People’s Insights Volume 1, Issue 14 : Vook


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vook . For more, see:

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People’s Insights Volume 1, Issue 14 : Vook

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 14Vook
  2. 2. VookVook is a public, cloud-based e-publishing platform that allowsauthors to create great-looking digital books, distribute them one-bookstores and track sales for a fee.Source:
  3. 3. Multimedia e-booksVook lets users create multimedia e-books with audio, videoand images that can be dragged and dropped into the documents,creating an enhanced reading experience.Source:,
  4. 4. The originsVook launched in 2009 as a digital publishing specialist, withfour titles. Since then, it has worked with household namesin the media industry, publishing over 800 multimedia e-books.Source: ,
  5. 5. Question marks about multimedia booksPurists did not take well to multimedia e-books. They felt that readingwas all about setting the imagination free and not about images orvideos. The charm of a book lies in the readers interpretation, they felt.Source:
  6. 6. Publisher to e-book aggregatorEventually, Vook decided to change from a publishing house to aconversion service that enables people to make and share books. Thisfitted well with its ambition of encompassing the full production cycle.Source: http:// ,
  7. 7. Revenue modelVook changed its revenue stream to a licensing model by which userspaid monthly subscriptions. It stopped taking royalties on e-books soldby authors, which meant that the business risk stayed with the author.Source:
  8. 8. Stories created faster, easierVook makes it easy for authors to create and release their stories bysimply uploading a file and making changes to it. The key to it is thatauthors can release e-books fast, without publishing lags.Source:
  9. 9. Sales tracked in real-timeAfter styling, authors enter meta data and pricing information. Thee-book can be distributed to Amazon, iBooks and or uploadedto e-bookstores. Vook provides a sales-tracking dashboard.Source:
  10. 10. Too expensiveCritics said that the platform doesnt do enough to justify its pricetag of $79/ month ($849/year) to $299/month ($3,199/year)compared to Sigil, Bookbaby, CreateSpace, etc.Source:
  11. 11. Vook works for non-fictionMultimedia content has not worked for fiction as videos stop readersfrom exercising their imaginations. Non-fiction work, like how-to books,have done better as video can help explain complicated steps.Source: ,
  12. 12. The future of publishing?Experts say if the price can be controlled, and a need is created formultimedia books, the deadly combination of self-publishing andmultimedia books could well become the future of publishing.Source: ,
  13. 13. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  14. 14. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  15. 15. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  16. 16. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  17. 17. For People’s Labsolutions,