People's Insights Volume 1, Issue 22 : GetTaxi


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is GetTaxi. For more, see:

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People's Insights Volume 1, Issue 22 : GetTaxi

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 22GetTaxi
  2. 2. What is Get Taxi?Its an app that allows you to order taxis from your smartphone or online.It aims to make the process simpler and faster. The mobile app isavailable on all major operating systems.Source:
  3. 3. Simpler, fasterWith the app, users can get a taxi at the click of a button, in under 30seconds. Taxis arrive quickly as the app notifies the driver who is closestto the user via GPS.Source: ,
  4. 4. Getting control by getting interactiveUsers can track their taxi on a map with the estimated time of arrival anddistance shown in real time. The service links the consumer and driver.Users can view ratings and rate drivers.Source:
  5. 5. Easy paymentsThe GetTaxi mobile app makes managing expenses easy.Users can pay by credit card, voucher or cash and get invoices and e-mailed to them instantly.Source:
  6. 6. From mundane to funIt incorporates gamification elements by allowing users to earn miles forfree rides or gifts. Users can share their experiences on social media.This, along with ratings & GPS tracking, makes the process interesting.Source:
  7. 7. Better for drivers tooTaxi dispatch services are inexpensive and effective for drivers as theycan receive unlimited orders for €2.99 per day. The service maximisesprofits for drivers by connecting them with fares closest to their location.Source: ,
  8. 8. Useful for businessesGetTaxi can create a profile page for a business. A taxi is sent to thebusiness address when the customised button is clicked. This is goodfor hotels, restaurants, concert halls and even corporate offices.Source:
  9. 9. Launched in EuropeThe taxi industry in Europe is mostly made up of non-union independentcontractors. By using the web to cut out the middleman, GetTaxi sendscabs to customers in a more efficient manner and at one-third the price.Source:
  10. 10. The death of the middlemanIn Europe ,there are 600,000 taxis paying independent contractors$5,000 per year for a dispatch service. Drivers pay €2.99 per day,month-by-month for GetTaxi and sign off if they dont see the value.Source: ,
  11. 11. Changing the face of the businessConsumers are constantly looking for alternatives to products/servicesthat are more efficient. The mobile is tailormade for those with timeconstraints and looking for options that make life more convenient.Source:
  12. 12. CompetitionGetTaxi competes with Hailo, Uber, Taxi Magic & TaxiPal in the $30billion market. GetTaxi outperformed its competitors because it launchedin Europe, and because of its fun features and focus on offline logistics.
  13. 13. FutureGetTaxi has its sights on the US after making waves in Europe andsecuring $20 million in funding from Access Industries. It is slated toexpand into other markets too.Source: ,
  14. 14. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  15. 15. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  16. 16. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  17. 17. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  18. 18. For People’s Labsolutions,