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Good is Great: People's Insights for June & July

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Good is Great - our latest issue of People’s Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured are …

Good is Great - our latest issue of People’s Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured are winners from Cannes.

They broadly fall under the following themes:

Creative Citizenship = Tech + Good
Brand citizenship – Proactive measures to tackle today’s challenges
Bonus! What’s hot around the World Cup and
the latest in the online privacy debate.

This issue features:
• Becoming Sweetie
• Message Barter
• Coca-Cola Happy ID
• Cadbury Caps Calories
• Spent: Looking for Change
• Starbucks College Achievement Plan
• adidas brazuca babies
• Right to be Forgotten

We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab.
You can also reach out to us on Twitter @msl_group.

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