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Nearly 25,000 people attended the SXSWi conference in Austin, Texas, held
in March 2012. At more than 1,000 panel discussions over the course of five days, rich
conversations followed more than 14 tracks, ranging from the impact of the digital
discourse on everything from education to culture, science + play to government.
In this brochure, you’ll find our technology/social media experts from MSLGROUP Americas – Mark
McClennan of Schwartz MSL Boston and Laura Chavoen of MSL Chicago -- sorting through and reacting to trends,
conference themes and take-aways.