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MSL Hong Kong Credentials

MSL Hong Kong Credentials



MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global ...

MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.



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MSL Hong Kong Credentials MSL Hong Kong Credentials Presentation Transcript

  • MSLGROUP at-a-glance
    • Leading global communications firm – 83 markets and 2,500 staff including affiliates
    • Largest PR network in Greater China
    • Expert in developing and shaping a compelling narrative – opinion research, reputation management and engaging: influencers, media and consumers
    • Counselor to Fortune 50 companies and leading organizations throughout network
    • Social media innovators
    • 1,000 clients in diverse industries around the world
    • More than 50 of our clients work with us in 10 or more countries
  • Our family
    • Boundless in everything we do:
    • Creativity Building brands through creative engagement
    • Channel Unbound by channel, holistic approach
    • Geography Global reach, local insight
    • Culture Passionate, collaborative, courageous
    Unparalleled network of strategic and specialized communications agencies Diverse capabilities with 8 global practices and 2,700 employees in 83 countries MSLGROUP: A Modern and Diverse Network
  • Market places as we knew them have been fundamentally transformed. Welcome to the Conversation Economy, a real-time marketplace of communities where individuals engage with people, brands and organizations through connections, conversations and information sharing. The implications of this transformation are far-reaching, touching every area of communications A world of change
  • Affiliate offices that expand our reach NORTH AMERICA Albany, New York Baltimore, Maryland Charlotte, North Cardina Cleveland, Ohio Columbus, Ohio Dallas, Texas Indianapolis, Indiana Kansas City, Missouri Miami, Florida Minneapolis, Minnesota New Orleans, Louisiana Orlando, Florida Philadelphia, Pennsylvania Phoenix, Arizona Sacramento, California Salt Lake City, Utah St. Louis, Missouri LATIN AMERICA Asuncion, Paraguay Bogota, Colombia Caracas, Venezuela Guayaquil, Ecuador Lima, Peru La Paz, Bolivia Montevideo, Uruguay Mexico City, Mexico San Juan, Puerto Rico Santiago, Chile EUROPE Athens, Greece Barcelona, Spain Belgrade, Serbia Budapest, Hungary Istanbul, Turkey Kiev, Ukraine Madrid, Spain Sofia, Bulgaria St. Petersburg, Russia Moscow, Russia Zagreb, Croatia AFRICA+MIDDLE EAST Beirut, Lebanon Cairo, Egypt Riyadh, Saudi Arabia ASIA Bangkok, Thailand Canberra, Australia Colombo, Sri Lanka Hanoi, Vietnam Ho Chi Minh City, Vietnam Jakarta, Indonesia Karachi, Pakistan Kathmandu, Nepal Lahore, Pakistan Manila, Philippines Melbourne, Australia Naha, Japan Osaka, Japan Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos Asia 1250 employees North America 565 employees EMEA 1050 employees Latin America 65 employees Offices
  • The Company We Keep 1,000 clients in diverse industries around the world More than 50 of our clients work with us in ten or more countries 1000 50
  • Diverse Range of Communications Services Offered Corporate Communications Public Affairs Brand & Talent Consumer Marketing Experiential Marketing Financial Communications Healthcare Communications Social Media Marketing EIGHT GLOBAL PRACTICES SPECIALIZED SERVICES Influencer Marketing Corporate Social Responsibility Advocacy & 3rd Party Relations Entertainment Marketing Measurement & Analytics Strategy Studio Services Public Health Communications Insights Creation Sports Marketing Word of Mouth Marketing B2B Marketing Crisis Management Eco Network Government Relations Media Relations Mobile Marketing Multicultural Marketing Social Media Consulting Cause Marketing Digital
  • MSLGROUP Asia Regional Awards MSLGROUP Asia Finalist “ Consultancy of the Year” MSLGROUP Greater China Finalist “ Consultancy of the Year” Eastwei MSL Winner “ Best Agency for Career Development” 17PR MSL China Finalist “ Best Public Sector Campaign” (Brand South Africa Hanmer MSL Gold Price “ Best In-house Magazine” (LIC) Hanmer MSL Gold, Silver, Bronze x2 Big Bang Awards MSL Singapore Silver Award “ Best PR Agency of the Year” Eastwei MSL Finalist “ Best Microblogging Campaign” (IKEA) Hanmer MSL Honorable Mention x2 & “ PR Professional of the Year” (Sunil Gautam)
  • MSLGROUP Provides Specialist, Best-in-Class Advisory
    • We help measure and manage sentiment across the increasingly complex and cross-border financial world, both in established and emerging markets
    • We have been successful in developing and disseminating strong and compelling investment cases to help achieve fair valuation for and to minimize the volatility of the financial securities
    • We also assist forging reputations founded on credibility and quality, to support commercial success and provide the basis for managing crisis situations
    • Activities cover both ongoing work and special projects
