Google LocalLet’s Make this a Conversation!          Google Local
Your 6 Steps to …1. Listen and Find Your Digital Audience
Your 6 Steps to …2. Identify Your Goals and Objectives
Your 6 Steps to …3. Develop Your Plan and Time Your Content
Your 6 Steps to …4. Develop Your Content
Your 6 Steps to …5. Engage – Implement Your Plan
Your 6 Steps to …6. Measure, Monitor, Listen
Facebook Takeaways  Listen and Find Your Digital Audience        500,000,000 Facebook Users
Facebook Takeaways  Listen and Find Your Digital Audience  35+ Demographic Now Represents More than 30% of the Entire User...
Facebook Takeaways   Listen and Find Your Digital Audience71.2% of U.S. Web Audience is on Facebook
Facebook Takeaways Listen and Find Your Digital Audience       46% of Users are Men      54% of Users are Women
Facebook Takeaways Listen and Find Your Digital Audience 34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually
TwitterListen and Find Your Digital Audience
Twitter Takeaways  Listen and Find Your Digital Audience8% of U.S. Internet Users are on Twitter
Twitter TakeawaysListen and Find Your Digital Audience27% of Users are 25-34 Years of Age30% of Users are 35-44 Years of A...
Twitter TakeawaysListen and Find Your Digital Audience      48% of Users are Men     52% of Users are Women
Twitter Takeaways  Listen and Find Your Digital Audience  33% of Users Earn 25-50K Annually25% of User Base Earn 50-75K An...
Facebook vs Twitter    Listen and Find Your Digital AudienceFacebook Drives More Traffic to Your WebsiteTwitter Gives You ...
LinkedInListen and Find Your Digital Audience
LinkedIn Takeaways  Listen and Find Your Digital AudienceIn 2010 Executives from every Fortune 500 69% of Users Make at Le...
LinkedIn Takeaways         Listen and Find Your Digital Audience        68% of Users are Over the Age of 35    74% of User...
Survey Your Audience    Listen and Find Your Digital Audience       •Send a Survey to Your1       Users       •What are Th...
Survey Your Audience    Listen and Find Your Digital Audience       •What Kind of Content4       are They Interested In?  ...
Checklist1. Listen and Find Your Digital Voice
Create a StrategyLISTEN
Listen                Create a Strategyhttp://technorati.com/http://www.twitter.com/searchhttp://www.google.com/readerhttp...
ListenCreate a Strategy
Create a StrategyIdentify Goals and Objectives
Identify Goals and Objectives             Create a Strategy Increase followers by 15%
Identify Goals and Objectives                 Create a StrategyAdd 50 People to Your Mailing List
Identify Goals and Objectives               Create a StrategyConduct 4 Webinars this Month
Identify Goals and Objectives               Create a Strategy Write a Blog Post Every Week
Checklist1. Listen and Find Your Digital Voice2. Create a Strategy
Step 3 – Develop Plan & Time ContentHow Will You Deliver Content?
How Will You Deliver Content?      Develop Plan & Time Content    Influencers?
How Will You Deliver Content?          Develop Plan & Time ContentFree Material or Samples?
How Will You Deliver Content?      Develop Plan & Time Content    Newsletters
How Will You Deliver Content?      Develop Plan & Time Content  Moderate and Lead   Conversations?
Schedule Delivery of Content      Develop Plan & Time Content      12 Months in Advance
Schedule Delivery of Content           Develop Plan & Time ContentIdentify Events, Promotions, Launches
Schedule Delivery of Content        Develop Plan & Time ContentWhich Platform(s) will You Use?
Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content
Step 4 – Develop Your ContentPromotions with Deals to Participants
Promotions with Deals to Participants            Develop Your Content           12 Months in Advance  Identify Events & La...
Other Content Sources      Develop Your Content      Tips or How Tos     Interesting FactsTake Polls and Share Results    ...
Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content
Step 5 – Engage – Implement Your Plan        Keep to Your Schedule            Be Consistent  Respond to Comments and Feedb...
Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. ...
Step 6 – Measure, Monitor, Listen           Awareness          Engagement            Influence           Popularity
ToolsMeasure, Monitor, Listen   Facebook
ToolsMeasure, Monitor, Listen     Twitter
Tools            Measure, Monitor, Listen                LinkedIn8 New LinkedIn Features Worth Exploring           http://...
