MSL China & renren.com: Anyone Could Be Your Brand Ambassador
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In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the ...
In August 2011, China’s largest domestic social networking services (SNS) platform Renren announced that establishing brand pages on its platform would be free of cost and companies flocked to the site to build their own brand pages. In consideration of the sudden influx of brand pages, MSL China’s social media experts teamed up with Renren to conduct a joint research project to understand the most effective practices for operating SNS brand pages. The objective of this guide is to provide you with effective brand page management models, as well as a basic understanding of how online word-of-mouth can work for your company.
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