Be the first to like this
MSLGROUP in the Netherlands' report on the 'Shifts In Healthcare Communications' highlights five shifts that are changing the way we conduct business, namely
• Increase of online engagement for OTC
• Visibility of online brand preference needed
• Seeking authenticity; consumers value information themselves
• Marketing becomes personal, bite-sized, searchable and shareable
• Integration of On- and offline platforms
The report focuses on the challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level.