0
MSLGROUP | PBJS!
SXSWi through the eyes
of an Art Director
Larissa Barth,
Art Director, PBJS
MSLGROUP | PBJS!
DAY 1 RECAP:
THE NEW DIGITAL AGE, SHOW
YOUR WORK, & EVIL DESIGN
MSLGROUP | PBJS!
The New Digital Age
Quote of the Session:
“In an automated world … income will go up for those
that embra...
MSLGROUP | PBJS!
Lessons of the Session:
1. Shut up and listen. Don’t be a vampire or human spam.
2. Don’t be a hoarder. W...
MSLGROUP | PBJS!
Person Worth Following:
Chris Nodder
UX Consultant
@uxgrump
Evil By Design
Quote of the Session:
“It's OK...
MSLGROUP | PBJS!
DAY 2 RECAP:
F*** NO, PUPPIES
& KEVIN BACON (*swoon*)
MSLGROUP | PBJS!
“You [the client] worry about the what – we’ll worry
about the how. Together, let’s zero in on the why.”
...
MSLGROUP | PBJS!
#PuppyHour
MSLGROUP | PBJS!
Make Yourself the Happiest Person on Earth
Quote of the Session:
"A trained mind can access
joy on demand...
MSLGROUP | PBJS!
6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20
Quote of the Session:
“Whether it’s my age, or my ...
MSLGROUP | PBJS!
DAY 3 RECAP:
WEARABLE TECHNOLOGIES
& THE EMOTIONAL ARCADE
MSLGROUP | PBJS!
SxSW Accelerator: Wearable Technologies
Nymi
Personal identity stored in a
bracelet, unlocked by your uni...
MSLGROUP | PBJS!
Quote of the Session:
“Emotion is a great
way to test if a
project works.”
People Worth Following:
-Caspa...
MSLGROUP | PBJS!
DAY 4 RECAP:
JOAN vs DON, & WHY WEIRDOS
OUTPERFORM NORMALS
MSLGROUP | PBJS!
Joan vs Don: Female Leadership in Digital Agencies
Quote of the Session:
“Pick the things that are yours,...
MSLGROUP | PBJS!
Science of Weird: Why Weirdos Outperform Normals
Quote of the Session:
“We are awesome at being average.
...
MSLGROUP | PBJS!
DAY 5 RECAP:
OPPOSITES ATTRACT, THE
NEUROCHEMISTRY OF BRAND LOVE
& TECH FOR DEVELOPMENT
MSLGROUP | PBJS!
Opposites Attract
Quote of the Session:
“The creative act is not performed by the artist alone; the
spect...
MSLGROUP | PBJS!
Uwe Gutschow
VP Digital & Engagement Strategy,
Innocean USA
@innoceanusa
The Neurochemistry of Brand Love...
MSLGROUP | PBJS!
Harnessing the Power of Tech and Data for Development
Quote of the Session:
“Innovative isn't always new....
MSLGROUP | PBJS!
EXTRACURRICULARS:
CELEBRITY SIGHTINGS, FOOD & DRINKS,
PARTIES, MUSIC & PRETTIES
MSLGROUP | PBJS!
Celebrity Sightings
Krysten Ritter
@KrystenRitter
Mike Standish
@MikeStandish
Brian Malarkey
@BrianMarlar...
MSLGROUP | PBJS!
Food & Drinks
Two things:
1. Eat at Searsucker. It is life changing.
2. Austin has amazing sushi. Which w...
MSLGROUP | PBJS!
Parties
MSLGROUP Tech Party
At the Ginger Man
MashBash
By Mashable at The Ranch CrowdTap w/White Panda
MSLGROUP | PBJS!
Pretties
MSLGROUP | PBJS!
THANK YOU
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#SXSW14 Through The Eyes of An Art Director

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Larissa Barth shares a recap of SXSW and her favourite sessions: The New Digital Age feat Google's Eric Schmidt; Evil by Design by Chris Nodder; #PuppyHour; 6 Degrees of Kevin Bacon; an Accelerator on Wearable Technologies featuring Nymi, Skully Helmets; IDFA DocLab; Science of the Weird and Joan vs Don: Leadership in Digital Agencies.

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Transcript of "#SXSW14 Through The Eyes of An Art Director"

