#3 Collaborative Social Innovation: Ten Frontiers for the Future of Engagement
by MSLGROUP on Dec 18, 2012
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This is the third report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, to be published as an interactive iPad app. The report will highlight the ten ...
This is the third report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, to be published as an interactive iPad app. The report will highlight the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.
In each of these reports, we start by describing why they are important, how they work, and how brands might benefit from them; we then examine web platforms and brand programs that point to the future (that is already here); then finish by identifying some of the most important features of that future, with our recommendations on how to benefit from them.
Do subscribe to our email newsletter to receive each report and also an invite to download a free copy of the interactive iPad app.
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