People's Insights Volume 1, Issue 20 : Celebrate What Works


Published on

50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Celebrate What Works. For more, see:

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

People's Insights Volume 1, Issue 20 : Celebrate What Works

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 20Celebrate WhatWorks
  2. 2. The #Whatworks ProjectGeneral Electric (GE), in association with Good Corps, launched theWhat Works Project for non-profit organisations supporting job creationin the US. Each week, $10,000 are raised for the non-profits.Source:
  3. 3. SubmitEvery week, participants are asked to upload images that illustrate theirresponses to an innovation, technology or job-creation-themed question.$1 is donated to the non-profit of the week for each submission.Source:
  4. 4. SupportEvery submission is aggregated on the project page, and participantscan vote for their favourite submission by pushing the heartsymbol on the image.Source:
  5. 5. WinAt the end of each week, five individuals whose submissions mostcreatively illustrate a response to the weekly question will receivea $500 cash reward for their participation.Source:
  6. 6. Benefits for non-profitsTill mid-May, more than $113,500 had been raised through the projectand, as awareness about the project increases, participation willincrease. This will lead to more donations.
  7. 7. GEs FocusGEs aim to strengthen the US’ global competitiveness by building amore highly skilled workforce, lowering healthcare costs and supportingthe integration of the nation’s veterans into the workforce.Source:,
  8. 8. Spreading the wordApart from the partner non-profit organisations, other networks such asThe Made in America Movement are also following and covering theproject very closely.Source: ,
  9. 9. What Works on social mediaThe buzz about the project is being spread through Twitter (#whatworks)as well as the Pinterest board. Submissions have been hosted onPinterest, which is the latest star on the social media firmament.Source:;
  10. 10. ImpactIt’s a high-impact project for GE. The corporation will witness positivevisibility as the project helps identify the goods that work in the US andthen trains the unemployed to manufacture those goods in the country.Source:
  11. 11. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  12. 12. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  13. 13. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  14. 14. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  15. 15. For People’s Labsolutions,