ToolsMeasure, Monitor, Listen    YouTube
Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. ...
QUESTIONS?
•   Used by more than 630 million people worldwide•   Average user visits the site 40 times per month•   You can engage as...
Micro blog of 140 characters or lessPrimarily accessed on mobile phonesSend out blasts of information ORGuide people to an...
Twitter Terms             A tweet is an expression of 140 or less characters          @ signs link a person or an organiza...
Twitter Terms
• YouTube is a video sharing and video archival platform• Demographic of site use is broad: 18-54 years old• Videos can ea...
http://youtu.be/cL9Wu2kWwSY
Social Media Resourceshttp://www.google.com/searchhttp://www.facebook.com/marketinghttp://www.twitter.com/searchhttp://www...
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
6 Steps to Social Media Success
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6 Steps to Social Media Success

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Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you!

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  • This is another option for an Overview slide.
  • This is another option for an Overview slide.
  • Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  • Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Use a section header for each of the topics, so there is a clear transition to the audience.
  • Transcript of "6 Steps to Social Media Success"

    1. 1. Social Media Affects LLC 6 Steps to Social Media Success
    2. 2. Google LocalLet’s Make this a Conversation! Google Local
    3. 3. Your 6 Steps to …1. Listen and Find Your Digital Audience
    4. 4. Your 6 Steps to …2. Identify Your Goals and Objectives
    5. 5. Your 6 Steps to …3. Develop Your Plan and Time Your Content
    6. 6. Your 6 Steps to …4. Develop Your Content
    7. 7. Your 6 Steps to …5. Engage – Implement Your Plan
    8. 8. Your 6 Steps to …6. Measure, Monitor, Listen
    9. 9. Facebook Takeaways Listen and Find Your Digital Audience 500,000,000 Facebook Users
    10. 10. Facebook Takeaways Listen and Find Your Digital Audience 48% of 18-34 Years Olds Check Facebook When They Wake Up in the Morning
    11. 11. Facebook Takeaways Listen and Find Your Digital Audience 35+ Demographic Now Represents More than 30% of the Entire User Base
    12. 12. Facebook Takeaways Listen and Find Your Digital Audience71.2% of U.S. Web Audience is on Facebook
    13. 13. Facebook Takeaways Listen and Find Your Digital Audience 46% of Users are Men 54% of Users are Women
    14. 14. Facebook Takeaways Listen and Find Your Digital Audience 34% of Users Earn 25-50K Annually 32% of Users Earn 50-75K Annually
    15. 15. TwitterListen and Find Your Digital Audience
    16. 16. Twitter Takeaways Listen and Find Your Digital Audience8% of U.S. Internet Users are on Twitter
    17. 17. Twitter TakeawaysListen and Find Your Digital Audience27% of Users are 25-34 Years of Age30% of Users are 35-44 Years of Age18% of Users are 45-54 Years of Age
    18. 18. Twitter TakeawaysListen and Find Your Digital Audience 48% of Users are Men 52% of Users are Women
    19. 19. Twitter Takeaways Listen and Find Your Digital Audience 33% of Users Earn 25-50K Annually25% of User Base Earn 50-75K Annually
    20. 20. Facebook vs Twitter Listen and Find Your Digital AudienceFacebook Drives More Traffic to Your WebsiteTwitter Gives You More Customer Engagement So – Use Both!
    21. 21. LinkedInListen and Find Your Digital Audience
    22. 22. LinkedIn Takeaways Listen and Find Your Digital AudienceIn 2010 Executives from every Fortune 500 69% of Users Make at Least 60K Annually 39% of Users Make Over 100K Annually
    23. 23. LinkedIn Takeaways Listen and Find Your Digital Audience 68% of Users are Over the Age of 35 74% of Users Have a College Degree or Better76% of Users have No Kids Between 0-17 Years of Age
    24. 24. Survey Your Audience Listen and Find Your Digital Audience •Send a Survey to Your1 Users •What are Their Current2 Social Media Habits? •Where Would They be3 Willing to Follow You?
