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GIven at NYSsw 8/13/11 by msksboyd

GIven at NYSsw 8/13/11 by msksboyd

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  • \n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • The overall impression of the word “challenge” is negative\nMost of the definitions have lots of negative words - but the definition that really works is \nThat to challenge something is kind of an ass move\nBut to challenge is to push beyond traditional thinking and is critical to moving off a notion\n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • \n
  • \n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
  • You learn something when you have committed it to memory\nBecause it has impacted you in a meaningful way\nYou integrate it into your “knowing”\nWhich means you have to occasionally re-validate it - stuff changes around what you learned - like Pluto is not a planet anymore - but it was, right?\n
  • \n
  • \n

Tiptoe workshop Presentation Transcript

  • 1. Kelley Boyd | Think Experience TipToe Workshop for #NYCsw 8/13/11 @msksboyd
  • 2. Tips and Tools
  • 3. Tips and Tools
  • 4. TipToe Like This
  • 5. Business Like This
  • 6. Terms to Use and How it Goes Problem Statement: So, what is the problem? Who has that problem? Solution Hypothesis: How are you going to fix that problem? Market Discovery: Has the problem been “fixed” before and of so what happened to that solution? What is wrong with how they did it? Build = Customer Discovery - In the case of weekend events - we consider the “Build” a crafted “survey” that will allow measure of interest in the proposed actual product. Measure = Customer Validation - How many people did you talk to about that? What did you ask them? What did they say? Learn = Product/Market fit - Based on what you learned - Is this a feature or a product? How big is that market? How would you approach capturing that market? Can you make money - and if so, how? MVP = A framework or actual product for “sale” to the target market and an associated effort to find and engage target customers
  • 7. Use This StructureTEAM NAME: ______________________________________________________TEAM MEMBERS: __________________________________________________PROBLEM STATEMENT: We think that _______ people have trouble doing ____?SOLUTION HYPOTHESIS: Describe In WordsMARKET DISCOVERY: What products currently exist in the space you are looking to build in andhow will your product will differ?Have there been other products built for this market segment and failed - if so - why? Why won’tyours?
  • 8. To Capture this Data Build B# _____ (Question) Describe : We did surveys with people one on one Sample Size: Total # of surveys Describe : We put out listings on Craigslist to get people to answer survey Sample Size: Total # of ads or ads responded to Measure M# _____ (Results) Describe : Of the response - we had 10 reliable responses Assess : Results of Build Numerically i.e. 6/10 Learn L# _____ (Iterate / Pivot) Describe : Based on what we learned we need to tighten up hypothesis and amend our problem statement Cycles marked with #1 / #2 / #3 / #4 etc.Mentor Checkins: Date / Initials
  • 9. To Get Here MVP PLANTEAM NAME: ______________________________________________________TEAM MEMBERS: __________________________________________________PROBLEM STATEMENT: We know that _______ people have trouble doing ____? WE DID THE WORK AND HAVE VALIDATED THAT PEOPLE WANT TO BUY THIS: MVP: Describe and Demonstrate your Minimally Viable Product Test Sell: What method did you use to Test Sell? Launchrock, Unbounce, Wufoo Results: We sold some stuff
  • 10. Business Model Canvas
  • 11. Judging Criteria
  • 12. One Last Thing PRESENTATION REVIEW WORKSHOPS SUNDAY!!! SIGN UP!PRESO ELEMENTS Customer Validation Business Model ExecutionPRESO STRUCTUREDoes the presentation build in a way the judges can understand how well you map to the judgingcriteria?PRESO PANACHE Will the judges pay attention to your pitch?
  • 13. Ask me!Kelley Boyd@msksboyd9172910004