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crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 16

Vote.Give.
Grow.
Vote.Give.Grow
Starbucks is investing $4 million in US communities through grants to
more than 120 non-profits. The money is allocated as per vote share of
those registered on www.votegivegrow.com for April 2012.




Source: http://votegivegrow.com
Voting process
 Users can sign in or register with a Starbucks Card, after which they can
 vote for an organisation in their community. After voting, users can
 return every week in April to vote again.




Source: https://www.starbucks.com/account/card/addcard#1 , http://www.starbucksmelody.com/2012/04/06/vote-
give-grow-at-starbucks-open-thread/
Break-up of grants
The size of the grant each non-profit receives is determined by weekly
online votes. Vote share will determine the final ranking of organisations
within a region. The smallest grant is $5,000 and the largest is $50,000.




Source: http://www.businessandleadership.com
Power to the people, for the people
Each individual can make a difference to his/her community.
Vote.Give.Grow empowers people by having them vote for a cause that
will create a better neighbourhood in sectors like education and housing.




Source: http://www.opportunityfinance.net/votegivegrow/
Benefits for non-profits
Other than providing financial support, the initiative is a platform for
non-profit organisations. The campaign meets Starbucks' objective of
raising awareness by increasing the non-profits' visibility.




Source: http://peopleslab.mslgroup.com
Content for Starbucks
Non-profits created videos and images to send out their messages,
giving Starbucks content. An increasing number of brands are turning to
content from partners to create a diverse experience for users.




Source: http://advnturesspairit.wordpress.com/ , http://www.votegivegrow.com/
Virality of the movement
The movement caught speed when the non-profits made the most of
their own network by asking supporters to vote for them. This sparked
many conversations on the web, making the movement a success.




Source: http://twitter.com , http://www.uppermichiganssource.com/
Voting for corporate citizenship
Many corporate citizenship projects – including Mahindra Rise and Intel
Innovators – have a voting mechanism. This gives people a sense of
belonging, involvement and ownership with respect to the community.




Source: http://twitter.com
Starbucks' commitment
Starbucks aims to bring people together, inspire change and make a
difference. It has initiated an array of programmes around community
revitalisation, which foster customer loyalty.




Source: http://me.starbucks.com , http://www.starbucks.com
More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.




      Crowdsourcing                            Storytelling:        Citizenship
   Mahindra Spark the Rise                    @MarsCuriosity        #Kony2012




For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.




 MSLGROUP Insights                     People’s Insights                  People’s Insights
 Network                               weekly blog                        Quarterly magazine
 50+ MSLGROUP planners                 We deep dive into                  Every quarter, we will compile
 share and discuss inspiring           conversations around one           the best insights from the
 projects on corporate                 project -- on the MSLGROUP         network and the blog in the
 citizenship, crowdsourcing and        Insights Network itself but also   iPad-friendly magazine, as a
 storytelling.                         on the broader social web -- to    showcase of our capabilities.
                                       distill insights and foresights.

For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.




For more, visit http://peopleslab.mslgroup.com
For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com

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People’s Insights Volume 1, Issue 16 : Vote.Give.Grow.

  • 1. crowdsourcing | storytelling | citizenship People’s Insights: Volume 1, Issue 16 Vote.Give. Grow.
  • 2. Vote.Give.Grow Starbucks is investing $4 million in US communities through grants to more than 120 non-profits. The money is allocated as per vote share of those registered on www.votegivegrow.com for April 2012. Source: http://votegivegrow.com
  • 3. Voting process Users can sign in or register with a Starbucks Card, after which they can vote for an organisation in their community. After voting, users can return every week in April to vote again. Source: https://www.starbucks.com/account/card/addcard#1 , http://www.starbucksmelody.com/2012/04/06/vote- give-grow-at-starbucks-open-thread/
  • 4. Break-up of grants The size of the grant each non-profit receives is determined by weekly online votes. Vote share will determine the final ranking of organisations within a region. The smallest grant is $5,000 and the largest is $50,000. Source: http://www.businessandleadership.com
  • 5. Power to the people, for the people Each individual can make a difference to his/her community. Vote.Give.Grow empowers people by having them vote for a cause that will create a better neighbourhood in sectors like education and housing. Source: http://www.opportunityfinance.net/votegivegrow/
  • 6. Benefits for non-profits Other than providing financial support, the initiative is a platform for non-profit organisations. The campaign meets Starbucks' objective of raising awareness by increasing the non-profits' visibility. Source: http://peopleslab.mslgroup.com
  • 7. Content for Starbucks Non-profits created videos and images to send out their messages, giving Starbucks content. An increasing number of brands are turning to content from partners to create a diverse experience for users. Source: http://advnturesspairit.wordpress.com/ , http://www.votegivegrow.com/
  • 8. Virality of the movement The movement caught speed when the non-profits made the most of their own network by asking supporters to vote for them. This sparked many conversations on the web, making the movement a success. Source: http://twitter.com , http://www.uppermichiganssource.com/
  • 9. Voting for corporate citizenship Many corporate citizenship projects – including Mahindra Rise and Intel Innovators – have a voting mechanism. This gives people a sense of belonging, involvement and ownership with respect to the community. Source: http://twitter.com
  • 10. Starbucks' commitment Starbucks aims to bring people together, inspire change and make a difference. It has initiated an array of programmes around community revitalisation, which foster customer loyalty. Source: http://me.starbucks.com , http://www.starbucks.com
  • 11. More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012 For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
  • 12. Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights. For more, visit http://peopleslab.mslgroup.com
  • 13. Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
  • 14. People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change. For more, visit http://peopleslab.mslgroup.com
  • 15. For People’s Lab solutions, contact pascal.beucler@mslgroup.com