MSLGROUP People's Lab: Crowdsourcing Insights & Innovation
 

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People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps clients tap into people’s insight for innovation, storytelling and change. ...

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps clients tap into people’s insight for innovation, storytelling and change.

For more, see: http://peopleslab.mslgroup.com

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MSLGROUP People's Lab: Crowdsourcing Insights & Innovation Presentation Transcript

  • 1. Peopleʼs Lab: CrowdsourcingInsights & Innovation"
  • 2. Peopleʼs Lab: Crowdsourcing Insights &Innovation"Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform andapproach that helps organizations tap into peopleʼs insight forinnovation, storytelling and change."
  • 3. Why crowdsource insights andinnovation?"
  • 4. We know that peopleʼs insights are important"As per the recent PwC CEO Survey of 1200+ business leaders across69 countries, business leaders believe that crowdsourcing peopleʼsinsights are one of the main drivers for leading innovation and change."Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. "Photo from r-butler on Flickr"
  • 5. We know how to tap into peopleʼs insights"We have a significant body of knowledge on crowdsourcing: includingbusiness rationale, application areas, best practices and case studies."
  • 6. We have seen crowdsourcing in action"We have seen dedicated third-party crowdsourcing platforms in actionfor almost a decade and learned from their successes and failures."Source: Innocentive, OpenIDEO, CrowdSpring, Kiva"
  • 7. We have seen corporations embracecrowdsourcing"We have seen diverse Fortune 500 corporations design dedicated large-scale platforms to crowdsource insights and innovation across businessfunctions."Source: GE Ecomagination Challenge, My Starbucks Idea, Dell Ideastorm, Mahindra Rise"
  • 8. Why use the Peopleʼs Labcrowdsourcing platform?"
  • 9. Why Peopleʼs Lab?"MSLGROUPʼs Peopleʼs Lab crowdsourcing platform comes with pre-configured applications and modes, powerful engagement features andfull end-to-end support. ! 1" 2" 3" 4"Pre-configured Pre-configured Engagement End-to-endapplications" modes" features" support!" " " "Expertise Request, Web/ mobile, Powerful Custom design andInnovation public/ private and community and development,Challenge, hosted/ white label game thinking communityResearch & modes for all four features and full management andInsights, Contest & applications." email integration." content creation."Activation."
  • 10. Four pre-configured applications"The Peopleʼs Lab crowdsourcing platform comes with four pre-configured crowdsourcing applications, each with its own theme. " 1" 2" 3" 4"Expertise Innovation Research & Contest &Request! Challenge Insights Network" ActivationNetwork" Network" Moderators post Network"Community Moderators post scenarios and Communitymembers post innovation community members postrequests for challenges and members post their multimedia contentexpertise and community stories and and comment/ voterespond to othersʼ members post their comment/ vote on on othersʼ content.request by insights and othersʼ stories. The The most popularcontacting them, or comment/ vote on most popular story content issharing an insight. othersʼ insights. themes are showcased."The most popular The most popular showcased."open requests are insights areshowcased." showcased."
  • 11. Web/ mobile, public/ private and hosted/ whitelabel modes"The Peopleʼs Lab platform comes with pre-configured web/ mobile,public/ private and hosted/ white label modes for all four applications. " 1" 2" 3" 4"Expertise Innovation Research & Contest &Request ! Challenge Insights Network" Activation!Network" Network" " Network"" " Default mode is "Default mode can Default mode can private and hosted. Default mode isbe public or be public or Mobile mode with public and whiteprivate, hosted or private, hosted or photo support is label. Mobile modewhite label. Mobile white label. Mobile typically used for is typically used formode with email mode is typically sharing stories on commenting/support is typically used for the go." voting."used for time- commenting/critical requests." voting."
  • 12. Community features"The Peopleʼs Lab platform comes pre-configured with powerfulcommunity features to enable you to engage your community membersby tapping into their intrinsic social behaviors. " 1" 2" 3" 4"Rich profiles with Personal and Up to four levels Rich multimediasocial integration" network activity of participation" content!" streams" " "Community " Community Communitymembers can Community members can members can usecreate rich profiles members can see create scenarios, rich text, YouTubeand link them to their own and share insights, and video embeds,their social network othersʼ actions in comment/ vote on image uploads andprofiles." activity streams." them." file uploads."Photo from eelssej_ on Flickr ""
