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Infographic: Middle Eastern Fare Adds Spices

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The popularity of Middle Eastern flavors is on the rise, thanks in part to the food truck craze and consumer interest in culinary adventurism. We called this out in our 2014 Food Trends Forecast. …

The popularity of Middle Eastern flavors is on the rise, thanks in part to the food truck craze and consumer interest in culinary adventurism. We called this out in our 2014 Food Trends Forecast.

For details, check out the three trending Middle Eastern spices below that can drive:

- Consumer conversation
- Recipe concepts for existing products
- Newsworthy product line extensions in prepared foods categories (chips, soups and frozen meals)
- Traffic driving innovation in restaurant menus

MSLGROUP’s Culinary Content Studio is leveraging this trend to develop popular social media posts and recipes that make news and drive consumption. How can you put this trend to work?

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  • 1. Marash earthy and slightly fruity taste with moderate heat Similar to chili flakes Sprinkle over a salad or plate of eggs Mix with olive oil for a dipping sauce with bread Add a spoonful to soup or chili for subtle heat and fruity flavor Middle Eastern fare will enjoy a boost in popularity this year. In fact, experts predict that by 2017, sales of ethnic foods in grocery stores will grow by more than 20 percent, led by strong demand for Middle Eastern and Mediterranean flavors.* *Mintel As Middle Eastern cuisine becomes more popular, its traditional spices can be used to expand the flavor profile of other everyday foods. MSLGROUP culinary experts profile some of these emerging trends. Za’atar fragrant and tangy with a hint of nuttiness Traditionally a mix of thyme, sumac and sesame seeds Use as an all-purpose seasoning Add subtle flavor to red meat or a brighter note to fish and poultry Sprinkle over flatbread and grilled veggies Sumac Tart and lemony COMMON USES COMMON USES COMMON USES A dark reddish powder from sumac shrubs Substitute sumac for lemon in dishes such as Lemon Chicken Sprinkle over veggies Mix in dips like hummus and tzatziki About MSLGROUP’s Food & Beverage Team A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation’s food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Studio in Seattle. Middle Eastern Fare Adds Spice MSLGROUP Food Trends Watch

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