People's Insights Volume1 Issue2 : Pinterest


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Pinterest. For more, see:

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People's Insights Volume1 Issue2 : Pinterest

  1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 2Pinterest
  2. Introducing Pinterest – The Virtual PinboardPinterest is an image-based social curation network allowing users toorganise and share theme-based image collections on boards aiming toconnect everyone in the world through shared tastes and interests.Source:
  3. Pinterest combines visual social curation withthe interest graphIt enables users to share their interests & experiences by uploading/pinning relevant images to personalised boards. Sharing a recipe,book, CD or painting can reveal a common link between 2 people.Source : ,
  4. Pinterest allows you to overlook topics thatdont interestCurates content of users interest through visuals by following boardsrather than following all postings of accounts followed, like on othernetworks. Users only see things of interest on their timelines.Source :,
  5. Pinterest works for brands that can buildvisual interactionsPractitioners think Pinterest throws open interesting avenues to marketbrands through visual enticement, but some feel that brands might havejumped on the bandwagon without seeing any relevance for themselves.Source:,,
  6. Pinterest receives mostly positive reviewsMixed reviews for Pinterest, the majority of which like it for its simplicity,aesthetic appeal, addictiveness & networking features while a few thinkthe platform gets stale beyond a certain point for its limitations.Source :,
  7. The Evolution – 2012, possibly the year ofcuration?2012 predicted as the year of social curation as users would ratherconsume content than create it. Part of Pinterests success can beattributed to the evolution of social media to push-button content curation.Source :,
  8. A threat to other social networksPinterest is seen as a threat to other networks because of its focus ontreating content as king through its push-button mechanism and becauseit caters to a new influential diaspora – 25- to 44-year-old women.Source :
  9. The future : The Next big thing?Slated as the next big thing because of its simplicity to structure push-button content generation into sets of curated content, carving out a nichemarket for itself, paving the way for more niche market social networks.Source :!/dontheideaguy/status/119965814764994560,
  10. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  11. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  12. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  13. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  14. For People’s Labsolutions,