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People’s Insights Volume 1, Issue 8 : MTV Music Meter

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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one …

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is MTV Music Meter. For more, see:http://peopleslab.mslgroup.com

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  • 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 8MTV MusicMeter
  • 2. MTV Music MeterA music discovery initiative by MTV, it lists the top 100 upcoming artistesacross genres using an algorithm that ranks artistes on the basis of theirsocial buzz.Source : http://mtvmusicmeter.com , http://www.youtube.com/watch?v=0trx0w-gzmA
  • 3. Ranking based on real-time buzzMTVs algorithm looks at tweets, blogs, articles, streams, purchases andother social mentions of over a million artistes, ranking them acrosscategories such as hip-hop, indie, rock and mainstream.Source : http://www.mtv.com/news/articles/1654222/mtv-launches-music-meter-artistranking-service.jhtml , http://www.bloomberg.com/news/2010-12-14/mtv-music-meter-scans-social-media-sites-for-rising-rock-stars.html
  • 4. Launched as an app on mobilesIt was downloadable on iOS and Android devices in March 2011. Afterover a million downloads in less than a year, it released an update –Music Meter 2.0. The app aims to increase music discovery on the go.Source : http://techcrunch.com/2012/02/15/mtv-takes-the-beta-label-off-its-music-meter-app-for-finding-new-music/, http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml
  • 5. Discover artistes through curationThe tool aggregates upcoming artistes after leaving out popularmainstream ones like Justin Bieber. The artiste snacking allows usersto focus on discovery, offering just enough to pique their curiosity.Source : http://twitter.com , http://facebook.com
  • 6. Myriad benefitsUsers can listen to 30-second audio samples, view photos, videos,tweets, etc. They can share artistes on social networks. It is also usefulfor updates on latest music trends in a simple, clutter-free manner.Source : http://thetechnologycafe.com/mtv-launches-music-meter-discover-share-and-listen-to-music-on-the-go-review/# , http://itunes.apple.com/us/app/mtv-music-meter/id419614880?mt=8
  • 7. A platform for fresh actsThe large database increases visibility, connecting artistes with potentialfans, augmenting their fan base. It also creates revenues for themthrough a buy MP3 option, allowing users to download the full songs.Source : http://mashable.com/2012/02/17/mtv-music-meter-release/ , http://977music.com/blog/2011/02/mtv%E2%80%99s-music-meter-%E2%80%93-the-perfect-spot-for-fresh-talent/
  • 8. MTV still about musicYouTube killed the music video with MTV dropping Music Televisionfrom its logo and shifting focus to reality TV. Music Meter aims to bringback music through the digital medium, driving sponsorships and ads.Source : http://www.iammobileapps.com/2012/02/17/wrigleys-5-gum-engages-mtvs-music-meter-app-audience-via-mobile-sponsorship/ , http://latimesblogs.latimes.com/showtracker/2010/02/mtv-drops-music-television-from-its-logo.html
  • 9. The competitionWe are Hunted has been doing exactly the same thing for a few years,but fails to match Music Meters reach. Billboards Social 50 chartgauges all artistes popularity on social media, not just emerging ones.Source : http://www.billboard.com/charts/social-50#/charts/social-50 ,http://mashable.com/2011/03/03/mtv-music-meter-apple/
  • 10. Limited social engagement levelsCritics state that Music Meters sole focus on discovery hampersengagement levels. After discovery, users need to switch to anotherplatform for conversations and content pegs like full-length songs.Source : http://peopleslab.mslgroup.com
  • 11. Music Meter working on its limitationsMusic Meter has come a long way since its launch. Version 1.0 did notfilter artistes by genre. Version 2.0 added features like tour dates andpurchase of concert tickets. The plan is to go more social.Source : http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml
  • 12. Discover, consume & engage music on socialmediaAlbum sales, TV say nothing about taste. Billboards and MTVs socialmedia forays highlight the importance of discovering artistes, trends.YouTube, Spotify hope to complete the cycle by streaming the content.Source : http://news.bbc.co.uk/2/hi/6924150.stm ,http://mashable.com/2010/12/14/mtv-music-meter/
  • 13. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
  • 14. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit http://peopleslab.mslgroup.com
  • 15. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  • 16. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit http://peopleslab.mslgroup.com
  • 17. For People’s Labsolutions, contactpascal.beucler@mslgroup.com