Native advertising is a concept that has been floating around in marketing circles for a few years but has recently been generating a massive amount of buzz in mainstream media far and wide. Yet, for all of the hype and discussion, there is still immense confusion around what native advertising is, how it works, why it works and whether or not it is good for brands, banner ads and publishers.
In our new e-book Erin Lanuti, SVP, Director of Paid and Integrated Strategy for MSLGROUP in North America, provides a definition of native advertising, explains the different types that exist – publisher and social networks – and how they work. We explore some recent data on the type of ROI native advertising is delivering as well as how to optimize a campaign. And last but not least we end with the top 10 reasons why native advertising should be included in the marketer’s mix.