    25. 25. Survey Your Audience Listen and Find Your Digital Audience •What Kind of Content4 are They Interested In? •News, Contests,5 Upcoming Events, Videos?6 •www.surveymonkey.com
    26. 26. Checklist1. Listen and Find Your Digital Voice
    27. 27. Create a StrategyLISTEN
    28. 28. Listen Create a Strategyhttp://technorati.com/http://www.twitter.com/searchhttp://www.google.com/readerhttp://www.facebook.com/searchhttp://www.wefollow.com
    29. 29. ListenCreate a Strategy
    30. 30. Create a StrategyIdentify Goals and Objectives
    31. 31. Identify Goals and Objectives Create a Strategy Increase followers by 15%
    32. 32. Identify Goals and Objectives Create a StrategyAdd 50 People to Your Mailing List
    33. 33. Identify Goals and Objectives Create a StrategyConduct 4 Webinars this Month
    34. 34. Identify Goals and Objectives Create a Strategy Write a Blog Post Every Week
    35. 35. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy
    36. 36. Step 3 – Develop Plan & Time ContentHow Will You Deliver Content?
    37. 37. How Will You Deliver Content? Develop Plan & Time Content Influencers?
    38. 38. How Will You Deliver Content? Develop Plan & Time ContentFree Material or Samples?
    39. 39. How Will You Deliver Content? Develop Plan & Time Content Newsletters
    40. 40. How Will You Deliver Content? Develop Plan & Time Content Moderate and Lead Conversations?
    41. 41. Schedule Delivery of Content Develop Plan & Time Content 12 Months in Advance
    42. 42. Schedule Delivery of Content Develop Plan & Time ContentIdentify Events, Promotions, Launches
    43. 43. Schedule Delivery of Content Develop Plan & Time ContentWhich Platform(s) will You Use?
    44. 44. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content
    45. 45. Step 4 – Develop Your ContentPromotions with Deals to Participants
    46. 46. Promotions with Deals to Participants Develop Your Content 12 Months in Advance Identify Events & Launches to Promote
    47. 47. Other Content Sources Develop Your Content Tips or How Tos Interesting FactsTake Polls and Share Results Interviews Photos Videos
    48. 48. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content
    49. 49. Step 5 – Engage – Implement Your Plan Keep to Your Schedule Be Consistent Respond to Comments and Feedback Be Patient!
    50. 50. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. Engage – Implement Your Plan
    51. 51. Step 6 – Measure, Monitor, Listen Awareness Engagement Influence Popularity
    52. 52. ToolsMeasure, Monitor, Listen Facebook
    53. 53. ToolsMeasure, Monitor, Listen Twitter
    54. 54. Tools Measure, Monitor, Listen LinkedIn8 New LinkedIn Features Worth Exploring http://bit.ly/xN21ie
    55. 55. ToolsMeasure, Monitor, Listen YouTube
    56. 56. Checklist1. Listen and Find Your Digital Voice2. Create a Strategy3. Develop Plan & Time Content4. Develop Your Content5. Engage – Implement Your Plan6. Measure, Monitor, and Listen
    57. 57. QUESTIONS?
    58. 58. • Used by more than 630 million people worldwide• Average user visits the site 40 times per month• You can engage as a single person or organization• Getting started with Facebook: • http://mashable.com/guidebook/facebook/
    59. 59. Micro blog of 140 characters or lessPrimarily accessed on mobile phonesSend out blasts of information ORGuide people to an actionAverage of 140 million tweets per dayGetting started with Twitter http://mashable.com/guidebook/twitter/
    60. 60. Twitter Terms A tweet is an expression of 140 or less characters @ signs link a person or an organization to your tweetRT is retweet, which means you’re sharing information with your audience that someone has shared with you # is a hashtag and it is used to invite other people to follow a particular conversation
    61. 61. Twitter Terms
    62. 62. • YouTube is a video sharing and video archival platform• Demographic of site use is broad: 18-54 years old• Videos can easily be shared on websites, Facebook and Twitter http://mashable.com/guidebook/youtube/
    63. 63. http://youtu.be/cL9Wu2kWwSY
    64. 64. Social Media Resourceshttp://www.google.com/searchhttp://www.facebook.com/marketinghttp://www.twitter.com/searchhttp://www.youtube.com

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