      • PR for Financial Firms
      • Investor relations,
      • Corporate reputation
      • Fund raising (equity and debt)
      • M&As
      • Restructurings.
      • Financial Reporting
      • Litigation Support
      • Crisis Communications
    We serve the world's major financial and business markets What we do How we do it
  • About MSL Hong Kong
    • Established operations in Hong Kong in 1998
    • Specialist skills:
      • Planning & strategy
      • Regional campaign management
      • Corporate reputation
      • Brand building
      • Strategic endorsement
      • Editorial services
      • Media relations
      • Creative development
      • Digital & word of mouth generation
      • Event management
    • Specialist sectors:
      • Financial communications
      • Corporate communications
      • Leisure and lifestyle
      • F&B
      • Consumer technology
      • Travel
      • Luxury, health & wellness
  • Client Experience - Hong Kong
  • Capabilities – financial & corporate communications CA MEDIA Financial Communications Corporate Brand Management Strategic Consulting Sustainability/ CSR
    • Media relations
    • Issues management
    • Crisis management & training
    • Media training
    • Government relations
    • Internal communications
    • Executive communications
    • Industry communications
    • Corporate marketing
    • Reputation management
    • Philanthropy and foundations
    • Innovation
    • Thought leadership
    • Sponsorships
    • Branding
    • Stakeholder Influence
    • Reputation Measurement
    • Change management
    • Business transitions
    • Litigation
    • Simulations
    • Cultural Analysis
    • Regulatory
    • Environmental
    • Strategic planning
    • Sustainability issue counseling
    • CSR & environmental media relations
    • Responsibility (CSR) & Cause marketing
  • Capabilities - corporate & financial communications Corporate media relations programs        Executive transition & communications      Reputation-building programs        Issues management programs     Crisis planning and response    Media training and protocols      Industry relations Programs    High profile media events     Public Affairs   Internal Communications programs     
  • Capabilities - financial services communications
    • MSL Hong Kong works closely with in-house marketing / communications teams to deliver tailored and cost effective campaigns in all aspects of asset management including asset owners, mainstream investment managers, private equity and venture capital firms, hedge funds, investment consultancies, and socially responsible investors 
    • We help firms to manage their reputations , build thought leadership in their specific sectors, raise funds and deploy them in a reputation enhancing way.  The team has experience and knowledge of media, investors and intermediaries and has a strong understanding of the issues which affect the asset management industry globally
    • Creativity is at the heart of our approach, devising integrated solutions that incorporate a range of marketing disciplines and that meet our clients’ specific business objectives
  • Capabilities - sustainability and CSR
    • MSL has a deep understanding of how sustainability and CSR should be communicated and what building blocks have to be in place in order for the hard work and dedication and organisation has put into its efforts can be reflected in its external communications initiatives
    • We help firms to plan their approaches, ensure that gaps are closed between internal and external programs and that objectives are communicated clearly to target stakeholders
    • From strategic planning, to crafting the message and ensuring it gets into the hands of relevant journalists from within our pool of regional and international media contacts, MSL has the capability to provide a truly tailored approach for any sustainability or CSR communications initiative
    • MSL offers specialised and tailored media training sessions to prepare spokespeople to handle media and deliver key messages in an impactful way
    • MSL can also assemble a customised presentation skills training workshop to help enhance the skill sets of your company’s sales, operations and senior management teams, with particular focus on content as well as delivery
    • Our clients include international and local companies, from corporate spokespeople, brand marketers, client’s trade partners to medical professionals
    Capabilities - media and presentation skills training
  • Capabilities- social media
    • Whether internal, corporate or financial communication, social media is becoming more and more important and can no longer be ignored as a key component of any integrated communications initiative.
    • As an example, the 2010 second-quarter earnings season saw 150 companies using Twitter to announce their financial results and tweet highlights from their earnings calls.*
