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6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
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6 Steps to Social Media Success

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Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you! …

Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you!

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  • This is another option for an Overview slide.
  • This is another option for an Overview slide.
  • Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  • Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Transcript

    • 1. Social Media Affects LLC 6 Steps to Social Media Success
    • 2. Google LocalLet’s Make this a Conversation! Google Local
    • 3. Your 6 Steps to …1. Listen and Find Your Digital Audience
    • 4. Your 6 Steps to …2. Identify Your Goals and Objectives
    • 5. Your 6 Steps to …3. Develop Your Plan and Time Your Content
    • 6. Your 6 Steps to …4. Develop Your Content
    • 7. Your 6 Steps to …5. Engage – Implement Your Plan
    • 8. Your 6 Steps to …6. Measure, Monitor, Listen
    • 9. Facebook Takeaways Listen and Find Your Digital Audience 500,000,000 Facebook Users
    • 10. Facebook Takeaways Listen and Find Your Digital Audience 48% of 18-34 Years Olds Check Facebook When They Wake Up in the Morning
    • 11. Facebook Takeaways Listen and Find Your Digital Audience 35+ Demographic Now Represents More than 30% of the Entire User Base
    • 12. Facebook Takeaways Listen and Find Your Digital Audience71.2% of U.S. Web Audience is on Facebook
    • 13. Facebook Takeaways Listen and Find Your Digital Audience 46% of Users are Men 54% of Users are Women
    • 14. Facebook Takeaways Listen and Find Your Digital Audience 34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually
    • 15. TwitterListen and Find Your Digital Audience
    • 16. Twitter Takeaways Listen and Find Your Digital Audience8% of U.S. Internet Users are on Twitter
    • 17. Twitter TakeawaysListen and Find Your Digital Audience27% of Users are 25-34 Years of Age30% of Users are 35-44 Years of Age18% of Users are 45-54 Years of Age
    • 18. Twitter TakeawaysListen and Find Your Digital Audience 48% of Users are Men 52% of Users are Women
    • 19. Twitter Takeaways Listen and Find Your Digital Audience 33% of Users Earn 25-50K Annually25% of User Base Earn 50-75K Annually
    • 20. Facebook vs Twitter Listen and Find Your Digital AudienceFacebook Drives More Traffic to Your WebsiteTwitter Gives You More Customer Engagement So – Use Both!
    • 21. LinkedInListen and Find Your Digital Audience
    • 22. LinkedIn Takeaways Listen and Find Your Digital AudienceIn 2010 Executives from every Fortune 500 69% of Users Make at Least 60K Annually 39% of Users Make Over 100K Annually
    • 23. LinkedIn Takeaways Listen and Find Your Digital Audience 68% of Users are Over the Age of 35 74% of Users Have a College Degree or Better76% of Users have No Kids Between 0-17 Years of Age
    • 24. Survey Your Audience Listen and Find Your Digital Audience •Send a Survey to Your1 Users •What are Their Current2 Social Media Habits? •Where Would They be3 Willing to Follow You?
    • 25. Survey Your Audience Listen and Find Your Digital Audience •What Kind of Content4 are They Interested In? •News, Contests,5 Upcoming Events, Videos?6 •www.surveymonkey.com
    • 26. Checklist1. Listen and Find Your Digital Voice
    • 27. Create a StrategyLISTEN
    • 28. Listen Create a Strategyhttp://technorati.com/http://www.twitter.com/searchhttp://www.google.com/readerhttp://www.facebook.com/searchhttp://www.wefollow.com
    • 29. ListenCreate a Strategy
    • 30. Create a StrategyIdentify Goals and Objectives
    • 31. Identify Goals and Objectives Create a Strategy Increase followers by 15%
    • 32. Identify Goals and Objectives Create a StrategyAdd 50 People to Your Mailing List
    • 33. Identify Goals and Objectives Create a StrategyConduct 4 Webinars this Month
    • 34. Identify Goals and Objectives Create a Strategy Write a Blog Post Every Week
    • 35. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy
    • 36. Step 3 – Develop Plan & Time ContentHow Will You Deliver Content?
    • 37. How Will You Deliver Content? Develop Plan & Time Content Influencers?
    • 38. How Will You Deliver Content? Develop Plan & Time ContentFree Material or Samples?
    • 39. How Will You Deliver Content? Develop Plan & Time Content Newsletters
    • 40. How Will You Deliver Content? Develop Plan & Time Content Moderate and Lead Conversations?
    • 41. Schedule Delivery of Content Develop Plan & Time Content 12 Months in Advance
    • 42. Schedule Delivery of Content Develop Plan & Time ContentIdentify Events, Promotions, Launches
    • 43. Schedule Delivery of Content Develop Plan & Time ContentWhich Platform(s) will You Use?
    • 44. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content
    • 45. Step 4 – Develop Your ContentPromotions with Deals to Participants
    • 46. Promotions with Deals to Participants Develop Your Content 12 Months in Advance Identify Events & Launches to Promote
    • 47. Other Content Sources Develop Your Content Tips or How Tos Interesting FactsTake Polls and Share Results Interviews Photos Videos
    • 48. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content
    • 49. Step 5 – Engage – Implement Your Plan Keep to Your Schedule Be Consistent Respond to Comments and Feedback Be Patient!
    • 50. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. Engage – Implement Your Plan
    • 51. Step 6 – Measure, Monitor, Listen Awareness Engagement Influence Popularity
    • 52. ToolsMeasure, Monitor, Listen Facebook
    • 53. ToolsMeasure, Monitor, Listen Twitter
    • 54. Tools Measure, Monitor, Listen LinkedIn8 New LinkedIn Features Worth Exploring http://bit.ly/xN21ie
    • 55. ToolsMeasure, Monitor, Listen YouTube
    • 56. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. Engage – Implement Your Plan6. Measure, Monitor, and Listen
    • 57. QUESTIONS?
    • 58. • Used by more than 630 million people worldwide• Average user visits the site 40 times per month• You can engage as a single person or organization• Getting started with Facebook: • http://mashable.com/guidebook/facebook/
    • 59. Micro blog of 140 characters or lessPrimarily accessed on mobile phonesSend out blasts of information ORGuide people to an actionAverage of 140 million tweets per dayGetting started with Twitter http://mashable.com/guidebook/twitter/
    • 60. Twitter Terms A tweet is an expression of 140 or less characters @ signs link a person or an organization to your tweetRT is retweet, which means you’re sharing information with your audience that someone has shared with you # is a hashtag and it is used to invite other people to follow a particular conversation
    • 61. Twitter Terms
    • 62. • YouTube is a video sharing and video archival platform• Demographic of site use is broad: 18-54 years old• Videos can easily be shared on websites, Facebook and Twitter http://mashable.com/guidebook/youtube/
    • 63. http://youtu.be/cL9Wu2kWwSY
    • 64. Social Media Resourceshttp://www.google.com/searchhttp://www.facebook.com/marketinghttp://www.twitter.com/searchhttp://www.youtube.com

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