Web design course book

  • 4,017 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
4,017
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Certificate course in Web Authoring Page: 1 of 53 Beam Consultancy Services Web Designing Course Developed by www.designersiva.blogspot.in Training Division Beam Consultancy Services (BCS) 5/94, Mela Anuppanadi Madurai – 625009 Tamil Nadu - India Ph: +91 452 3241325 Fax: 0452-2697019 9994095525, 9894688010 beamconsultancy@gmail.com www.beamconsultancy.blogspot.com Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 2. Certificate course in Web Authoring Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 2 of 53
  • 3. Certificate course in Web Authoring Page: 3 of 53 :: Course Outline Certificate course in Web Authoring Sl.No Title Page No 1. Topics Unit I – Introductions Chapter Chapter Chapter Chapter 1. 2. 3. 4. - Introduction Introduction Introduction Introduction to to to to Computer Software Internet Design 6 10 17 19 Unit II – Web Design Chapter Chapter Chapter Chapter 1. 2. 3. 4. – – – – Adobe Photoshop Adobe Image Ready Macromedia Dreamweaver File Transfer Protocol (Flash FXP) 22 27 28 Unit III – SEO & SEM Chapter 1. – Search Engine Optimization (SEO) 29 Lesson 1 – Links Building. Lesson 2 - Directory Submission Lesson 3 - Data Collection Chapter 1. – Search Engine Marketing (SEM) 34 Lesson 1 – PPC Lesson 2 - email Marketing Chapter 1. – Content Management 37 Unit IV – Web Hosting 39 Unit V – Tools & Utilities, Problems & Solutions 40 2. Exercise 44 Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 4. Certificate course in Web Authoring 3. Practical Classes Section 1 – Designing Lab Lab Lab Lab Lab Lab Lab 1 2 3 4 5 6 – Website Designing – Slicing & HTML Conversion - Animations - Graphics Designing - Photoshop & Dreamweaver Effects – Website Upload & Cpanel Operation Section 2 – SEO Lab Lab 1 - Links Building Lab 2 - Directory Submission Lab 3 – Data Collection 4. Project Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 4 of 53
  • 5. Certificate course in Web Authoring Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 5 of 53
  • 6. Certificate course in Web Authoring Page: 6 of 53 1. Topics Unit I – Introductions Chapter 1. - Introduction to Computer. Definition Computer is an electronic machine which automatically performs the logical operations for the given input data and provides the output. Types 1. Desktop Computer 2. Laptop 3. Palmtop Computer A computer system is made up of five fundamental units. Keyboard, mouse, joystick are input devices and printer, monitor, plotter, Touch screen, Speaker are output devices. The CPU consists of motherboard, Random access memory (RAM), Switch mode power supply (SMPS), Hard Disk Drive (HDD), Floppy Disk Drive (FDD) and CD Writer. Printer Types 1. 2. 3. 4. Dot matrix printer – used in continuous paper printing Inkjet Printer Laser printer Thermal Printer Scanner Types 1. Document Scanner 2. Barcode Scanner 3. MICR Scanner Monitor types 1. CRT monitor 2. LCD Monitor 3. Plasma Monitor Advantages 1. Accuracy 2. Fast Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 7. Certificate course in Web Authoring 3. Low cost 4. High memory capacity 5. Easy automation 6. Reduce work time 7. Repetivity 8. Portability 9. Versatility 10. Complex problems can be easily solved Abbreviations 2D 3D - Two Dimension – Three Dimension ASP - Active Server Page API - Application Programming Interface ADSL - Asymmetric Digital Subscriber Line ADO – Activex Data Object ASF – Advanced Streaming Format AVI – Audio video interleave ADF – Advanced Data Format AIFF – Audio interchange File Format ASX - ASF Streaming Redirector BPO BSP BBS BMP BPS BDC CAD CAM CGI CPC CMS CBT CMX CSS CRM COM - Business Process Outsourcing - Business Service Provider – Bulletin board systems – Bitmap – Bits per second – Backup Domain Controller - Computer-Aided Design – Computer Aided Manufacturing - Common Gateway Interface - Cost per click - Content Management System - Computer based training - Corel Metafile Exchange – Casecading style sheet – Customer Relationship Management – Common Object Model DHTML - Dynamic Hypertext Markup Language DEO - Data Entry Operator DNS - Domain Name System Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 7 of 53
  • 8. Certificate course in Web Authoring DBA DOM DLL DPI DHCP – Data base Administrator – Document Object Model - Dynamic Link Library – Dots per inch - Dynamic Host Configuration Protocol EDI - Electronic Data Interchange email - Electronic Mail eCommerce - Electronic Commerce eCard - Electronic Card e-Book - Electronic Book EFS – Encrypting File Format EAP – Extensible authentication Protocol FTP - File Transfer Protocol GIF - Graphical Information Format GB - Giga byte GUI – Graphical User Interface GDI – Graphical Device Interface HTML - Hypertext Markup Language HTTP -Hypertext Transport Protocol IA - Information Architecture IE - Internet Explorer ISDN - Integrated Services Digital Network IP - Internet protocol IPSec - Internet protocol Security ICANN - Internet Corporation for Assigned Names and Numbers IIS – Internet Information Server IRC – Internet Relay Chat ISP – Internet Service Provider IC - Integrated circuit ICG – Interactive Computer Graphics IDC – Internet Database Connector IPP – Internet Printing Protocol IUCI – Internet Users club of India IAB - Internet Architecture Board IMAP - Internet Message Access Protocol JSP - Java Server Pages JPEG – Joint pictures expert group JDK – Java development kit LAN - Local Area Network LAMP – Lunix apache mysql & php Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 8 of 53
  • 9. Certificate course in Web Authoring MIDI – Musical Instruments interface MIME – Multipurpose internet mail extensions MPEG – Motion pictures expert group MDS – Microsoft developer studio NIC - Networked Information Center OPML - Outline Processor Markup Language OS – Operating System OOP – Object Oriented Programming OLE – Object Linking & embedding ODBC – Open Database connectivity OLTP – Online transaction Processing OCR – Optical Character recognition PDF - Portable Document Format PHP - Hypertext Pre processor POP - Post Office Protocol PNG - Portable Network Graphics Perl – Practical extracting & reporting Language PPP – Point to point Protocol PCB – Printed circuit board PLV – Production level video PDC – Primary domain controller RSS - Really Simple Syndication RTF – Rich text format RTV – Real time video RDBMS – Relational database management system RAS – Remote access server RIS – Remote Installation service RGB - Red Green Blue SEO - Search Engine optimization SSL - Secure Socket Layer SQL - Structured Query Language SLIP – Serial line internet protocol SGML - Standard Generalized Markup Language SMIL - Synchronized Multimedia Integration Language SOAP - Simple Object Access Protocol SMTP - Simple Mail Transfer Protocol SSI - Server Side Include SVG - Scalable Vector Graphics TCP - Terminal Control Protocol TIFF – Tagged image file format URL - Uniform Resource Locator Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 9 of 53
