaging in two wayconversations, through questions andcalls to action.- Creating incentives for participationand action, like contests.Score of 1-10 for each entity againststudy-specific benchmark, based on:- Repurposing stories into long-form andshort-form content.- Telling stories across multiplechannels, with customization.- Telling stories across multiple mediatypes, including videos and infographics.Plus, custom criteria for each study.
  • 15. QUALITATIVE SCORES : MORE OPTIONSThe Social Hive Index platform is dynamic and flexible to incorporate alternate measures in placeor in addition to storytelling and engagement.POPULARITY : SHARE OF VOICEQuantitative data, The share of voice as apercentage is a measure of externalmentions and can be incorporated as ameasure of popularity in the Social HiveIndex.REVIEWS AND SEARCH : REPUTATIONOnline reputation can be measured usingtools and techniques depending onIndustry type. Page rank and reviewaggregators can be incorporated to add ameasure of reputation to the Index.PERCEPTION :SENTIMENT ANALYSISQuantitaive analysis from pre-existing toolsgives positive comments as a percentageand this can also be incorporated in theindex as a measure of perception.Brand 1 Brand 2 Brand 3 Brand 4BRAND 1 BRAND2SENTIMENTPOSITIVE NUETRAL NEGATIVESHARE OF VOICE REVIEWS AND RANKS
  • 16. SOCIAL HIVE INDEX: DYNAMIC DASHBOARDThe dynamic, daily updated dashboard can be fully customized to create a public leaderboard, aprivate dashboard, or a part of a research report.Customizable headerCustomizable bannerCustomizable backgroundCustomizable text, HTMLor RSS widgetsLeaderboards by channelCustomizable colourschemeCustomizableannouncementCompany score between 1and 100Breakup of company scoreCustomizable companydescriptionChart with breakup ofcompany score
  • 17. HOW: USE CASESUSE CASES ANDBENEFITS TOMARKETERS
  • 18. SOCIAL HIVE INDEX: USE CASESThe index can be used across a range of use cases, from public topic leaderboards for thoughtleadership, to research report to benchmark best practices, and private company dashboards forcampaign measurement.PUBLIC TOPIC LEADERBOARDSTo create a public leaderboard of the mostengaging “Fortune Global 100 companieson sustainability” or “UK influencers onbeauty”.PRIVATE COMPANY DASHBOARDSTo create a private dashboard tobenchmark a company against relevantpeers in the same industry, geography, ortopic.BENCHMARK RESEARCH REPORTSTo create a research report to benchmarkbest practices on storytelling andengagement in an industry, geography, ortopic.Source: Photos from pahudson, 59937401@N07, and darwinbell on Flickr
  • 19. CASE STUDY:PURPLE INDEX
  • 20. SOCIAL HIVE INDEX CASE STUDY: PURPLE INDEXMSLGROUP’s PurPle Index measures how effectively the Fortune Global 100 firms are engaging peopleon social media around their purpose, in the areas of environment, health, education and human potential.UNIVERSE: FORTUNE GLOBAL 100FIRMSCovers all English-language, global (or US)corporate social media channels from thetop 100 firms in the Fortune Global 500 list.DATA: QUANTITATIVE & QUALITATIVEBased on social data fromFacebook, Twitter, YouTube, Klout, Peerindex & SEOMoz and qualitative scores onstorytelling & engagement.THEME: CORPORATE PURPOSEAssigns weights for each channel forrelevance to the four purpose areas:environment, health, education and humanpotential.
  • 21. GET SOCIALHIVE INDEXTODAY!Pascal BeuclerSVP and Global Chief StrategyOfficer, pascal.beucler@mslgroup.com