People’s Insights Volume 1, Issue 6 : Intel Innovators


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Intel Innovators. For more, see:

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People’s Insights Volume 1, Issue 6 : Intel Innovators

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 6IntelInnovators
  2. 2. What is Intel Innovators?A platform within Intel’s Facebook community that allows youngentrepreneurs in the US to share business ideas, grow a fan base andget real-time feedback. Each month, $100,000 are up for grabs.Source : ,
  3. 3. Finding the innovators of tomorrowEntrepreneurs submit their ideas on the page through videos. Every month, aselection committee selects the 20 best ones to showcase in the Pitch Room.The five with the most social capital (points) awarded by fans go into theBattleground (the final).Source : ,
  4. 4. The BattlegroundThe top five ideas are pitched to a panel of venture capitalists, executives andtechnology entrepreneurs on a live webcast. The panel awards $50,000 to thewinner and the Top Fan, who earns and invests most points, awards the sameamount to the idea of his/her choice.Source : ,
  5. 5. The technology and innovation pioneerIntel created this community to discover, empower and award the next generationof entrepreneurs and to seed the best ideas for a better tomorrow. This fits in withIntels passion for technology and innovations, and its motto -- Sponsors oftomorrow.Source :,2817,2271425,00.asp ,
  6. 6. This isnt Intels first timeIntel has sponsored innovation and entrepreneurship in the past inseveral countries. They have offered entrepreneurship curriculum,workshops, student innovation contests, amongst other things.Source : ,
  7. 7. A sense of belonging with a concept, brandand communityEntrepreneurs can win $100,000 for their businesses, an invitation to the NCIIA’simmersive training programme – VentureLab -- and recognition. Fans getinvolved by nominating finalists and picking the best ideas through social capitalto become the Top Fan.Source : ,
  8. 8. Intel identifies social media as the idealcrowdsourcing channelBrands like Starbucks and Dell use social media to source insights because itsparks conversations, diversifies communication through content pegs, isdynamic and allows instant interactions with ideas through engagement toolssuch as like and share.Source :
  9. 9. Crowdsourcing meets corporate citizenshipmeets gamificationThe campaign taps into the excitement over start-ups using trendytechniques like crowdsourcing and gamification; corporate citizenship isthe end objective.Source : ,
  10. 10. The criticismThe campaign received some flak because of the restrictions on participation –only 18 to 24 year olds from the US are allowed. Critics were also concernedabout ideas being stolen and that most ideas are more social than business-like.Source :
  11. 11. Most brands are on the crowdsourcingbandwagon; Intel isntCurrently in the third round, the campaign has received more than 1,000 entriesand hundreds of thousands of engagements. Unlike other brands, Intel has areason to crowdsource ideas – create a better society – which explains itssuccess.Source : ,
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,