People’s Insights Volume 1, Issue 9 : Mahindra Spark The Rise


Published on

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Mahindra Spark The Rise. For more, see:

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

People’s Insights Volume 1, Issue 9 : Mahindra Spark The Rise

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 9Mahindra Sparkthe Rise
  2. 2. Mahindra Spark The RiseA digital platform by Mahindra for the public to submit project plans(Sparks) under topics that are of concern to India - agriculture,infrastructure, health, etc. The best Sparks are funded by Mahindra.Source : ,
  3. 3. Individuals, organisations and companiesregistered in India are eligibleParticipants include those submitting ideas and engaging on the page.They should be at least 18 years old and India residents. They submit aproject name, category, description and say why their idea works.Source : ,
  4. 4. Judging criteria: Impact, feasibility, innovation6 projects each month get Rs 4,00,000. After 6 months, top 2 fan-votedprojects of each month go into the finale; 6 more are selected by a jury.Winner gets Rs 40,00,000; top 3 runners-up get Rs 20,00,000 each.Source : ,
  5. 5. From Rise to Spark The RiseRise is a call to action, encouraging people to think creatively andmake a difference. The new integrated media campaign aims to createa spark that ignites a revolution.Source : ,,mahindra-launches-spark-the-rise-initiative-with-new-campaign.aspx
  6. 6. An interest in nation-buildingDespite its quick economic growth, India faces plenty of challenges.The platform gives Indians a voice and a platform to make a societalchange by working with others.Source : ,
  7. 7. Empowering Indians through connectionsThe community sparks ideas and conversations between participants,volunteers and experts even after voting ends. Connections occurbetween like-minded people, volunteers, advisors, voters and donors.Source : ,
  8. 8. Sparking the rise for other stakeholdersThe platform enables customers, owners and community to create abetter future for each other. Project champions contribute ideas,Mahindra funds them, the public decides which get funded.Source:
  9. 9. The genesisMahindra has lived the culture and value system of Rise through itsproducts and services for years. Ambition, creativity and initiative arepart of the employee-customer-community culture at Mahindra.Source:
  10. 10. The ideal crowdsourcing channelJust like Dell and GE used social media to source insights, Mahindra –by sparking conversations, creating connections and providing an openplatform to the youth - increased its visibility.Source : ,
  11. 11. Crowdsourcing for corporate citizenshipThe campaign taps into the excitement of crowdsourcing to promotecorporate citizenship, both for Mahindra and its stakeholders.Crowdsourcing insights empower people to shape their future.Source: ,
  12. 12. A smash hitSpark The Rise had over 300,000 visitors and over 2,000 entries in thefirst month, creating a ripple effect of thousands of online conversations.It has the potential to offer solutions impacting millions.Source : , ,
  13. 13. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  14. 14. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  15. 15. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  16. 16. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  17. 17. For People’s Labsolutions,