People’s Insights Volume 1, Issue 5 :

People’s Insights Volume 1, Issue 5 :



50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one ...

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is For more, see:



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    People’s Insights Volume 1, Issue 5 : People’s Insights Volume 1, Issue 5 : Presentation Transcript

    • crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 5Byliner
    • What is a discovery engine that collates web content to help you find goodstories to read, share and discuss. It also enables you to connect withyour favourite writers, ensuring you never miss a good read.Source : ,
    • Long-form publishes non-fiction narratives by established writers, covering avariety of topics such as business, sport, culture and politics. These 10,000- to35,000-word articles are released as Byliner originals and are meant to be readin a single sitting.Source : ,
    • So far, so goodByliners first e-book – Three Cups of Deceit – had 70,000 downloads within 72hours of release. More than 40,000 stories have been published by 4,000authors so far, selling over different 100,000 Byliner Originals in its first sixmonths.Source: ,
    • Beneath the surface – The Pandora of longform journalismThe real innovation is the metadata attached to each article that powersByliner’s recommendations to readers. Byliner suggests new authorsand articles to readers based on what they read and share.Source :,0,4950073.story,
    • Emerging writers get a works because readers can view stories written by theirfavourite writers, and also because it acts as the perfect platform todiscover talented new writers and help them make it big.Source : ,
    • The competitionByliner provides long-form content curation like Longreads andLongform do, but also publishes original non-fiction articles like Atavist,creating a niche in long-form journalism.Source :
    • Byliner Originals biggest competitionAs articles/books can now be completed in two hours, Originals will viefor peoples attention with other activities that can be completed in a fewhours, such as films, TV, sports, etc.Source: ,
    • Rise of the e-reader market leading to morelong-form contentAmazon pioneered this with the launch of Kindle. It created a pool ofbuyers comfortable with consuming content digitally and madepublishing effortless.Source :
    • A business model for long-form contentDigital publishers such as Byliner benefited from Kindles creation ofSingles, which are like books but meant to be read in a two-hour sitting,delivered quickly, without publisher house lags.Source :
    • Alternative revenue streams for journalists Journalists are beginning to release works through Byliner and Atavist, which split the revenue 50:50 with writers. Authors release books faster this way, making the process more exciting and lucrative.Source :,0,3634450.story
    • More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
    • Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
    • Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
    • People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
    • For People’s Labsolutions,