Good is Great: People's Insights for June & July
 

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Good is Great - our latest issue of People’s Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured ...

Good is Great - our latest issue of People’s Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured are winners from Cannes.

They broadly fall under the following themes:

Creative Citizenship = Tech + Good
Brand citizenship – Proactive measures to tackle today’s challenges
Bonus! What’s hot around the World Cup and
the latest in the online privacy debate.

This issue features:
• Becoming Sweetie
• Message Barter
• Coca-Cola Happy ID
• Cadbury Caps Calories
• Spent: Looking for Change
• Starbucks College Achievement Plan
• adidas brazuca babies
• Right to be Forgotten

We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab.
You can also reach out to us on Twitter @msl_group.

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Good is Great: People's Insights for June & July Presentation Transcript

  • 1. Good is Great!
  • 2. 2
  • 3. • • • 3
  • 4. • • • 4
  • 5. • • 5
  • 6. 6 • • • • • • • •
  • 7. Creative Citizenship
  • 8. #Technology for Good 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. #Social Guerilla 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. #Happiness 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. Proactively tackling today’s challenges
  • 22. #Responsibility Deal 22
  • 23. 23
  • 24. • • • • 24
  • 25. 25
  • 26. #Looking for Change #Financial Inclusion 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. #Employee Engagement 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. Bonus! What’s hot around the World Cup!
  • 35. #WorldCup 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. Latest in the online privacy debate
  • 40. #Data Privacy 40
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46