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Curing the Content Headache
 

Curing the Content Headache

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Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to ...

Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.

Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.

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    Curing the Content Headache Curing the Content Headache Presentation Transcript