Can crisis be an opportunity for reputation management? Read this presentation by Roland Klein, founding partner of CNC Communications, who recently spoke at a conference organised by Harvard Business Review Poland and MSLGROUP called “Priceless Reputation – protects, mobilizes, sells” in Warsaw.
He shared insights on drivers of reputation, how communication is the central control instrument of reputation management and how crisis can be an opportunity, with examples of Daimler-Benz and TPG/Grohe
More here: http://blog.mslgroup.com/harvard-business-review-mslgroup-conference-on-reputation/
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