  • 10. Certificate course in Web Authoring UML - Unified Modeling Language VB - Visual Basic VRML - Virtual Reality Modeling Language VAS – Value added service W3C - World Wide Web Consortium WAN - Wide Area Network WWW - World Wide Web WAS - Web sphere Application Server WBT - Web based training WAP - Wireless Application Protocol WML - Wireless Markup Language WSDL - Web Services Description Language WYSIWYG - What You See Is What You Get XML - eXtensible Markup Language XSL - Extensible Stylesheet Language Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 10 of 53
  • 11. Certificate course in Web Authoring Chapter 2. - Introduction to Software Types. 1. System Software 2. Application Software File Formats Raster AIS (Adaptive Information System) ATT (AT&T Group 4) BMP (Windows/OS2 bitmaps) GIF (CompuServe) JPG (JPEG) PNG (Portable Network Graphics) Vector CLT (CGM Metafile) CGM (CGM Metafile) GCA (IBM GOCA) GEM (Gem Metafile) Digital Camera Formats FPX (FlashPix file) KDC (Kodak Digital Camera) Animation Formats AVI (MS Audio Video Interleaved) FLC (Autodesk Animator PRO) CEL (Autodesk Animator PRO) Animated GIF (CompuServe) FLI (Autodesk Animator PRO) MPG (MPEG-1, MPEG-2) MOV (QuickTime) 3D Formats 3DS (3D STUDIO) WRL (VRML virtual reality modelling language) Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 11 of 53
  • 12. Certificate course in Web Authoring Page: 12 of 53 CAD Formats DWG (AutoCAD R12, 14) DWF (Autodesk Drawing Web Format) DXF (AutoCAD Drawing Exchange R12, 14) IGS (IGES) DGN (Intergraph Standard File Format) TCW (Turbo CAD for Windows Drawing) FP3 (Floor Plan 3.0) SAT (ACIS) Metafile AI (Adobe Illustrator) CDR (CorelDraw 3-7) CLP (Windows Clipboard) CMX (Corel Metafile Exchange) DRW (Micrografx Draw) File Extensions .adi - graphics (AutoCAD) .avi - Audio Video Interleaved animation file (Video for Windows) .bat - batch file (DOS) .bch - batch process object file (dBase Application Generator) .cbl - COBOL source code file .clp - clip art graphics (Quattro Pro) .cpp - C++ source code file .doc - document text file .exe - directly executable program (DOS) .htx - Hypertext file .ico - icon (Windows 3.x) .lcl - FTP Software PC/TCP .mak - project file (Visual Basic) .mov - movie (AutoCAD AutoFlix) .qpr - print queue device driver (OS/2) .qpx - compiled query program (FoxPro) .qrt - QRT ray tracing graphics .qry - query (dBase IV) .qt - QuickTime movie (animation) .sys - system file - device driver or hardware configuration info (DOS) .usr - user database file (ProComm Plus - Turbo C++ tour) .vbx - Visual Basic eXtension (Visual Basic) .vue - animation (3D Studio) Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 13. Certificate course in Web Authoring Page: 13 of 53 Software Features ADOBE PHOTOSHOP Salient Features • • • • • • Paint a likeness of a physical object. Mixing and Manipulating of colors. Blend 2 Images. create Patterns and Designs manipulate images Retouch, Manipulate and Enhance designs & patterns. Applications • • It has been used to edit and create Images as diverse as Cosmetic ads, New Photos, Motion picture footage, Animation cells & Fine Art work. Web page designing. MICROSOFT FRONTPAGE Salient Features • • • FrontPage consists of FrontPage Explorer and the FrontPage Editor, which you can use to create, edit and manage your website. FrontPage includes many features that make Website creation easy for any user, including a gallery of professionally designed graphical themes, wizards, templates and active page elements for creating pages and web sites without Programming. You use the FrontPage Explorer to publish your web site on your computer, your organization’s intranet, or the World Wide Web. Applications • Designing, Implementing, Developing, Administrating, and Updating World Wide Web and Intranet sites. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 14. Certificate course in Web Authoring Page: 14 of 53 MACROMEDIA DREAMWEAVER Salient Features • • • • • Powerful media for creating web-pages, without having the knowledge of HTML or JavaScript. Dream weaver’s timeline feature saves trouble of writing JavaScript code to create DHTML Animations. Behaviors in Dreamweaver make special impact on appearance of the web-page. Timelines in Dreamweaver create Animations by changing position, size, visibility and stacking order of layers. Dreamweaver supports shockwave movies, which are Macromedia standard for interactive multimedia on the web. Applications • • • World Class HTML Editing Tool for Designing and Developing Webpages. Adding Shockwave Streaming Movies and DHTML Animations to make your Website look more attractive. Usage of Behaviors and Layers makes your Web-page editing faster and more interactive. MACROMEDIA FLASH Salient Features • • • • • Less file size. Multiple actions can be attached Create and mask vector art streaming and event sounds Bandwidth Profiler. This feature takes care of the usual drawback of multimedia file size, and brings the user to reality. Applications • • Flash is primarily an animation tool for the Web. You can also create corporate presentations and 2D Animations. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 15. Certificate course in Web Authoring Page: 15 of 53 ActionScript ActionScript, the scripting language of Macromedia Flash MX, allows you to create a movie that behaves exactly as you want. Like other scripting languages, ActionScript follows its own rules of syntax, reserves keywords, provides operators, and allows you to use variables to store and retrieve information. ActionScript includes built-in objects and functions and allows you to create your own objects and functions. The ActionScript syntax and style closely resemble that of JavaScript. Flash MX understands ActionScript written in any previous version of Flash. CORELDRAW CorelDraw is Vector graphic software, allowing the user to produce World Class Illustrations with 16.7 million colors. Salient Features • • • With CorelDraw you can create Illustrations from scratch, enhance clip art, use and embellish scanned photos, and send your finished work out one of many ways. A vector-based drawing Program with extensive text handling and precision-drawing features.. Ideal tool for virtually any design project from logos and product packaging to technical illustrations, advertisements, publishing and Internet publishing. Applications • • • • • • • • • • • Full-color Illustrations. Complex drawings. Logos. Graphics for the World Wide Web. Fancy headlines. Photorealistic Images. Surrealistic Images. Animation sequences. Libraries of clip art. High-quality drawings from low-resolution originals. Web page designing. