The popularity of Middle Eastern flavors is on the rise, thanks in part to the food truck craze and consumer interest in culinary adventurism. We called this out in our 2014 Food Trends Forecast.
For details, check out the three trending Middle Eastern spices below that can drive:
- Consumer conversation
- Recipe concepts for existing products
- Newsworthy product line extensions in prepared foods categories (chips, soups and frozen meals)
- Traffic driving innovation in restaurant menus
MSLGROUP’s Culinary Content Studio is leveraging this trend to develop popular social media posts and recipes that make news and drive consumption. How can you put this trend to work?