People's Insights Volume 1, Issue 43: The Beauty Inside


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This week, we distill insights around The Beauty Inside - a social film from Toshiba and Intel, in which the audience plays the lead role of Alex - a shape shifter who wakes up in a new body everyday and documents his identities in a Toshiba Ultrabook.

80+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see:

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People's Insights Volume 1, Issue 43: The Beauty Inside

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 43The BeautyInside
  2. 2. A social film from Toshiba and IntelThe Beauty Inside is a six episode web series in which the audienceplays the lead role of Alex - a shape shifter who wakes up in a new bodyeveryday and documents his identities in a Toshiba
  3. 3. How it worksMore than 4,000 people across the global auditioned for the lead role ofAlex. 26 people were cast in the web series, and an additional 50 werefeatured on The Beauty Inside Facebook page via photos and videos.1) 2)
  4. 4. Power of Hollywood + Social MediaStar power attracted people and viewers, and social media helpedpeople spread word and discuss the film. Bloggers credit the combinedpower of these entities for the 5 million views the series attracted.1) 2)
  5. 5. Why storytelling works for Intel & ToshibaStorytelling helps Toshiba and Intel engage people, and generateinterest and buzz around their products, a feat, marketers say, that isusually a challenge for non-Apple tech brands.
  6. 6. Seamless and effective product placementBy writing the Toshiba Ultrabook into the script, the filmmakers ensurethe product and its features are evident, and that it doesn’t call attentionaway from the core story. A beautiful example of product
  7. 7. Discussing “Inside”Ultimately, the film is one big metaphor for the Intel tagline “Inside,” andsucceeds in getting people talking about the “beauty inside,” andsubconsciously connecting with the concept of “Inside.”,,
  8. 8. Power of the story and the lead characterAt the end of the day, it was the interaction that attracted people, but thepower of the story and the character Alex that kept people engaged forsix weeks and hungry for
  9. 9. A new kind of experienceBy allowing people to co-create the story and to be part of the story, TheBeauty Inside delivers a different kind of experience altogether –viewers get a sense of “intimacy and belonging.”
  10. 10. Building a case for Immersive StorytellingThe Beauty Inside is the second social film from Intel and Toshiba, andthe overwhelming positive reactions to both imply that people are readyfor more integrated, immersive storytelling experiences.1) 2) Latitude: Future of Storytelling
  11. 11. Other social approaches to storytellingOther social films include Toshiba & Intel’s thriller The Inside Experienceand AT&T’s Away We Happened in which fans play director, andDiscovery’s crowdsourced documentary Life in a Day.1) 2) 3)
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.Subscribe to the report at:
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,