People's Insights Volume 1, Issue 21 : Pair


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Pair. For more, see:

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People's Insights Volume 1, Issue 21 : Pair

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 21Pair
  2. 2. PairPair is an app that enables couples to share updates and stay in touchthrough a single stream of communication on a private timeline.It is available on the iOS and Android platforms.Source:
  3. 3. FeaturesAlong with sharing pictures, videos, texts, e-mail and locations on thepartners timeline, there are other fun features such as thumbkiss, livedrawing utility, thinking of you, Facetime and joint to-do list.Source: ,
  4. 4. Similar to other networksExperts labelled it Path for couples , a Facebook for lovers, and aSuper-SMS with more media. Pair is not the first network for couples; itis similar to Cupple, Duet and Between.Source:,
  5. 5. Super-interactive SMSThe app serves the purpose of texting with multimedia like Whatsappdoes, but in a better, more interactive and organised format. Pair wantsto become the next best thing to physical interaction.Source:
  6. 6. Good for long-distance relationshipsThe app was created to be the best medium for couples in long-distancerelationships. It is cheaper than international texting and is acombination of the best communication platforms.Source:
  7. 7. One-stop shopCommunication with partners who are far away is scattered acrossmany mediums/platforms such as Skype, SMS, Facebook and e-Mail.Pair consolidates all these functions to maintain a diary for couples.Source:
  8. 8. The anti-social network?While social networks push users to expand their circles and go moresocial, Pair allows users to only interact with one contact and sharestuff for a more personal and less social experience.
  9. 9. Rise of private social networksWith privacy and quality engagement, rather than quantity engagement,being the need of the hour, an opportunity for smaller, more intimatesocial networks like Path, FamilyLeaf and Pair is there for the taking.Source:
  10. 10. Mobile: A clear visionMobile devices are the future of networking. Saturation of the market,along with an increasing number of people with time constraints, hasresulted in social apps going mobile.Source: ,
  11. 11. 2012: The year of private networksSharing via mobile is too personal for big circles, which is why Facebookdoesnt work as well for the mobile. High-quality smartphones sharingintimate content could make 2012 the year of private social networks.Source:
  12. 12. A threat to mainstream social networks?Private networks have created a new category and will not be pittedagainst mainstream networks; users can be active on both, for differentpurposes. However, mobile-first apps will be more popular on the mobileSource: ,
  13. 13. The futurePair has signed on 220,000 users with $4.2 million in funding and ispredicted to extend its userbase through innovations. Pair is slated to beacquired by one of the social networking giants.
  14. 14. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  15. 15. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  16. 16. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  17. 17. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  18. 18. For People’s Labsolutions,