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HP Social Innovation Relay: People's Insights Vol. 2 Issue 9


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This week, we distill insights around the Social Innovation Relay - an online collaborative social innovation challenge, launched by HP and Junior Achievement, to mobilize students around the world to …

This week, we distill insights around the Social Innovation Relay - an online collaborative social innovation challenge, launched by HP and Junior Achievement, to mobilize students around the world to become social innovators.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see:

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  • 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights Volume 2, Issue 9HP Social InnovationRelay
  • 2. People’s Insights100+ thinkers and planners within MSL- In 2013, we continue to track inspiringGROUP share and discuss inspiring proj- projects at the intersection of social data,ects on social data, crowdsourcing, story- crowdsourcing and storytelling, with a fo-telling and citizenship on the MSLGROUP cus on projects that are shaping the FutureInsights Network. Every week, we pick up of project and curate the conversations Do subscribe to receive our weekly insightsaround it — on the MSLGROUP Insights reports, quarterly magazines, and annualNetwork itself but also on the broader reports, and do share your tips and com-social web — into a weekly insights report. ments with us at @PeoplesLab on Twitter.Every quarter, we compile these insights,along with original research and insightsfrom the MSLGROUP global network, intothe People’s Insights Quarterly Magazine.We have synthesized the insights from ouryear-long endeavor throughout 2012 toprovide foresights for business leaders andchangemakers — in the ten-part People’sInsights Annual Report titled Now & Next:Ten Frontiers for the Future of Engage-ment. People’s Insights People’s Insights People’s Insights weekly report quarterly magazines Annual Report Volume 2, Issue 9, Future of HP Social January - March, 2013 Citizenship Innovation Relay
  • 3. What is the Social InnovationRelay?In 2010, HP and Junior Achievement launched an have a significant positive social impact in theironline collaborative social innovation challenge, local communities or around the world. With thethe Social Innovation Relay, to mobilize students support of HP volunteers, students learn morearound the world to become social innovators. about social innovation and the use of technologyThe relay invites students between the ages both as a collaboration tool and as a potentialof 15 – 18 from up to 13 countries to think like solution to social issues.entrepreneurs and develop concepts that couldSource: Ray Maota notes that the program will help prepare students for the job market:“The aim was to close the gap in the job market between young people who have opportunities to learnabout technology from a young age and those who come from disadvantaged backgrounds.” 3
  • 4. Over the past two years, 30,000 students havesubmitted 1,000 social innovation conceptsunder the guidance of 300 HP mentors. In itsthird year, the Social Innovation Relay aims toreach 40,000 students with the support of 22Junior Achievement offices. Source: The top 20 teams in each country qualify forSource: the Social Innovation Relay and are paired with HP e-mentors. Students collaborated with their mentors via HP Virtual Rooms or in person.How it works Deepti Bansal, member of the winning team inStudents register for the Social Innovation Relay the U.S., reflects on her mentor’s guidance:online and participate in interactive online casestudy presentations, where HP volunteers explain “We would give him ideas and then he wouldthe concept of social innovation and go over real respond with questions that got us thinkinglife examples. about potential problems with our idea. This made us think more analytically and ended up strengthening the project. He didn’t just give us the answers; he made us think for ourselves.” The top 10 teams participate in a national final held online and present their ideas to HP employees who volunteer as judges. One team is selected as the winner, presented with HP prizes, and qualifies for the global round of the Social Innovation Relay, also held online. Global winners win an all expense paid trip to Estonia forSource: HP Junior Achievement Social Innovation Relay the Junior Achievement – Young Entrepreneurs Alumni Europe conference.Students then test their knowledge with anonline quiz and win Responsible BusinessCertificates if they answer 80% of the questionscorrectly. Next, students brainstorm and submittheir own social innovation ideas.As blogger Ray Maota noted:“Following that, they group themselves intoteams of three to five members, and are requiredto develop a socially innovative business ideathat would alleviate a problem affecting theircommunities.” Source: 2012 Winning team in Bulgaria: Team Optimum (via: SocialInnovationRelay) Volume 2, Issue 9, Future of HP Social Innovation January - March, 2013 Citizenship Relay
