People's Insight Volume 1, Issue 1: Amazon Kindle Fire


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People's Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Amazon Kindle Fire. For more, see:

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People's Insight Volume 1, Issue 1: Amazon Kindle Fire

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 1Amazon KindleFire
  2. 2. Introducing Amazon Kindle FireThe Kindle Fire packs a lot at $199, with a 7-inch multi-touch colourscreen, games and apps (Amazon Android Appstore), books and songdownloads, and movies and TV shows streaming (Amazon Prime).Source:
  3. 3. Tablet or ebook reader?Consumers are unsure whether the Kindle Fire is a tablet or an ebookreader. As a result, it is being compared to other Android tablets andeven the iPad.Source :
  4. 4. Mix of positive and negative reviewsIn general, both consumers and tech experts think that Kindle Firepacks in a lot for a price of $199. However, many have pointed out thatit doesn’t have the high end features of a tablet.Source:
  5. 5. Kindle Fire vs. iPad2Most consumers insist that the iPad2 is a superior product, but manyagree that consumers might not be ready to pay an additional $300 forit. Several iPad loyalists though are ready to ignore the price tag.Source:,
  6. 6. Kindle Fire’s impact on iPad2 salesAnalysts estimate that Kindle Fire took away more than one million unitsof sales from iPad over the holiday season.Source:
  7. 7. The best Android tablet?Kindle Fire has clearly emerged as the most popular Android tablet,fueling rumors about Google’s own Nexus
  8. 8. An iPad at $299?Technology blogs have even started speculating that Apple might haveto slash iPad prices to around $299-$399 during the MacWorld/ iWorldExpo in January 2012.Source:,news-13732.html
  9. 9. What Kindle Fire means for Apple andAmazonExperts argue that Kindle Fire is another example of Apple and Amazonsuccessfully integrating devices with software and content with iPod/iPhone/ iPad and Kindle, something that others haven’t been able to do.Source:
  10. 10. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  11. 11. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  12. 12. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  13. 13. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  14. 14. For People’s Labsolutions,