Curing the
content headache
Full results
2Executive summary
Data
4
54%
46%
43%
9%
Q1. In your company, where is digital content managed?
5
45%
8%
12%
44%
3%
Q2. Is your company producing original content specifically for
digital channels or repurposing existi...
6
79%
41%
25% 22% 22% 20% 17%
7%
Q3. Which of these describes your company?
7
93%
39%
65%
73%
80%
51%
21%
32%
49%
18% 16%
2%
73%
44%
61%
65%
45%
65%
28% 29%
40%
16% 15%
2%
Corporate communications
C...
8
94% 71% 64% 53%
39% 35% 34% 31%
Q5. For which of the reasons below is your company producing
digital content?
9What about in a year's time, do you
think you will be distributing
more, less or the same as you are
now?
91%
9%
88%
10%
...
10Q7A. In 2013, what % of your
marketing/ communications
budget did you invest in creating
and distributing digital conten...
11
29%
71%
0
Q7B. Do you expect to increase or decrease in investment in
creating & distributing digital content in 2014 v...
12
44%
48%
1%
19%
44%
29%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
13
19%
58%
16%
38%
50%
6%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
14
51%
43%
1%
30%
58%
3%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
15
65%
34%
1%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
16
40% 40% 33%
38% 32%
36%
22% 28% 31%
Q9. Do you think your company has what it needs to be successful
with your digital ...
17
19%
28% 25% 21%
42%
49%
44%
39%
39%
23% 31%
40%
Q9. Do you think your company has what it needs to
be successful with y...
18
34%
53%
70%
32%
47%
38%
28%
52%
19%
9% 2%
16%
Q9. Do you think your company has what it needs to
be successful with you...
19
66%
38% 38%
30%
42%
51%
4%
20%
11%
Q9. Do you think your company has what it needs to be successful
with your digital c...
20
1st 2nd 3rd 4th
51% 49% 35% 33%
Finally, looking ahead to the next year, please choose your three
biggest challenges fr...
21Defining what is good content
22Needle in the haystack
23Needle in the haystack
24Sharing is not in our culture
Methodology
Methodology
27Methodology
28Methodology
29Methodology
Stanislas Magniant
Head of Digital & Social, EMEA
@StanM
Upcoming SlideShare
Loading in...5
×

Curing the Content Headache

922

Published on

Did you know 45% of communication professionals are involved in creating content specifically for the internet/mobile. Organisations have begun to realise the value of good content as a currency to communicate with their audiences. Our research on 'Curing the Content Headache' examines the challenges faced by corporate communication professionals to mine, refine, create and publish corporate content across various paid, owned & earned media channels.

Carried out in April 2014 with the help of Tapestry Research, the survey compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.

Published in: Business

Transcript of "Curing the Content Headache"

  1. 1. Curing the content headache Full results
  2. 2. 2Executive summary
  3. 3. Data
  4. 4. 4 54% 46% 43% 9% Q1. In your company, where is digital content managed?
  5. 5. 5 45% 8% 12% 44% 3% Q2. Is your company producing original content specifically for digital channels or repurposing existing content made for TV, print or other media?
  6. 6. 6 79% 41% 25% 22% 22% 20% 17% 7% Q3. Which of these describes your company?
  7. 7. 7 93% 39% 65% 73% 80% 51% 21% 32% 49% 18% 16% 2% 73% 44% 61% 65% 45% 65% 28% 29% 40% 16% 15% 2% Corporate communications Consumer communications Q4 .Which digital channels are you using currently to distribute and share your content?
  8. 8. 8 94% 71% 64% 53% 39% 35% 34% 31% Q5. For which of the reasons below is your company producing digital content?
  9. 9. 9What about in a year's time, do you think you will be distributing more, less or the same as you are now? 91% 9% 88% 10% Q6. Would you say you are distributing more, less or the same amount of digital content compared to a year ago?
  10. 10. 10Q7A. In 2013, what % of your marketing/ communications budget did you invest in creating and distributing digital content? In 2014, what % do you expect to see invested in it? 2% 29% 9% 2% 36% 0 32% 14% 6% 37%
  11. 11. 11 29% 71% 0 Q7B. Do you expect to increase or decrease in investment in creating & distributing digital content in 2014 vs 2013?
  12. 12. 12 44% 48% 1% 19% 44% 29% Q8. Compared to a year ago would you say you have more, less or the same of each of these?
  13. 13. 13 19% 58% 16% 38% 50% 6% Q8. Compared to a year ago would you say you have more, less or the same of each of these?
  14. 14. 14 51% 43% 1% 30% 58% 3% Q8. Compared to a year ago would you say you have more, less or the same of each of these?
  15. 15. 15 65% 34% 1% Q8. Compared to a year ago would you say you have more, less or the same of each of these?
  16. 16. 16 40% 40% 33% 38% 32% 36% 22% 28% 31% Q9. Do you think your company has what it needs to be successful with your digital content in 2014?
  17. 17. 17 19% 28% 25% 21% 42% 49% 44% 39% 39% 23% 31% 40% Q9. Do you think your company has what it needs to be successful with your digital content in 2014?
  18. 18. 18 34% 53% 70% 32% 47% 38% 28% 52% 19% 9% 2% 16% Q9. Do you think your company has what it needs to be successful with your digital content in 2014?
  19. 19. 19 66% 38% 38% 30% 42% 51% 4% 20% 11% Q9. Do you think your company has what it needs to be successful with your digital content in 2014?
  20. 20. 20 1st 2nd 3rd 4th 51% 49% 35% 33% Finally, looking ahead to the next year, please choose your three biggest challenges from the list below.
  21. 21. 21Defining what is good content
  22. 22. 22Needle in the haystack
  23. 23. 23Needle in the haystack
  24. 24. 24Sharing is not in our culture
  25. 25. Methodology
  26. 26. Methodology
  27. 27. 27Methodology
  28. 28. 28Methodology
  29. 29. 29Methodology
  30. 30. Stanislas Magniant Head of Digital & Social, EMEA @StanM
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×