  • 5. Caroline Jenner, CEO of JA-YE Europe and Senior skills among young people. HP employeesVice President at JA Worldwide, points out: volunteer their time to programs like the Social Innovation Relay and various other training“The program was designed to improve students’ initiatives. In fact, HP was recently awardedbusiness savvy, teamwork, and problem-solving the Junior Achievement U.S. President’sskills. At the same time, it improves their awareness Volunteer Service Award in recognition of theof how to create opportunities for themselves while HP employees’ efforts.also making the world a better place.”In 2013, HP and JA introduced offline case studypresentations held at local schools and HP offices:“Students interested in social entrepreneurshiphad the opportunity to interact with HP volunteersand to analyze contemporary examples of socialinnovations. They also contributed with their ideasof social innovation as solutions to importantproblems identified in their community.”HP employees and non-HP volunteers attendedvolunteer training sessions to prep for thesepresentations. The offline presentations havebeen introduced in schools in Romania, Kenyaand Indonesia, and expand the reach of theprogram.HP’s Purpose Source: is committed to innovation in education andwith initiatives like the Social Innovation Relay, HP also emerged as a top performer infulfills its purpose of “working with students, education and human potential in theteachers, and entrepreneurs to redesign and MSLGROUP PurPle Index, which measures thecomplement the learning process.” strength of engagement for the Fortune GlobalHP has worked with Junior Achievement since 100 around PurPle opportunity areas of health,1996, to meet this goal and develop new ways environment, education, human potential andof building entrepreneurship and business purpose.Source: Initiatives Driving Engagement in Education (view the full PurPle Index infographic here)In addition to the Social Innovation Relay, HP has also launched initiatives like online learning- platformHP Life to equip students and aspiring entrepreneurs with business skills and technology training. 5
  • 6. Social Innovation and youth Junior Achievement’s Caroline Jenner highlights the role that governments and businesses canunemployment play in combating youth unemployment:Thinkers believe that collaborative social “Through programs like [the Social Innovationinnovation challenges help combat youth Relay], governments (through supportive policiesunemployment, a pressing issue especially in the in the school system and teacher training) andU.S. and Europe. business communities (through engagingErin Krampetz, Co-Founder and Community employees and global networks) have co-investedDirector at Ashoka U highlights the need to in entrepreneurship and social innovationcomplement educational programs with such education, and supported strong school-to-workinitiatives: schemes—and they are achieving great results in the fight against youth unemployment.”“Many of today’s most pressing challenges –climate change, to government deficits, to poverty Other branded initiatives to tackle youthboth in the U.S. and globally – will be the job of unemployment include Benetton’s recenttomorrow’s leaders to address. Yet our nation’s Unemployee of the Year challenge and CSRinstitutions of higher learning, the breeding ground initiatives from Starbucks, Citibank and Microsoft.for future leaders, have fallen behind in their abilityto provide students with the mindset and skill setessential to effect positive social change and tocreate solutions where none seem possible.” Volume 2, Issue 9, Future of HP Social Innovation January - March, 2013 Citizenship Relay
  • 7. People’s Lab:Crowdsourcing Innovation & InsightsPeople’s Lab is MSLGROUP’s proprietary comment on other people’s content andcrowdsourcing platform and approach that collaborate to find innovative solutions.helps organizations tap into people’s insights forinnovation, storytelling and change. The People’s Lab crowdsourcing platform and approach forms the core of our distinctiveThe People’s Lab crowdsourcing platform insights and foresight approach, which consistshelps organizations build and nurture public of four elements: organic conversation analysis,or private, web or mobile, hosted or white MSLGROUP’s own insight communities, client-label communities around four pre-configured specific insights communities, and ethnographicapplication areas: Expertise Request Network, deep dives into these communities. The People’sInnovation Challenge Network, Research & Insights Quarterly Magazines showcase ourInsights Network and Contest & Activation capability in crowdsourcing and analyzingNetwork. Our community and gaming features insights from conversations and communities.encourage people to share rich content, vote/ Learn more about us at: |
  • 8. For People’s Lab solutions,