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Good is Great!
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Creative Citizenship
#Technology for Good
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#Social Guerilla
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#Happiness
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Proactively tackling today’s
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#Responsibility Deal
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#Looking for Change
#Financial Inclusion
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#Employee Engagement
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Bonus! What’s hot around the
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#WorldCup
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Latest in the online privacy
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#Data Privacy
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Good is Great: People's Insights for June & July
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Good is Great: People's Insights for June & July

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Good is Great - our latest issue of People’s Insights monthly brief features eight initiatives that have some elements of corporate and brand citizenship. Three of the eight campaigns we featured are winners from Cannes.

They broadly fall under the following themes:

Creative Citizenship = Tech + Good
Brand citizenship – Proactive measures to tackle today’s challenges
Bonus! What’s hot around the World Cup and
the latest in the online privacy debate.

This issue features:
• Becoming Sweetie
• Message Barter
• Coca-Cola Happy ID
• Cadbury Caps Calories
• Spent: Looking for Change
• Starbucks College Achievement Plan
• adidas brazuca babies
• Right to be Forgotten

We hope you enjoy reading it and invite you to share your feedback and tips with us @PeoplesLab.
You can also reach out to us on Twitter @msl_group.

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Transcript of "Good is Great: People's Insights for June & July"

  1. 1. Good is Great!
  2. 2. 2
  3. 3. • • • 3
  4. 4. • • • 4
  5. 5. • • 5
  6. 6. 6 • • • • • • • •
  7. 7. Creative Citizenship
  8. 8. #Technology for Good 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. #Social Guerilla 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16
  17. 17. #Happiness 17
  18. 18. 18
  19. 19. 19
  20. 20. 20
  21. 21. Proactively tackling today’s challenges
  22. 22. #Responsibility Deal 22
  23. 23. 23
  24. 24. • • • • 24
  25. 25. 25
  26. 26. #Looking for Change #Financial Inclusion 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. #Employee Engagement 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. Bonus! What’s hot around the World Cup!
  35. 35. #WorldCup 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. Latest in the online privacy debate
  40. 40. #Data Privacy 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
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