  • 13. Game thinking features"The Peopleʼs Lab platform comes pre-configured with powerful gamethinking features to enable you to engage your community members bytapping into their intrinsic motivations. " 1" 2" 3" 4"Action points" Leaderboards" Manual featuring" Coming Soon:" " " Badges!Assign points to all Feature the most Feature important "actions by popular community community Reward communitycommunity members or members or content members withmembers." content on manually." badges. " leaderboards automatically."Photo from ngmmemuda on Flickr""
  • 14. Administrator dashboard"The Peopleʼs Lab platform comes with a powerful administratordashboard to enable you to engage your community memberseffortlessly." 1" 2" 3" 4"Configure Configure design" Configure access" Configureapplication and " " analytics!mode" Choose logo, Add community "" banner, colours and members and Add GoogleChoose one of the fonts." choose moderators." Analytics trackingfour applications code. "and the public/private mode."Photo from xavitalleda on Flickr""
  • 15. Email integration"The Peopleʼs Lab platform comes pre-configured with powerful emailintegration, to enable you to engage your community members even ifthey donʼt log into your community." 1" 2" 3" 4"Daily email Email newsletters" Contact by email" Coming Soon:summaries" " " Post by email!" Admins can send Community "Admins can send blog posts or members can Communitydaily email custom messages contact each other members will besummaries to all as email privately via email." able to post contentcommunity newsletters. " by email."members."Photo from zitona on Flickr"
  • 16. Additional optional services"The Peopleʼs Lab team offers additional optional services to provide anend-to-end crowdsourcing solution to you." 1" 2" 3" 4"Basic setup" Custom design Community Content creation!" and development" management" "Set up a new " " Create originalnetwork, customize Add custom Moderate insights content or curatedesign from admin themes, widgets or or comments and social web contentdashboard, upload features to a white feature important to stimulatecontent and add label network." community participation frommembers." members or community content manually." members."Photo from luchilu on Flickr""
  • 17. Peopleʼs Lab case studies"
  • 18. Contest & Activation Network: Dell Go GreenChallenge"In 2010, Dell India used an early version of the Peopleʼs Lab platform tocreate a challenge for design students and others to share ideas on howto redesign, reuse and recycle gadgets to make them go green. "Source: http://facebook.com/dellgogreen "
  • 19. Innovation Challenge Network: MSLGROUPInnovation Catalysts Network"MSLGROUP Innovation Catalysts Network consists of 150+MSLGROUP agency leaders, practice leaders and client leaders, whoshare insights with each other to co-create innovative client offerings."
  • 20. Research & Insights Network: MSLGROUPInsights Network"MSLGROUP Insights Network consists of 50+ MSLGROUP thinkersand planners, who share and discuss inspiring projects on corporatecitizenship, crowdsourcing and storytelling."
  • 21. Expertise Request Network: MSLGROUPCrisis Network"MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis expertsacross industries and geographies, who tap into each othersʼ insights inreal time to help clients plan for and respond to crisis situations."Source: http://crisis.mslgroup.com "
  • 22. How to use the Insights Network?
(Only for MSLGROUP employees)"
  • 23. Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Innovation Catalysts Network is only open to MSLGROUP employees."
  • 24. Step 2: Explore the Innovation Catalysts Network" You can share insights in response to “scenarios” created by the moderators, to co-create new and innovative client offerings. You can also vote and comment on othersʼ insights." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 6" 7" 8" 2. Go to the homepage of the private Peopleʼs Lab network." 3. Read community manager blog." 4. Explore most popular people and insights." 5. Explore other people on the network." 6.Select your network from the dropdown menu." 7. Explore everyoneʼs activity on the network." 8. Explore and edit your own profile." "Note: The Innovation Catalysts Network is only open to MSLGROUP employees."
  • 25. Step 3: Share your own insights"All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes." 1" 2" 3" 4" 5" 1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured."Note: The Innovation Catalysts Network is only open to MSLGROUP employees."