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 16. Certificate course in Web Authoring Page: 16 of 53 ILLUSTRATOR Illustrator is vector graphics creation software for print media and web, allowing the user to produce World Class Illustrations with 16.7 million colors. Salient Features • • • • • Creative tools for Print Media. Sophisticated Web Graphic Tools. Special Effects to Images. Versatile Transparency Capabilities Dynamic Media Projects Applications • • • • • Complex and High Quality Output. Logos. Libraries. High Quality Illustrations. Creating Banners, Posters, Handbills etc Suitable scripting languages include: • • • • • • • ASP Cold Fusion JSP Perl PHP Python Ruby JAVASCRIPT / DHTML Applications • • It is used to write Program's that are executed by a web-browser within the context of web page on server side. It can be used to write web server Program to process the data. Java applet advantages: • • it is simple to make it work on Windows, Mac OS and Linux, i.e. to make it cross platform the same applet can work on "all" installed versions of Java at the same time, rather than just the latest plug-in version only Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 17. Certificate course in Web Authoring • • • • • • • • Page: 17 of 53 it can work without any security approval from the user - who doesn't need to trust the software's author it is supported by most web browsers it will cache in most web browsers, so will be quick to load when returning to a web page it can have full access to the machine it is running on if the user agrees it can improve with use: after a first applet is run, the JVM is already running and starts quickly, benefiting regular users of Java it can run at a comparable (but generally slower) speed to other compiled languages such as C++ it can be a real time application it can move the work from the server to the client, making a web solution more scalable with the number of users/clients Disadvantages of applets Java applet disadvantages: • • • • • it requires the Java plug-in, which isn't available by default on all web browsers it can't start up until the JVM is running, and this may have significant startup time the first time it is used if it is uncached, it must be downloaded (usually over the internet), and this takes time it is considered more difficult to build and design a good user interface with applets than with HTML-based technologies if untrusted, it has severely limited access to the user's system - in particular having no direct access to the client's disc or clipboard Creating software involves: • • • • • • • • • Requirements analysis Specification Software architecture Coding Compilation Software testing Documentation Integration Maintenance Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 18. Certificate course in Web Authoring CSS Limitations: Selectors are unable to ascend One block declaration cannot explicitly inherit from another Vertical control limitations Absence of expressions Lack of orthogonality Unexpected margin collapsing Float containment Lack of multiple backgrounds per element Inability of children to override some properties set on a parent Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 18 of 53
  • 19. Certificate course in Web Authoring Page: 19 of 53 Chapter 3. - Introduction to Internet History 1980 1984 1990 1996 First Internet service provider (ISP) companies were formed. TCP/IP started Introduction of the World Wide Web (WWW) CSS Merits of going online: 1. 2. 3. 4. 5. 6. 7. 8. Global presence and expand your business. Website work for you 24/7. Increase your customers. Increase name recognition and exposure. Office & transportation cost savings. Very inexpensive way to reach new markets. Fast and easy way to sales & customer support. More options for your eBusiness. Some examples of useful Website & address Job Tamilnadu government Cinema Cargo email Designing /Events Management Songs download Food Temple Search Engine Shoping online Tamil site Sports Matrimonial Travel Tips Womens Animals Graphics designs & Backgrounds Bank Contest Medicine Channel - www.getinjob.com – www.tn.gov.in – www.galatta.com – www.speedageexpress.com – www.rediffmail.com – www.beamconsultancy.com – www.ragga.com - www.sanjeevkapoor.com - www.indiantemples.com – www.google.com - www.indbazaar.com - www.aaraamthinai.com - www.espn.go.com - www.mukurtham.com - www.travelmartindia.com - www.tips4me.com - www.ivillage.com - www.animalweb.com - www.graphicsbg.com - www.sbi.co.in - www.contests2win.com - www.allayurveda.com - www.historychannel.com Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 20. Certificate course in Web Authoring Page: 20 of 53 Website open Process 1. The browser sends an HTTP request. 2. The server retrieves the requested file with the script. 3. The server executes the script or program which typically outputs an HTML web page. 4. The server sends the HTML output to the client's browser. Browsers Different browsers can be distinguished from each other by the features they support. Modern browsers and web pages tend to utilize many features and techniques that did not exist in the early days of the web. Features: Standards support • • • • • • • • • HTTP and HTTPS HTML, XML and XHTML Graphics file formats including GIF, PNG, JPEG, and SVG Cascading Style Sheets (CSS) JavaScript (Dynamic HTML) and XML Http Request Cookie Digital certificates Favicons RSS, Atom Fundamental features • • • Bookmark manager Caching of web contents Support of media types via plug-in such as Macromedia Flash and QuickTime Opera Browser Features 1. 2. 3. 4. 5. 6. 7. Work in win, UNIX, Linux Password managing & Spell checking HTML access key Tabbing navigation Integrated search Pop-up blocking Spatial navigation Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 21. Certificate course in Web Authoring 8. Text-to-speech 9. Voice control 10. Runs css, java script, RSS 11. Support ssl IRC, IDN 12. More Languages 13. Page zooming 14. Incremental finding 15. Search engine toolbar Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 21 of 53
  • 22. Certificate course in Web Authoring Page: 22 of 53 Chapter 4. - Introduction to Design Design Types 1. Communication Design a. Web Design b. Graphic Design I. Print Design II. Multimedia Animation 2. Industrial Design a. Technical Design I. Architecture II. Electronics Design 01.PCB Design 02.IC Design III. Mechanical Design b. Environmental Design I. Interior Design II. Exterior Design c. Costume I. II. III. IV. Design Textile Design Apparel Design Decoration Design Fashion Design Application Areas 1. 2. 3. 4. 5. 6. 7. Newspaper Companies Video centre BPO companies Sarees Manufacturing Units Advertising agencies Greetings & Invitation card Manufacturing companies TV Companies Website is a one type of advertisement which is working always and accessible from any where in the world. There are millions of million websites are available. They are used for various purposes. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 23. Certificate course in Web Authoring Page: 23 of 53 Shapes Model Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 24. Certificate course in Web Authoring Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 24 of 53