  1. 1. MSLGROUP | PBJS! SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS
  2. 2. MSLGROUP | PBJS! DAY 1 RECAP: THE NEW DIGITAL AGE, SHOW YOUR WORK, & EVIL DESIGN
  3. 3. MSLGROUP | PBJS! The New Digital Age Quote of the Session: “In an automated world … income will go up for those that embrace and work with computers, and will go down for those that resist.” People Worth Following: -Eric Schmidt Eric Schmidt Executive Chairman, Google @ericschmidt Jared Cohen Director of Google Ideas, Google @jaredcohen Steven Levy Senior Writer, Wired @stevenlevy
  4. 4. MSLGROUP | PBJS! Lessons of the Session: 1. Shut up and listen. Don’t be a vampire or human spam. 2. Don’t be a hoarder. When you come across great stuff - don’t keep it to yourself. When you share things you love, you are teaching your audience why it’s loveable and are therefore one step closer to sharing (and being well received) for your own work. 3. Credit is always due. Share attributions. Tell people why they should care and where they can find more or similar info. Person Worth Following: -Austin Kleon Austin Kleon Writer, Illustrator @austinkleon Show Your Work!
  5. 5. MSLGROUP | PBJS! Person Worth Following: Chris Nodder UX Consultant @uxgrump Evil By Design Quote of the Session: “It's OK to deceive people… in fact we do it all the time already.” -Chris Nodder
  6. 6. MSLGROUP | PBJS! DAY 2 RECAP: F*** NO, PUPPIES & KEVIN BACON (*swoon*)
  7. 7. MSLGROUP | PBJS! “You [the client] worry about the what – we’ll worry about the how. Together, let’s zero in on the why.” How to Say “F*** No” and Still Have Them Love You Quote of the Session: “We shouldn't give clients options, we should give them solutions.” Person Worth Following: -Michael Nieling Michael Nieling Creative Director Ocupop @ocupop -Michael Nieling
  8. 8. MSLGROUP | PBJS! #PuppyHour
  9. 9. MSLGROUP | PBJS! Make Yourself the Happiest Person on Earth Quote of the Session: "A trained mind can access joy on demand." Person Worth Following: Chade-Meng Tan Jolly Good Fellow Google @chademeng -Meng
  10. 10. MSLGROUP | PBJS! 6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20 Quote of the Session: “Whether it’s my age, or my misspent youth- I often forget who I have worked with - so while it is embarrassing, I have actually looked at the call sheet and checked their Bacon Number so I know to say, ‘Good to see you,’ or ‘Good to see you again.’" People Worth Following: -Kevin Bacon Brian Turtle Co-Creator 6 Degrees of Kevin Bacon Kevin Bacon Actor, Director @kevinbacon Felicia Day Writer, Actress The Guild @feliciaday Maisie Williams Actress Game of Thrones @maisie_willilams Lance Ulanoff Chief Correspondent Mashable @lanceulanoff
  11. 11. MSLGROUP | PBJS! DAY 3 RECAP: WEARABLE TECHNOLOGIES & THE EMOTIONAL ARCADE
  12. 12. MSLGROUP | PBJS! SxSW Accelerator: Wearable Technologies Nymi Personal identity stored in a bracelet, unlocked by your unique heartbeat. www.getnymi.com Wearable Solar High-fashion clothes made with solar panels that can recharge your phone on the go. paulinevandongen.nl Skully Helmets Smart transportation. Imagine Google Glass, but with a rear-view mirror and Bluetooth directions. www.skullyhelmets.com/
  13. 13. MSLGROUP | PBJS! Quote of the Session: “Emotion is a great way to test if a project works.” People Worth Following: -Caspar Sonnen Caspar Sonnen New Media Coordinator IDFA DocLab @casparsonnen Brett Hoff Director of Programming Made in NY Media Center by IFP @brenthoff IDFA DocLab presents the Emotional Arcade
  14. 14. MSLGROUP | PBJS! DAY 4 RECAP: JOAN vs DON, & WHY WEIRDOS OUTPERFORM NORMALS
  15. 15. MSLGROUP | PBJS! Joan vs Don: Female Leadership in Digital Agencies Quote of the Session: “Pick the things that are yours, and let go of the things that aren’t.” People Worth Following: -Liz Harper Liz Harper GM TBWADigital Arts Network @lizmarieharper Pam Scheideler Director of Digital Production, Deutsch LA @pscheideler
  16. 16. MSLGROUP | PBJS! Science of Weird: Why Weirdos Outperform Normals Quote of the Session: “We are awesome at being average. And we are so average at being awesome.” Person Worth Following: -Mike Lazerow Mike Lazerow CMO Salesforce & Buddy Media Founder @lazerow
  17. 17. MSLGROUP | PBJS! DAY 5 RECAP: OPPOSITES ATTRACT, THE NEUROCHEMISTRY OF BRAND LOVE & TECH FOR DEVELOPMENT
  18. 18. MSLGROUP | PBJS! Opposites Attract Quote of the Session: “The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.” People Worth Following: -Marcel Duchamp Juliette Fritsch Chief of Education & Interpretation Peabody Essex Museum @modernlimey Stacie Slotnick Assistant Director of Communications, MIT Media Lab @eicats
  19. 19. MSLGROUP | PBJS! Uwe Gutschow VP Digital & Engagement Strategy, Innocean USA @innoceanusa The Neurochemistry of Brand Love Quote of the Session: “Blood, brains and biochemistry. Brands willing to dive into the world of neuroscience, economics, biology & psychology will see a rise in the bottom line.” People Worth Following: -Dr. Zak Dr. Paul Zak Economist @pauljzak
  20. 20. MSLGROUP | PBJS! Harnessing the Power of Tech and Data for Development Quote of the Session: “Innovative isn't always new.” Person Worth Following: -Chelsea Clinton Chelsea Clinton Vice Chair Clinton Foundation @chelseaclinton
  21. 21. MSLGROUP | PBJS! EXTRACURRICULARS: CELEBRITY SIGHTINGS, FOOD & DRINKS, PARTIES, MUSIC & PRETTIES
  22. 22. MSLGROUP | PBJS! Celebrity Sightings Krysten Ritter @KrystenRitter Mike Standish @MikeStandish Brian Malarkey @BrianMarlarkey Neil deGrasse Tyson @neiltyson Mindy Kaling @mindykaling This guy from The Mindy Project Kevin Bacon @KevinBacon
  23. 23. MSLGROUP | PBJS! Food & Drinks Two things: 1. Eat at Searsucker. It is life changing. 2. Austin has amazing sushi. Which was unexpected, but delightful.
  24. 24. MSLGROUP | PBJS! Parties MSLGROUP Tech Party At the Ginger Man MashBash By Mashable at The Ranch CrowdTap w/White Panda
  25. 25. MSLGROUP | PBJS! Pretties
  26. 26. MSLGROUP | PBJS! THANK YOU
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