  • 26. Step 4: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Innovation Catalysts Network is only open to MSLGROUP employees."
  • 27. How to use the InnovationCatalysts Network?
(Only for MSLGROUP employees)"
  • 28. Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Insights Network is only open to MSLGROUP employees at this stage."
  • 29. Step 2: Explore the Insights Network" You can post “insights” on three “topics”: corporate citizenship, crowdsourcing and storytelling. You can also vote and comment on othersʼ insights." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 7" 8" 2. Go to the homepage 6" of the private Peopleʼs Lab network." 3. Read community manager blog." 4. Explore most popular people and insights." 5. Explore other people on the network." 6.Select your network from the dropdown menu." 7. Explore everyoneʼs activity on the network." 8. Explore and edit your own profile."Note: The Insights Network is only open to MSLGROUP employees at this stage."
  • 30. Step 3: Share your own insights"All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes." 1. Add an insight as 1" 2" 3" 4" 5" rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured." 6. Attach the insight with a specific topic." 6"Note: The Insights Network is only open to MSLGROUP employees at this stage."
  • 31. Step 4: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Insights Network is only open to MSLGROUP employees at this stage."
  • 32. How to use the Crisis Network?
(Only for MSLGROUP employees)"
  • 33. Step 1: Log into Peopleʼs Lab"Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link."Note: The Crisis Network is only open to MSLGROUP employees at this stage.""
  • 34. Step 2: Explore the Crisis Network" You can post expertise “requests” related to crisis planning and response for clients, without revealing client confidential information. You can also respond to other membersʼ requests." 1. Go to the public Peopleʼs Lab website." 1" 2" 3" 4" 5" 6" 7" 8" 9" 2. Go to the homepage of the private Peopleʼs Lab network." 3. Add a new expertise request." 4. Read community manager blog." 5. Explore most popular people and insights." 6. Explore other people on the network." 7.Select your network from the dropdown menu." 8. Explore everyoneʼs activity on the network." 9. Explore and editNote: The Crisis Network is only open to MSLGROUP employees at this stage." your own profile." "
  • 35. Step 3: Add your own requests"Add your own request without revealing client confidential information,and add a location and expiration date to it. Other members can sharetheir insights publicly, or contact you privately via email."Note: The Crisis Network is only open to MSLGROUP employees at this stage."
  • 36. Step 4: Share your own insights"All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes." 1" 2" 3" 4" 5" 1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured."Note: The Crisis Network is only open to MSLGROUP employees at this stage."
  • 37. Step 5: Vote or comment on othersʼ insights"Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. "Note: The Crisis Network is only open to MSLGROUP employees at this stage."
  • 38. Peopleʼs Lab insights andforesights approach "
  • 39. Peopleʼs Lab insights and foresights approach"The Peopleʼs Lab crowdsourcing platform also enables our distinctiveapproach for distilling insights and foresight from conversations andcommunities." 1" 2" 3" 4"Organic MSLGROUPʼs own Custom insight Deep diveconversation insight communities! ethnographicanalysis! communities! " research "" " " "To identify themes To track important To create insights To tie togetherfrom social web trends over time." to solve a specific insights viaconversations." problem." immersion into communities."Photo from novecentino on Flickr""
  • 40. Read Peopleʼs Lab insights and foresights"The Peopleʼs Lab team shares insights and foresights from theMSLGROUP Insights Network on the Peopleʼs Insights weekly blog andthe Peopleʼs Lab Quarterly magazine." QUARTERLY" 1" 2" 3"MSLGROUP Insights Peopleʼs Insights Peopleʼs LabNetwork" weekly blog" Quarterly magazine" "50+ MSLGROUP We do a deep dive into Every quarter, we willplanners share and conversations around compile the bestdiscuss inspiring one project -- on the insights from theprojects on corporate MSLGROUP Insights network and the blog incitizenship, Network itself but also the iPad-friendlycrowdsourcing and on the broader social magazine, as astorytelling." web -- to distill insights showcase of our and foresights. " capabilities."Source: http://peopleslab.mslgroup.com "
  • 41. For more, see: 
http://peopleslab.mslgroup.com "