People's Insights Volume 1, Issue 35: SuperBetter


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is SuperBetter.

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People's Insights Volume 1, Issue 35: SuperBetter

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 35SuperBetter
  2. 2. What is SuperBetter?SuperBetter is a super-hero themed online game that helps peopleimprove their resilience, meet their health goals and recover from illnessor injury, and have fun along the
  3. 3. Gamification of healthSuperBetter allows people to set their challenges, quests, allies, badguys and secret powers. People can use Power Ups to increasestrength, and set Future Boosts to keep them
  4. 4. Backed up with scienceDesigned in consultation with scientists, doctors and researchers inneurology, positive psychology and medicine, each element of the gameplays a role in helping players achieve their goals or ‘epic wins.’
  5. 5. Universal appealWhile many use the game to meet their health goals – to lose weight,overcome sleep issues, manage cancer – others used it to meet lifegoals– overcome writer’s block, plan finances, prepare for
  6. 6. Power of perceptionPrompted to choose a Secret Identity, players chose personas based ontheir personal heroes and found themselves motivated to stay true totheir inspiration, and to set goals they previously considered impossible. Super Better player November based her secret identity on two fictional heroes ““ The gaming aspect allowed me to step away from myself and do things not because I wanted to, but because my hero self would not take no for an answer. She had the willpower, so would I. - Courtney Sloan, All-Star player of SuperBetter
  7. 7. Stigma against asking for helpAccording to medical journals, support of family and friends is essentialto recovery. By making allies a key part of the game, people wereencouraged to overcome their stigma and reach out for help.I strongly believe that not having positive and encouraging socialexperiences during my initial recovery lead to stagnation. // SuperBetter player Michele MorrowI really hate to reach out to get some help for my epic goal...I normally NEVER have to reach out...But this game really "bashes" me to accept the fact that I need help…Not from myself, but from other people... // SuperBetter player Future Hunter1)
  8. 8. Importance of alliesAllies helped keep players engaged and motivated by suggesting questsand doling out achievements. However, the game has received somecriticism for not doing enough to keep allies engaged and active. ““ One of Superbetters greatest strengths is that… my allies can create quests for me. The quests my allies have given me… have been much more interesting and enlightening for me than anything Ive come up with myself. - Alex Goldman, Producer, On the Media
  9. 9. Achieving epic winsSuperBetter has helped several people achieve epic wins in a range ofareas such as writing novels, learning languages, overcoming shynessand recovering from
  10. 10. Trend: shift to mobilePlayers have been campaigning for mobile apps not only to help themplay more frequently, but also more effectively – several players had setgoals to reduce computer use and to increase activity levels.Note: SuperBetter launched an iPhone app in April 2012. An Android app is currently in themaking.
  11. 11. Future of Super BetterWith a core community of over 10,000 players using Facebook and4,500 forum members, and with success stories now being shared,SuperBetter has potential to gain more widespread adoption.1)
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,