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People’s Insights Volume 1, Issue 7 : Little Monsters


50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one …

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Little Monsters. For more, see:

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  • 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 7Little Monsters
  • 2. Little MonstersLady Gaga recently launched a social network – Little Monsters. Itallows her fans, whom she calls Little Monsters, to create and shareGaga-related content and discuss topics of common interest.Source : ,
  • 3. Experts liken it to Pinterest, Reddit, DiggLittle Monsters lets users share visuals and rate content. It has been likened toPinterest – because of its focus on imagery and its similar design – andReddit/Digg as it lets users vote on posts, bringing the most popular content tothe top.
  • 4. Currently in beta and invite-onlyCurrently, visitors must request an invite. Once visitors submit theirdetails, they receive a confirmation of receipt and are told to expect theinvitation.Source : ,
  • 5. The queen of social networks outgrowscurrent social networksWith 19 million followers on Twitter, 47 million fans on Facebook and more than 1billion YouTube views, Lady Gaga wanted to leverage her social presence bygenerating traffic, interest, interaction and revenue through a personalisedplatform.Source :,
  • 6. A personalised, interactive fan experienceGaga hopes conversations and content-sharing strengthens her bondwith fans. Users bond over common interests by sharing and creatingphotos and videos. The site will also seed exclusive Gaga content.Source :,
  • 7. Interest groups jump inUsers find the network a good way of showcasing and discovering talent bysharing personal projects such as art and music. Fans recently discovered that itcould also be used as a social movement forum for organising protests,advocacy, etc.Source : ,
  • 8. Myriad benefitsThrough the network, Lady Gaga will have more control over her fans andleverage her growing popularity through advertising deals, by fencing in exclusivecontent and hosting concerts online for revenue-generating opportunities createdby owning her community.Source :,
  • 9. From websites to social assets to socialmicrositesCelebrities have moved on from official websites to social networks. Creating apersonal social network makes the exchange more intimate. It takes the idea of afan to a new level by reaching out personally through exclusive content andinteractions.Source :
  • 10. What this means for brands and public figureson Facebook and TwitterOwners don’t have to risk Twitter going down or Facebook rolling out anew feature. While they are good places to gather a fan base,celebritiesand brands are likely to host platforms of their own in the future.Source : ,
  • 11. Following suitPersonalities and brands like Lady Gaga and Apple have the pull to take fanswith them wherever they go. Little Monsters doled out 10,000 codes in fourweeks. Platforms like Little Monsters will compete with other brand socialnetworks and not Facebook & Twitter in the futureSource : ,
  • 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  • 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  • 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  • 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  • 16. For People’s Labsolutions,