People’s Insights Volume 1, Issue 16 : Vote.Give.Grow.


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vote.Give.Grow. . For more, see:

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People’s Insights Volume 1, Issue 16 : Vote.Give.Grow.

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 16Vote.Give.Grow.
  2. 2. Vote.Give.GrowStarbucks is investing $4 million in US communities through grants tomore than 120 non-profits. The money is allocated as per vote share ofthose registered on for April 2012.Source:
  3. 3. Voting process Users can sign in or register with a Starbucks Card, after which they can vote for an organisation in their community. After voting, users can return every week in April to vote again.Source: ,
  4. 4. Break-up of grantsThe size of the grant each non-profit receives is determined by weeklyonline votes. Vote share will determine the final ranking of organisationswithin a region. The smallest grant is $5,000 and the largest is $50,000.Source:
  5. 5. Power to the people, for the peopleEach individual can make a difference to his/her community.Vote.Give.Grow empowers people by having them vote for a cause thatwill create a better neighbourhood in sectors like education and housing.Source:
  6. 6. Benefits for non-profitsOther than providing financial support, the initiative is a platform fornon-profit organisations. The campaign meets Starbucks objective ofraising awareness by increasing the non-profits visibility.Source:
  7. 7. Content for StarbucksNon-profits created videos and images to send out their messages,giving Starbucks content. An increasing number of brands are turning tocontent from partners to create a diverse experience for users.Source: ,
  8. 8. Virality of the movementThe movement caught speed when the non-profits made the most oftheir own network by asking supporters to vote for them. This sparkedmany conversations on the web, making the movement a success.Source: ,
  9. 9. Voting for corporate citizenshipMany corporate citizenship projects – including Mahindra Rise and IntelInnovators – have a voting mechanism. This gives people a sense ofbelonging, involvement and ownership with respect to the community.Source:
  10. 10. Starbucks commitmentStarbucks aims to bring people together, inspire change and make adifference. It has initiated an array of programmes around communityrevitalisation, which foster customer loyalty.Source: ,
  11. 11. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  12. 12. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  13. 13. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  14. 14. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  15. 15. For People’s Labsolutions,