  • 25. Certificate course in Web Authoring Page: 25 of 53 Unit II – Web Design Web Design Types of Websites 1. Simple HTML pages. 2. Graphic Header in homepage (index) only. 3. Different graphic headers in each page. 4. Flash Header in homepage (index) only. 5. Flash Header in homepage (index) only & flash navigation menu in all pages of website. 6. Different Flash Headers in each page of website. 7. Full Flash site. Website parts: A website design has 4 parts. They are Header, Menu Navigation, Body and Footer. Header has the logo, companyorganization name and related pictures. Menu has the links for 5 basic concepts like home, about us, products, services, and contact us. Body part has content for website to view customers and other visitors. The footer part has the copyrights, company name and creator name. Website has done in work for all modes in monitor screen resolution, that is 800x600 pixels 1024x768 pixels Standard Sizes: For Width Height Website Logo Wallpaper 780 250 1024 600 250 768 Resolution 72 300 300 Mode RGB RGB RGB Frames With frames, you can display more than one HTML document in the same browser window. Each HTML document is called a frame, and each frame is independent of the others. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 26. Certificate course in Web Authoring Page: 26 of 53 Types 1. Horizontal Frameset 2. Vertical Frameset Disadvantages • • • The web developer must keep track of more HTML documents It is difficult to print the entire page some browsers don’t support frames Website Model Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 27. Certificate course in Web Authoring Page: 27 of 53 Website Checking 1. Check content spell, proper links & program functions. 2. Ensuring cross-platform browser compatibility between Netscape and Internet Explorer. 3. Ensuring cross-platform functionality between a PC and Mac. 4. Check in different resolutions. Graphics Design Types Graphics Design • • • • • • • • • • • • • • • • • • • • • • • Stationery - Business cards, letterhead, appointment cards, notepads and even fridge magnets. Brochures - Single page specification sheets to 30-page full color, die cut, product brochures. Advertisements - Yellow Page ads to billboards, we'll have your competition shaking in their boots. Post Cards - Promotional materials that make a statement and serve a function. Trade Show Booths - Roll up banners to full floor displays. Semi may be required. Signage - Vinyl window decals to signs with full lighting and water features. Package Design - CD covers to custom boxes. Annual Reports - If your numbers are bad, we'll require funds up front. Illustration - Cartoon icons to cool detailed product cutaway diagrams. Advertisements Brochures Customer Satisfaction Surveys Feature Sheets General Website Content Guidelines Maintenance Documentation Manuals Marketing Campaigns Technical Documentation Training Manuals User Guides and Documentation Welcome Letters Everything else! Logo 1. Text based Logo 2. Shape based logo Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 28. Certificate course in Web Authoring Page: 28 of 53 3. Cartoon based logo 4. 3D logo Logo is one of the main means for creating a corporate image. A good, eye-catching logo attracts more and more customers. It's the first graphical representation of your brand and a good opportunity to place something unique on your cattle... should you have any. A logo is where your corporate identity starts. We all know that first impressions are important and your logo will be the first thing on which you will be judged. It's your first line of offense in your sales force, so take your time and make sure it represents everything you are made of. With all of the mediums available today, your logo needs to easily transfer to stationary, signage, video, mugs, pens and even a tattoo. Logo Model emailer Instead of sending bland ASCII text e-mails to your customers, HTML e-mail campaigns help you get the most impact out of your electronic customer communications. These allow you the power and flexibility of HTML, through e-mail. E-mail campaigns help you get the most impact out of your electronic customer communications. These allow you the power and flexibility of HTML, through e-mail. Regular and consistent messages not only provide information to your customers, but create repeat business. Banners Professional custom banner ads at a price that is unbeatable. You are spending a lot of money in advertising. it is important that you receive the best banner possible. Here at GW we designed thousands of banners, you probably have seen many of our designs on the internet. The ad banner is an Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 29. Certificate course in Web Authoring Page: 29 of 53 essential part of the site's promotion on the Internet. It is more likely to be the first and often the only thing people see from your web presence. It is the banner that is responsible for up to 90% of the traffic to you web site. Sometimes banners must be more meaningful and clever from the sites themselves. Would you believe that in some cases the ad banner is MORE important than the web site itself? Some banners are so provocative that you just can't help clicking on them and some you don't even notice on the page. The banners we create are the first type. They are well designed, smart, and aggressive, arouse curiosity. Information Kiosk An information kiosk is generally used all over the world to deliver information with out requiring anybody to man it. It can give information on the organization, products, and services and also act as a navigation guide at trade shows, front offices and commercial establishments. Kiosks can be used in virtually any environment: 1. Exhibitions - Data Capture/Entertainment 2. Reception Areas - Company Profile 3. Shops - Extended Product Catalogues 4. Public Places – Railway Station/Airport/Tourist Desk etc Multimedia We create electronic business card CD-ROMs about the size of a printed business card. We will combine your existing brochures, business cards, presentations and more into your own E-Card and link it to your web site. GUI designs Our GUI designs are user centric and task oriented. This ensures the flow and speed of human response, allows ease of navigation through integrated applications and ensures that application forms & reports effectively communicate information to the user. This UI designs comes under the section of software design like icons & buttons also. 360* Tours Using QuickTime VR technology, Flash or Java, we can create photo-realistic experiences simulating real or abstract 3D objects and places. Unlike other virtual reality implementations, Online VR does not require special goggles or gloves, and doesn't require a custom 3D plug-in to view the images in an application or web browser. VR photography is currently one of the fastest growing areas of the Internet. Many sites in the world use VR photography to elevate their online presence. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 30. Certificate course in Web Authoring Page: 30 of 53 Product Walkthrough Product Walkthrough will enable the clients to understand better the function/process of a particular product. This will also act as product demonstration tool and product manual. This tool will visually present various processes and actions that will make the job of the operator easy and simple. videography Professional video editing, encoding and capture services. DVD, MPEG, CDROM, Windows Media, QuickTime and REAL streaming media. From DVD menus to streaming your product video online. Ad Films Ad Films are the brand builders for any company. They create the attention and market space the product or the service needs. They win the trust of the buyers. They spread the fragrance of the product across the target audience. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 31. Certificate course in Web Authoring Page: 31 of 53 Tools in Software Adobe Photoshop Tools Move tool, Rectangular marquee tool, Lasso tool, magic wand tool, Crop tool, Slice tool, Brush tool, Healing brush tool, Clone stamp tool, History brush tool, Eraser tool, paint bucket tool, Blur tool, Dodge tool, Text tool, Path selection tool, Pen tool, shape tool, Eyedropper tool, hand tool, Zoom tool, Blending Modes Normal, Dissolve, Darken, Multiply, Color burn, Linear burn, Lighten, Screen, Color dodge, linear dodge, Overlay, soft light, hard light, vivid light, Linear light, pin light, Difference, Exclusion, Hue, Saturation, Color, Luminosity Layer Styles (Blending Options) Shadow, glow, Bevel & emboss, Satin, Gradient, Color overlay, Pattern, Stroke Filters Artistic, Blur, Brush Strokes, Distort, Noise, Pixelatte, Render, Sharpen, Sketch, Stylize, Texture, Video, Digimarc Macromedia Dreamweaver Macromedia Dreamweaver is used for HTML. It has own readymade effects like, image rollover, form validation, menu navigation, Jump menu, POP up menu, Templates, CSS and marquee animations. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 32. Certificate course in Web Authoring Page: 32 of 53 Chapter 5. – File Transfer Protocol FTP is used to transmit files from local computer to server domain. FTP Softwares Flash FXP Cute FTP FTP Commands The following list mentions the most frequently used FTP commands. Most of these commands are used by any FTP software; however, their name may slightly change in the different applications. • • • • • • • • • • • • ASCII: is the default type for most FTP softwares. Set the file type to ASCII when transferring text files. Binary: is the second file type in FTP. Set the file type to binary when transferring non-text files like executable files, graphics, or application software files. Exit: terminates the FTP session with the remote server. Get: retrieves the remote file and stores it on the local system. Put: stores the local file on the remote system. User name: identification of the user to the remote system. Password: user's access code to the remote server. Close: closes the connection with the remote server, but keeps you within the FTP program. Connect: enables you to connect to a remote server. Change Directory:enables you to change directories. Make Directory: enables you to create a new folder. Cancel: cancels the current file transferring. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 33. Certificate course in Web Authoring Page: 33 of 53 Unit III – Search Engine Optimization (SEO) Chapter 1. – SEO Search Engine Optimization(SEO) SEO is the process for website that comes in a first page on the specific search engine. The SEO services includes search engine optimization, search engine marketing, links building (oneway links, reciprocal links, three way links), content & image optimization, pay per click, pay per sale, pay per lead affiliate programs(Banner or text Ads), email marketing, sms marketing, and newsletter marketing. The website position, rank and popularity based on some factors. They are age of website, age of content, backlinks, anchor text, Metatags, Content orientation, Linking methods. The service of subscribing to search engines consists in adding the website to the most important international search engines (Google, AltaVista, Yahoo, AllTheWeb, Voila, Google, Entireweb, Dmoz, ExactSeek, Quango!, Joe Ant, CanlinkDirectory, Asian Net, Northern light, Peekaboo etc.) Your website will be found when you look for one of the specified keywords. Analysis • • • Competitor analysis Link Validity & Reputation Analysis Initial position analysis & Site Statistics report of existing site including server stability, link checks, existing tags and content One to two hours of consultation to understand your business products, services, marketing channels and that of your competitors Initial Ranking Report showing sites current performance Monthly search engine ranking reports All reports are provided online and kept for future reference • • • • • • • • • Keywords Develop and prioritize your keywords and keyword phrases Relevant Title Tag Information Relevant META Keywords, Description Information The use of H1 (heading) tags on page titles Bold, Underline, Italics used to emphasize important keywords The correct use of Footer links and text Reaching w3 compliancy with web site code Keyword Research • • • • Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 34. Certificate course in Web Authoring Page: 34 of 53 Optimization • • • • • • • • Building of optimized pages Optimization of Existing pages (HTML Optimization) Re-optimization and tweaking to enhance positions Optimization of the internal link structure Optimization of Meta data Number of web pages optimized agreed with client Backups of All Optimized Pages The correct use of ALT tags on images • • • • • • Checking, Monitoring & Reporting Technical check on the site to ensure search engine friendly HTML Validation Reporting & Error Checking Web Site Spell Checking Browser Compatibility, OS, Various resolution, Compatibility Checking Keyword Density Monitoring & Reporting Load Time Monitoring & Reporting • • • • • • • • • • • • • File Creation Creation & uploading of robots.txt file (if needed) Creation of a Descriptive HTML site map, XML site map, RSS & ROR Files Link resource page & exchange page creation Search Engines & Directories Submissions Submission to Main Engines Reciprocal Linking to Increase Link Popularity (30 links included) Confirm - test your revised text for search engine "friendliness" Express register your site using a secondary index to get your site on MSN, HotBot, About and others Manually custom register your site on 40 top search engines (custom variations of tags to suit individual search engines) Paid Inclusion Search Engine Submission: Teoma, Inktomi, FAST, AltaVista Bulk register your site on 300+ Search Engines (bulk registration is not effective alone for the most popular search engines, which is why we use three registration methodologies) Provide advice on "best value" bidding for keywords - we can also bid on over 50 search engines Explain other strategies such as blogging Monitor the search engines and make recommendations for three months Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 35. Certificate course in Web Authoring Page: 35 of 53 Lesson 1 – Links Building. Links Building Links Building is nothing but a link has been added to other websites. Types 1. Oneway Links 2. Twoway Links (Reciprocal Links) 3. Threeway Links 4. Paid Links Oneway links is nothing but a link has been added to other site only. Twoway link is give link between two websites in each other websites. Twoway link is also called as reciprocal links. Threeway link is give a link through third party website instead of the two websites. Paid links is buy a group of selected links from a selling websites. Links Building Procedures • • • • • • • • • • • Please read and follow this below rules for site submission correctly. All submissions are free of charge. Check to See if Your Site Is Already available. Sites hosted on free web space are not encouraged. Your site can be in whatever language, but your description must be in English. You must have the copyright or license for the material shown in your submission site. Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs. Avoid repeating the site title, name, URL or category in the description. Do not submit URLs that contain only the same or similar content as other sites you may have listed. Sites with overlapping and repetitive content are not helpful to users. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites. Do not disguise your submission and submit the same URL more than once. Do not submit every page of your site (this is spamming). Do not submit any site with an address that redirects to another address. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 36. Certificate course in Web Authoring • • • • • • • Page: 36 of 53 If you do not have a web site but would like one; we can design, upload and maintain one for you including linking from the main sites. You have to enter valid e-mail address. You will receive a verification link to your e-mail to complete submission. Incomplete forms will not be processed. We will not include sites with illegal content. Examples of illegal content include child pornography; libel; material that infringes any intellectual property rights; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence). Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links will not be accepted. Describe your web site in the third person, write in complete sentences using proper grammar, punctuation and correct spelling. We do not make any guarantees that any site submitted manually or via automated submissions programs will be received or accepted. We have the right to make any changes in the title, description or keywords of your site and to change its location - move it to another category or subcategory. You site can be blocked or removed at any time from our directory without a prior notification if it violates the above rules. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 37. Certificate course in Web Authoring Page: 37 of 53 Lesson 2 - Directory Submission Directory Submission Directory submission is nothing but a link submit to a general directories. It is a group of links. Best directories 1. 2. 3. 4. 5. 6. 7. 8. Dmoz Yahoo Look smart Zeal The WWW Virtual Library Wow directory Skaffe Illumirate Paid directories, 1) 2) 3) 4) 5) http://bubl.ac.uk/link http://www.bigbook.com http://pub24.bravenet.com http://www.ableseek.com http://www.incrawler.com Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 38. Certificate course in Web Authoring Page: 38 of 53 Chapter 1. – Search Engine Marketing (SEM) Lesson 1 – PPC SEM is online marketing methods like email marketing, SMS marketing, newsletter marketing and PPC. That means online sales through email messages & picture messages. o Cost-per-click (CPC): You earn commissions with CPC campaigns simply by providing a link that visitors to your web site or readers of your newsletter click on and get redirected to the campaign's landing page. o Cost-per-lead (CPA): With CPA campaigns, you earn commissions based upon visitors to your website clicking on an ad, arriving at the campaigns landing page and completing the signup form. For you to receive credit for these visitors they must complete the entire signup process and arrive at the finishing thank-you page. o Cost-per-sale (CPS): CPS campaigns are very similar to CPA campaigns, except that instead of simply signing up for something, your visitor must complete a sale. These campaigns pay you based on the total amount of completed sales. Lesson 2 - email Marketing Email marketing is prepare a email for a company and send that email to customers. Newsletter marketing is design a newsletter and send to the customers through bulk email sending softwares. Many companies do this as a major service. Some other companies sell their registered emails to other companies for this purpose. This method of marketing technology is now quickly increase and get more valid results quickly. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 39. Certificate course in Web Authoring Lesson 3 - Data Collection, Entry, Conversion & Processing Data Collection Examples of Data collections Search Engines List Directories List All World countries pin codes Softwares tips collections Forum sites collection Data Entry • • • • • • • • • • • • • • • • • • • • • Data Entry. Data Conversion. Data Processing Catalog processing OCR. Form filling. General & Medical Insurance Claims Processing Financial Processing Payroll Processing Lock Box Processing Xml, Sgml, Html Book conversion. Word Processing. Image Processing and Entry. Indexing Market Research forms entry Warranty Registration Survey Forms Processing Airway Bill entries Catalog entry Account entries Data Entry Services: • • • • • • • Volume Data Entry (Handwritten / Printed). PDF Conversion. Open-Ended Research Coding. Scanning, OCR Cleanup. Bulk Bill/Order Processing Abstracting and Indexing. Medical/Insurance Claims. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 39 of 53
  • 40. Certificate course in Web Authoring • • • Page: 40 of 53 E-books publishing. Catalog Conversion Data Extraction, Tabulation and Analysis. Convert paper documents, microfilms or scanned images to full text searchable PDF files. The Process: • • • • • • Prepare the document for Scanning Scanning the document. Capturing the images Selecting images that should not be OCRd Correction of suspects. Printing & off line proof reading Assembly to PDF Books The data security consists of the following elements • • • • • • • • • • Business Continuity Planning- Disaster recovery & prevention System Access Control Operational system security Physical and Environmental Security Compliance Personnel Security Security Organization Computer & Network Management Asset Classification and Control Security Policy Media Input & output Formats DAT cartridges Optical Disk Paper (files, bound volumes, reports) Photographic slides and transparencies Web page formats like HTML, XML Online Data Entry Services Here are some of the online data entry services that we can provide: • • • • • Data entry from product catalogs to web based systems Data Entry from hard/soft copy to any database format Insurance Claims Entry Online data capture services Online order entry and follow up Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 41. Certificate course in Web Authoring • • • • • • • • • • • • Page: 41 of 53 Creation of new databases and updating to existing databases for airlines, banks direct marketing services and different service providers Web based indexed document retrieval services, tools and support Mailing lists Data mining and warehousing Data cleansing Legal documents Indexing of vouchers and documents Online completion of surveys and responses of customers for various companies E-Book and E-magazine publications on the Internet Hospital records, patient notes and accident reports Bonded mail handling, cash, credit and check processing online research of data mining and information retrieval Data Conversion • • • • • • • • • • • Conversion of data across various databases on different platforms Data Conversion via Input / Output for almost any media. Data Conversion for databases, word processors, spreadsheets, and many other standard and custom-made software packages as per requirement Convert Raw Data into MS Office. Text to PDF and PDF to Word conversion Data Compilation in PDF from Various Sources. E- Book Conversion. Conversion from Page maker, Quark Express to Adobe PDF Format . Conversion from Word to HTML format Conversion from Text to Word Perfect. Conversion from Text to Word to HTML and Adobe Acrobat. File Formats Accounting Packages Inventory, AR, AP, GL, AccPac, PO, Tab Costing, Real World, Mass 90, MS Money, QuickBooks, Macola, Solomon, SAP, PeopleSoft ... Auto Dealership Software Autosoft. TRIAD CAD (Computer Aided Design) Autocad (all versions), Catia, Microstation. Database Files Access, Dataflex, DBase, FoxPro, Paradox DB2, Informix, MS SQL Server, Oracle, Sybase, ASCII(comma delimited, tab delimited, and SDF) KnowledgeMan. