MSLGROUP People's Lab: Crisis Network
 

MSLGROUP People's Lab: Crisis Network

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MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis ...

MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations.

The Crisis Network team recently released a report titled 'Every Crisis is Global, Social, Viral' on the fundamental reset in the dynamics between individuals, influencers and institutions around trust, power, risk and crisis.

For more, see: http://crisis.mslgroup.com.

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MSLGROUP People's Lab: Crisis Network MSLGROUP People's Lab: Crisis Network Presentation Transcript

  • MSLGROUP Peopleʼs Lab: 
Crisis Network#
  • What is Peopleʼs Lab?#
  • Peopleʼs Lab: Crowdsourcing Insights &Innovation#Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform andapproach that helps organizations tap into peopleʼs insight forinnovation, storytelling and change.#
  • Peopleʼs Lab crowdsourcing platform#The Peopleʼs Lab crowdsourcing platform comes with four pre-configured crowdsourcing applications, each with its own theme. # 1# 2# 3# 4#Expertise Innovation Research & Contest &Request! Challenge Insights Network# ActivationNetwork# Network# Moderators post Network#Community Moderators post scenarios and Communitymembers post innovation community members postrequests for challenges and members post their multimedia contentexpertise and community stories and and comment/ voterespond to othersʼ members post their comment/ vote on on othersʼ content.request by insights and othersʼ stories. The The most popularcontacting them, or comment/ vote on most popular story content issharing an insight. othersʼ insights. themes are showcased.#The most popular The most popular showcased.#open requests are insights areshowcased.# showcased.#
  • Peopleʼs Lab insights and foresights approach#The Peopleʼs Lab crowdsourcing platform also enables our distinctiveapproach for distilling insights and foresight from conversations andcommunities.# 1# 2# 3# 4#Organic MSLGROUPʼs own Custom insight Deep diveconversation insight communities! ethnographicanalysis! communities! # research ## # # #To identify themes To track important To create insights To tie togetherfrom social web trends over time.# to solve a specific insights viaconversations.# problem.# immersion into communities.#Photo from novecentino on Flickr##
  • What is MSLGROUP CrisisNetwork?#
  • MSLGROUP Crisis Network#MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis expertsacross industries and geographies, who tap into each othersʼ insights inreal time to help clients plan for and respond to crisis situations.#Note: The Crisis Network is only open to MSLGROUP employees at this stage.##
  • How to use the Crisis Network?
(Only for MSLGROUP employees)#
  • Step 1: Log into Peopleʼs Lab#Log into the Peopleʼs Lab network by clicking on the “Login (ForMembers)” link at http://peopleslab.mslgroup.com. If you have forgottenyour password, rest it by clicking on the “forgot password” link.#Note: The Crisis Network is only open to MSLGROUP employees at this stage.##
  • Step 2: Explore the Crisis Network# You can post expertise “requests” related to crisis planning and response for clients, without revealing client confidential information. You can also respond to other membersʼ requests.# 1. Go to the public Peopleʼs Lab website.# 1# 2# 3# 4# 5# 6# 7# 8# 9# 2. Go to the homepage of the private Peopleʼs Lab network.# 3. Add a new expertise request.# 4. Read community manager blog.# 5. Explore most popular people and insights.# 6. Explore other people on the network.# 7.Select your network from the dropdown menu.# 8. Explore everyoneʼs activity on the network.# 9. Explore and editNote: The Crisis Network is only open to MSLGROUP employees at this stage.# your own profile.# #
  • Step 3: Add your own requests#Add your own request without revealing client confidential information,and add a location and expiration date to it. Other members can sharetheir insights publicly, or contact you privately via email.#Note: The Crisis Network is only open to MSLGROUP employees at this stage.#
  • Step 4: Share your own insights#All Peopleʼs Lab networks have a Tumblr-like rich input interface whichallows you to add your insight as text, photo, video, or link, withoutscreenshots or embed codes.# 1# 2# 3# 4# 5# 1. Add an insight as rich text.# 2. Upload an image.# 3. Add a YouTube link and the video is automatically embedded.# 4. Upload a file. # 5. Add a link and the screenshot is automatically captured.#Note: The Crisis Network is only open to MSLGROUP employees at this stage.#
  • Step 5: Vote or comment on othersʼ insights#Vote or comment on othersʼ insights. These show up on the networkactivity stream on the homepage and the dashboard. You get points foreach action. The leaderboards are compiled based on points. #Note: The Crisis Network is only open to MSLGROUP employees at this stage.#
  • Crisis Network Report: EveryCrisis is Global, Social, Viral#
  • Crisis Network Report: Every Crisis is Global,Social, Viral#The Crisis Network team recently released a report on the fundamentalreset in the dynamics between individuals, influencers and institutionsaround trust, power, risk and crisis.#Source: http://crisis.mslgroup.com #
  • For more, see: 
http://peopleslab.mslgroup.com #