People’s Insights Volume 1 Issue 38: CNN I’m Voting


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This week, we distill insights around CNN I'm Voting -- a Facebook app designed to encourage discussions around the US elections, and to mine insights from social conversations.

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see:

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People’s Insights Volume 1 Issue 38: CNN I’m Voting

  1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 38CNN I’m Voting
  2. I’m Voting Facebook app CNN partnered with Facebook to create the I’m Voting app to encourage discussions on political issues, and to share insights from these conversations in their coverage of the 2012 presidential elections.1)
  3. New direction for CNNWith CNN TV ratings touching a 21 year low and with a 23% drop in the24-54 year old category, analysts commend the network’s partnershipwith Facebook and efforts to revamp their news products.1)
  4. Power of social influenceThe team behind the I’m Voting app and government 2.0 analystsbelieve that social citizenship can impact the outcome of the elections. Arecent study from UC San Diego validates this
  5. Good platform for debatePeople appreciate CNN’s efforts to create awareness and sparkdiscussions around important issues, and point out the app’s potential inreaching young voters.1)
  6. Too much politics on Facebook?However, several people are growing tired of the constant discussion ofpolitics and the elections in media and on social media, and resent theadditional discussions the I’m Voting app is likely to spark.1)
  7. Potential to gather metrics and insightsAnalysts acknowledge the potential of the I’m Voting app to use metricsgathered from surveys and insights gleaned from conversations, both topredict trends and to better understand the views of the masses. By Tim
  8. Only represents Facebook & CNN fansSeveral people have criticized the data collected from the app, pointingout that it does not truly represent the view of Americans but ofFacebook and CNN users, the majority of whom are democratic.1)
  9. Ignores independent candidatesPeople have also criticized the app for naming only Obama andRomney and ignoring independent candidates such as Gary Johnson,which comprises quality of data collected, and misleads app
  10. Privacy concernsPeople are also unhappy about the privacy concerns the app raises.Some are wary about sharing their preferences with Facebook. Otherspoint out that voting is private and this privacy should not be violated..1)
  11. Overall lack of trust & increase in cynicismThe criticism and comments from app users indicate a lack of trust inthe media and increase in cynicism towards elections coverage. Peopleare actively evaluating data shared and forming their own opinions.1)
  12. Role of data in election coverageAnalysts and journalists speculate that digital tools and data will play abig role this year – in media coverage and in people’s minds, and mostdigital companies are riding on this hype with their own data products.1) Facebook & CNN Election Insights, Amazon Election Heat Map, Twitter Political Index
  13. Will social trends predict next US president?Some believe that social trends will indicate the outcome of theelections, while others caution that social trends may not be an accuratemeasure of the entire
  14. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  15. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  16. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  17. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  18. For People’s Labsolutions,