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 42. Certificate course in Web Authoring Page: 42 of 53 Statistical Data SAS, SPSS, Mathematica. Desktop Publishing Files Pagemaker, Framemaker, Quark Express, Illustrator, Photoshop. E-Mail Files Lotus, CC:Mail, MS Outlook, MS Exchange, Eudora, Netscape Messenger. Freedom of Information Act Data Tapes Data received under FOIA. Health Benefits Data HIPPA Insurance Data Various Insurance Formats. Medical Software Medical Practice Management Software, Hospital Administration, Medicare, Medical Imaging Formats. HIPPA related, medical imaging formats (MRI, DICOM ..) Motor Vehicle Department Data Motor vehicle registration tapes for all states. PIM (Personal Information Manager) Software/Hardware ACT, Outlook, Now Contact/Date, Sharp Wizard, Palm, Win CE, IPAQ. Real Estate Tapes Tax assessment, mortgage portfolios, Solomon mortgage tapes, 1098 Real Estate returns. Tax Roll Tapes IRS payroll tapes, W-2, 1099, 1098 Real Estate Tax Returns. Voter Registration Tapes Voter registration rolls for all states. CONTENT PROOFING/WRITING Your message is important. A single misspelling or grammatical error can easily derail the intended message. We put just as much thought into the quality of the text as we do the delivery of the message. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 43. Certificate course in Web Authoring Page: 43 of 53 Whether you need custom content to be written for company or if you need thousands of pages to be proofread, we can provide the solution you need: • • • • • • • • • • • • • • Advertisements Brochures Customer Satisfaction Surveys Feature Sheets General Website Content Guidelines Maintenance Documentation Manuals Marketing Campaigns Technical Documentation Training Manuals User Guides and Documentation Welcome Letters Everything else! Content management system (CMS) 1. 2. 3. 4. 5. 6. Platform capabilities. Web management features. Vendor viability. Platform consistency. Collaboration. Portal integration. Unit IV – Web Hosting Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 44. Certificate course in Web Authoring Page: 44 of 53 Web Hosting Web hosting is nothing but a file was uploaded to a bought space on server. Types of hosting Hosting services limited to the web : • • • • • • Free web hosting service : is free, (sometimes) advertisementsupported web hosting, and is extremely limited when compared to pay hosting. Shared web hosting service : one's Web site is placed on the same server as several hundred other sites. These are somewhat restricted to what can be done. Dedicated web hosting service : the user gets his or her own Web server and gains full control over it (root access for Linux/administrator access for Windows); however, the user does not own the server. Colocation web hosting service : similar to the dedicated web hosting service, but the user owns the server; the hosting company provides physical space that the server takes up and takes care about the server. This is the most powerful and expensive type of the web hosting service. Reseller web hosting : allows clients to become web hosts themselves. Clustered hosting Some specific web services: • • • File hosting service : hosts not web pages but files Image hosting service Blog hosting service Windows 2003 Hosting Advantages : • • • • Windows Server 2003 provides an IT infrastructure that delivers fundamental value: improved reliability, better availability, and increased scalability . Providing an integrated Web server and streaming media server that helps you quickly, easily, and securely create dynamic Internet Web sites. A platform for rapidly developing and deploying XML Web services and applications that use ASP.NET technology, a key part of the .NET Framework . Microsoft .NET is deeply integrated into the Windows Server 2003 family. Integral to the Microsoft platform, the .NET Framework Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 45. Certificate course in Web Authoring • Page: 45 of 53 provides the ability to quickly and reliably build, host, deploy, and use secure and connected solutions through XML Web services. Windows Server 2003 includes Internet Information Services 6.0 that enable you to conduct business securely on the Web. IIS 6.0 and Windows Server 2003 provide the most dependable, productive, connected, and integrated Web server solution with fault tolerance, requesting queuing, application health monitoring, automatic application recycling, caching, and more. Unit V – Tools, Utilities, Problems & Solutions Tools Web Counter Site Search Poll Forum Survey Blogs Live Chat SEO Tools HTML validator CSS validator Message board Email Newsletter Forms Roboform is used in data entry for fill the online forms. Skype Google toolbar Winzip Sitecounter Winamp Acrobat Reader Safari (Macintosh-only) opera browser Mozilla browser http://www.skype.com http://toolbar.google.com/ http://www.winzip.com http://statcounter.com/ http://www.winamp.com/ http://www.adobe.com http://www.apple.com http://www.opera.com http://www.mozilla.org/ Error Messages Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 46. Certificate course in Web Authoring Page: 46 of 53 Usually means the syntax used in the URL is 400 Bad File Request incorrect (e.g., uppercase letter should be lowercase letter; wrong punctuation marks). 401 Unauthorized Server is looking for some encryption key from the client and is not getting it. Also, wrong password may have been entered. Try it again, paying close attention to case sensitivity. 403 Forbidden/Access Denied Similar to 401; special permission needed to access the site -- a password and/or username if it is a registration issue. Other times you may not have the proper permissions set up on the server or the site's administrator just doesn't want you to be able to access the site. 404 File Not Found Server cannot find the file you requested. File has either been moved or deleted, or you entered the wrong URL or document name. Look at the URL. If a word looks misspelled, then correct it and try it again. If that doesn't work backtrack by deleting information between each backslash, until you come to a page on that site that isn't a 404. From there you may be able to find the page you're looking for. Client stopped the request before the server finished retrieving it. A user will either hit the stop button, 408 Request Timeout close the browser, or click on a link before the page loads. Usually occurs when servers are slow or file sizes are large. 500 Internal Error Couldn't retrieve the HTML document because of server-configuration problems. Contact site administrator. 501 Not Implemented Web server doesn't support a requested feature. 