Shifts In Healthcare Communications For The New Age Consumer
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MSLGROUP in the Netherlands' report on the 'Shifts In Healthcare Communications' highlights five shifts that are changing the way we conduct business, namely ...
MSLGROUP in the Netherlands' report on the 'Shifts In Healthcare Communications' highlights five shifts that are changing the way we conduct business, namely
• Increase of online engagement for OTC
• Visibility of online brand preference needed
• Seeking authenticity; consumers value information themselves
• Marketing becomes personal, bite-sized, searchable and shareable
• Integration of On- and offline platforms
The report focuses on the challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level.
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