    • Today, stakeholders will seek out information from the sources they trust – so it’s up to companies to ensure that their stories are being told across all of these platforms. Some 70 % of American journalists use Facebook or Twitter for their research while 42 % of analysts and institutional investors read blogs to find information about companies.**
    • To meet the challenges of this evolving communications landscape, MSL recommends a tailored approach that can allow companies to craft appropriate messaging and to ensure that this messaging reaches target stakeholders wherever they reside.
    *Source: Investor relations on Twitter: 10 great examples ** *Middleberg Communication pour la Society for New Communication Research 2009
  • MSL Hong Kong Eric Abelev Account Director Eric leads MSL Hong Kong’s corporate and finance practice, charged with providing high-level counsel to a diverse range of clients within the company’s corporate portfolio. Born in Russia, Eric grew up in Canada and has been based in Hong Kong for more than six years. He began his career in online media, driving the marketing and communications for Toronto-based digital pioneer MusicMusicMusic Inc. He then turned his focus to television, spearheading publicity for one of Canada’s premier cable networks.   Relocating to Hong Kong in 2005, Eric took up the post of associate vice president of corporate affairs & communications at STAR Group Ltd (STAR TV), leading key internal and external communications initiatives for the company region wide. After a brief assignment as senior manager, group corporate communications with AIA Group, Eric joined boutique communications consultancy EBA Communications, where he served a broad range of B2B and corporate accounts for clients such as Symantec, ECA International, Regus and Sybase. Eric holds a BA in Political Science and Sociology from Carleton University (Ottawa, Canada) and in 2009, earned an Executive MBA from the Richard Ivey School of Business (Hong Kong Campus).
    • Specialties:
      • Crisis management
      • Sustainability / CSR
      • Strategic planning
      • Internal communications
      • Speech writing
    • Industry experience:
      • Media (traditional and digital)
      • Technology
      • Property
      • Professional services
      • Insurance / wealth management
  • MSL Hong Kong Dominique Whitehead Senior Account Manager Dominique is a Senior Account Manager at MSL Hong Kong, where she helps her clients measure and pro-actively manage sentiment across the increasingly complex and cross-border corporate world. Prior to joining MSL, Dominique was a Consultant at Citigate Dewe Rogerson HK, where her focus was on hedge funds, asset management funds, and property funds, as well as IPOs of large Chinese conglomerates listing on the HKEx and SGx. Before her move into financial & corporate PR, Dominique was an Investment Analyst at Ward Ferry Management, a long/short equity hedge-fund based in Hong Kong, where she evaluated investment opportunities through qualitative and quantitative research. This was preceded by a position with HSBC’s Project Finance Department, analysing large scale long-term infrastructure investing opportunities across the APAC region. After graduating from the University of Edinburgh with a Masters in History, Dominique went on to receive a Postgraduate Bachelors of Law from BPP Law School London, where her emphasis was on Corporate, Contract, Equity & Trusts, Insolvency and Employment Law. Originally from Hong Kong, Dominique has lived in Sydney, New York, Beijing, Edinburgh and London, speaks fluent French and English and is learning Mandarin.
    • Specialties:
      • Media Relations
      • Strategic planning
      • Regional account management
      • Editorial/copywriting
    • Industry experience:
      • MNCs
      • Hedge funds
      • Asset management funds
      • Property funds
      • Professional services
  • MSL Hong Kong Edith Lau Senior Account Executive Edith is a Senior Account Executive in the Corporate Communication department at MSL Hong Kong. She started her public relations career with an internship at MSL Hong Kong, assisting the team on global clients such as Philips, Sony and Sunkist. She has supported the planning and implementation of regional PR programmes for a portfolio of clients, including Asia corporate communications and reputation programme for Procter & Gamble, and regional branding and publicity programmes for Leo Burnett. Besides, she has served a wide range of international clients, such as Coca-Cola, Grant Thornton and World Gold Council. Her other work included issue management for Mattel Inc, and media relations and publicity for Bombardier at major air shows in Hong Kong and Zhuhai. Edith holds a Bachelor’s degree from the Hong Kong Baptist University, majoring in Public Relations and Advertising.
    • Specialties:
      • Media relations
      • Research analysis
      • Regional account coordination
      • Copywriting
    • Industry experience:
      • MNCs
      • FMCGs
      • Professional services