502 Service Temporarily Overloaded Server congestion; too many connections; high traffic. Keep trying until the page loads. 503 Service Unavailable Server busy, site may have moved ,or you lost your dial-up Internet connection. Connection Refused by Host Either you do not have permission to access the site or your password is incorrect. Page is there but is not showing anything. Error File Contains No Data occurs in the document. Attributed to bad table formatting, or stripped header information. Bad File Request Browser may not support the form or other coding you're trying to access. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 47. Certificate course in Web Authoring Page: 47 of 53 Failed DNS Lookup The Domain Name Server can't translate your domain request into a valid Internet address. Server may be busy or down, or incorrect URL was entered. Host Unavailable Host server down. Hit reload or go to the site later. Unable to Locate Host Host server is down, Internet connection is lost, or URL typed incorrectly. Network Connection Refused by the Server The Web server is busy. FTP Error Codes 500 Series: The command was not accepted and the requested action did not take place. 500 Syntax error, command unrecognized. This may include errors such as command line too long. 501 Syntax error in parameters or arguments. 502 Command not implemented. 503 Bad sequence of commands. 504 Command not implemented for that parameter. 530 Not logged in. 532 Need account for storing files. 550 Requested action not taken. File unavailable (e.g., file not found, no access). 551 Requested action aborted. Page type unknown. 552 Requested file action aborted. Exceeded storage allocation (for current directory or dataset). 553 Requested action not taken. File name not allowed. 400 Series: The command was not accepted and the requested action did not take place, but the error condition is temporary and the action may be requested again. 421 Service not available, closing control connection. This may be a reply to any command if the service knows it must shut down. 425 Can't open data connection. 426 Connection closed; transfer aborted. 450 Requested file action not taken. 451 Requested action aborted. Local error in processing. 452 Requested action not taken. Insufficient storage space in system.File unavailable (e.g., file busy). 300 Series: Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 48. Certificate course in Web Authoring Page: 48 of 53 The command has been accepted, but the requested action is dormant, pending receipt of further information. 331 User name okay, need password. 332 Need account for login. 350 Requested file action pending further information 200 Series: The requested action has been successfully completed. 200 Command okay. 202 Command not implemented, superfluous at this site. 211 System status, or system help reply. 212 Directory status. 213 File status. 214 Help message. On how to use the server or the meaning of a particular non-standard command. This reply is useful only to the human user. 215 NAME system type. Where NAME is an official system name from the list in the Assigned Numbers document. 220 Service ready for new user. 221 Service closing control connection. 225 Data connection open; no transfer in progress. 226 Closing data connection. Requested file action successful (for example, file transfer or file abort). 227 Entering Passive Mode (h1,h2,h3,h4,p1,p2). 230 User logged in, proceed. Logged out if appropriate. 250 Requested file action okay, completed. 257 "PATHNAME" created. 100 Series: The requested action is being initiated, expect another reply before proceeding with a new command. 110 Restart marker reply. In this case, the text is exact and not left to the particular implementation; it must read: MARK yyyy = mmmm where yyyy is User-process data stream marker, and mmmm server's equivalent marker (note the spaces between markers and "="). 120 Service ready in nnn minutes. 125 Data connection already open; transfer starting. 150 File status okay; about to open data connection To install IIS on Windows 2000 and XP Professional: 1. Select Start > Settings > Control Panel > Add or Remove Programs, or Start > Control Panel > Add/Remove Programs. Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 49. Certificate course in Web Authoring 2. Select Add/Remove Windows Components. 3. Select Internet Information Services (IIS) and click Next. 4. Follow the installation instructions. Exercise [a] Choose the best answers 1. The Following Sencentence is correct or not? Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 49 of 53
  • 50. Certificate course in Web Authoring Page: 50 of 53 When cutting the any shape it should be rasterizing. [a] Correct [b] Wrong 2. Pixelatte is a [a] Photoshop tool [b] Photoshop Filter [c] Photoshop Blending mode 3. To upload the files to server which should be used ? [a] HTTP [b] FTP [c] none 4. Which of the following is a scripting language? [a] asp [b] java [c] both [d] none 5. When resolution increase the file size should be [a] low [b] no change [c] Increase 6. Expansion of CPC [a] Cost per click [b] content protocol copier [c] none 7. Who is making the Web standards? [a] Microsoft [b] The World Wide Web Consortium [c] Opera [d] none 8. Choose the correct HTML tag for the largest heading [a] h9 [b] Heading [c] 9. What is the correct HTML tag for inserting a line break? [a] br [b] break [c] brk [d] all 10. Choose the correct HTML tag to make a text bold [a] bold [b] bld [c] brk [d] all 11. What is the correct HTML for making a hyperlink? [a] <a href="http://www.standardinfotechnologies.com">SIT</a> [b] www.standardinfotechnologies.com [c] <a =http://www.standardinfotechnologies.com, Standard Info Technologies /a> [d] none Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 51. Certificate course in Web Authoring Page: 51 of 53 12. How can you open a link in a new browser window? [a] <a href="url" target="_blank"> [b] <a href=url target=_blank> [c] a href "url" target "_blank" 13. ASP server scripts are surrounded by delimiters, which? [a] <script>...</script> [b] <%>...</%> [c] <start… End> 14. What is the default scripting language in ASP? [a] EcmaScript [b] JavaScript [c] VBScript [d] PERL [e] Action Script 15. Which ASP property is used to identify a user? [a] The Application object [b] The Server object [c] An ASP Cookie [b] Questions 1. What are the types of Designs? 2. What is the use of HTML ? 3. Draw a shape within that 6 shapes? 4. What are the procedures for create a complete website? 5. What are the procedures for website promotion? 6. Design a logo for Indians.com 7. Design a website for oscommerce? 8. Design a banner using GIF animation? 9. List the websites do you know? 10. What is splash page? 11. Draw a picture ? 12. Collect the data for website awards? 13. What are effects do you know in photoshop & dreamweaver? 14. Collect the forum websites with complete seo details? 15. What are the error messages do you see in photoshop? Reference Notes: Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com
  • 52. Certificate course in Web Authoring Notes: Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 52 of 53
  • 53. Certificate course in Web Authoring Training Division, Beam Consultancy Services (BCS) www.beamconsultancy.blogspot.com Page: 53 of 53