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MSLGROUP’s social curation softwarehttp://storystreamlab.mslgroup.com
WHAT IS SOCIAL CURATION?Social curation involves aggregating, organizing and sharing content created by others to addconte...
HOW DOES SOCIAL CURATION WORK?Social curation typically has five steps: Collecting content, including originalcontent, cu...
STORYSTREAMLAB BY MSLGROUPStoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them u...
STORYSTREAM PRODUCT ROADMAPThe StoryStreamLab team is adding new features to the product, to make it the best social curat...
 Owned Content StoryStream: Create apublic dashboard of the most popularowned media content for the organizationor brand,...
Pascal BeuclerSVP and Global Chief Strategy Officer, MSLGROUPpascal.beucler@mslgroup.com@pbeucler on Twitterhttp://storyst...
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StoryStreamLab: Social Curation Software by MSLGROUP

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StoryStreamLab is the new Social Curation software by MSLGROUP, which enables organizations and brands to create a real-time, dynamic, social hub, based on conversations around a brand, event or topic.

http://storystreamlab.mslgroup.com/

Also see: MSLGROUP's Future of Engagement report on Social Curation:

http://slideshare.net/mslgroup/6-social-curation-ten-frontiers-for-the-future-of-engagement

Published in: Business, Technology

Transcript of "StoryStreamLab: Social Curation Software by MSLGROUP "

  1. 1. MSLGROUP’s social curation softwarehttp://storystreamlab.mslgroup.com
  2. 2. WHAT IS SOCIAL CURATION?Social curation involves aggregating, organizing and sharing content created by others to addcontext, narrative and meaning to it.People are creating a constantstream of social media contentincluding updates, location check-ins, blog posts, photos and videos.Typically, organizations curatecontent to amplify participationaround events, connect stakeholdersand influencers around a sharedpurpose, and create curation-drivencommunities.Organizations can tell compellingstories by curating content fromemployees, partners, eventattendees and fans.
  3. 3. HOW DOES SOCIAL CURATION WORK?Social curation typically has five steps: Collecting content, including originalcontent, curated content andcrowdsourced content. Filtering content, manually orautomatically, based on theme or source,to create a stream of relevant content. Ranking content in this stream ofrelevant content, based on socialpopularity. Presenting the most relevant and mostpopular content visually, includingstreams, grids and maps. Encouraging participation, includingreading, following, voting, sharing,discussing and contributing.
  4. 4. STORYSTREAMLAB BY MSLGROUPStoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them usingsemantic analysis and hashtags, ranks them based on social popularity, and enables humancurators to publish them as story-streams.
  5. 5. STORYSTREAM PRODUCT ROADMAPThe StoryStreamLab team is adding new features to the product, to make it the best social curationsoftware for organizations and brands.NOW: Collect content inreal time from vettedsources, includingwebsites, blogs and socialmedia channels.NOW: Show the mostrecent content from thefiltered content stream.NOW: Filter long formcontent using semanticanalysis and short formcontent from Twitter usingkeywords and hashtags.NOW: Publish on adynamic grid layout; allowpeople to filter content bysource and share contentwith their social networks.NEXT: Automatically addnew sources that arementioned by vettedprofiles on social channels.NEXT: Automatically rankcontent based on socialsharing on Twitter,Facebook and Google+.NEXT: Assign relevancescore to long-form andshort-form content, basedon semantic analysis.NEXT: Visually presentstories as datavisualizations, embeddablewidgets and mailers;enable admin dashboard.
  6. 6.  Owned Content StoryStream: Create apublic dashboard of the most popularowned media content for the organizationor brand, across multiple websites, blogs,and social network. Topical Content StoryStream: Create apublic dashboard for the most relevant andpopular content around any specific eventor topic, including all the content about theorganization, brand or industry. Competitive Analysis: Create a privatedashboard to monitor and analyze themost relevant and popular content forrelevant others in the same industry ortopic.STORYSTREAMLAB USE CASESStoryStreamLab is a versatile product with multiple use cases for organizations and brands.
  7. 7. Pascal BeuclerSVP and Global Chief Strategy Officer, MSLGROUPpascal.beucler@mslgroup.com@pbeucler on Twitterhttp://storystreamlab.mslgroup.com
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